bookstore powerpoint
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By: Nick Holt
Gauge overall feelings and attitudes towards the Suffolk University Bookstore and new rental program
Gauge awareness of rental program
Will students rent their books?
Awareness
Potential and Current Usage
Feelings and Attitudes
What is really important to Students
Where have you seen/heard of the Suffolk University rental program?
44 % of students have rented from the bookstore• 88% said they would rent again
54% said they will consider renting next time they purchase their textbooks
Overall feelings and attitudes towards the bookstore were found to be neutral to positive throughout all categories measured.
Email, Flyers, Word of Mouth most effective
Overall feelings and attitudes towards bookstore are neutral or positive
71% agree-strongly agree that the Suffolk University Bookstore Rental program is a good option
Majority of students who have rented before, will rent again. Those who have not, would consider renting the next time they buy their textbooks.
Bookstore is too expensive
Meet with Barnes & Noble to further explore…• Lowering prices• Raising awareness/expand marketing