boost margins and retain customers with security and...
TRANSCRIPT
Boost Margins and Retain Customerswith Security and Trust
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Agenda
+ The Market Opportunity for SSL
+ Your Opportunity
+ Why VeriSign?
+ 3 Success Stories
+ Why the VeriSign Partner Program?
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SSL Market Opportunity
+ More websites = Bigger market size▪ Over 180 million
domains with TLDs– 12% year over year
growth▪ Over 74 million
domains with ccTLDs– 18% year over year
growth▪ European ccTLDs
are leading the way– 5 of 6 largest
ccTLDs– .UK grew 12% YoY– .DE grew 6% YoY– .RU grew 8% QoQ
Sources: Zooknic, April 2009; VeriSign, April 2009
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Trust is More Important than Ever
+ 84% of consumers believe businesses not doing enough to protect them.
+ 83% of consumers want more assurance that their information is secure.
+ 86% of online shoppers feel more confident about entering personal information on sites that use security indicators.
+ 87% of online shoppers are familiar with website security.
Sources: Synovate/GMI Research, September 2008; Forrester Research, December 2005; Javelin Strategy and Research, March 2009
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Perfect Opportunity for SSL Sales
+ SSL solves real business problems for those many website owners▪ Builds trust and retains valuable customers▪ Leads to better financial results
+ Not just for ecommerce▪ Financial transactions▪ Intranets, VPNs▪ New account creation or registration▪ Email subscriptions▪ Any log in
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Your Opportunity to Make Customers Happy
+ Value that your customers demand▪ Security is the perfect value-added product to complement the services
you promote▪ Simple add-on, upsell just like you already do▪ Bundle with existing services to create a premium solution
+ Increase customer retention▪ Monthly customers become annual▪ Happy customers - Sell the products that customers need
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Your Financial Opportunity
+ Base your financial opportunity on # of domains you manage
+ Apply 2% industry standard attach rate
+ Multiply times your margin = PROFITS
+ Leverage our world class partner program to maximize financial results▪ Flexible contract terms▪ The more you sell, the greater your discount▪ Sales and marketing support further increase conversion rates, average
selling price, and your profits
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Let’s Do the Math
+ 10,000 domains managed
+ 2% attach rate =
+ Get to just 1% penetration = 100 units
+ Your margin▪ Example: VeriSign Secure Site w/ EV @ 25% margin = $250 profit/unit
+ 100 units x $250 = $25,000 PROFIT
+ You get annual renewal profits too!
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The Most Trusted Brand on the Internet
+ 96 of the 100 largest banks in the world
+ Secures over 95% of the Fortune 500
+ 90% of the Internet Retailer 500 ecommerce sites
+ VeriSign Secured Seal▪ viewed over 175 million times every day ▪ over 90,000 Web sites▪ in 145 countries
+ 88% of online consumers trust the name VeriSign on a site… only 22% for the next most trusted SSL provider
Sources: Synovate/GMI Research, September 2008; Tec-Ed 2007
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An SSL Certificate for Any Customer
Premium Solution– Operate in a competitive
environment where customer loyalty and brand protection is vital to success
– Want the most powerful SSL solution available today - best in authentication, encryption and brand recognition
Price-Conscious Solution– Extremely price sensitive and
do not attribute value to brand– Encrypting basic transactions
or internal information– Just starting out, not ready for
the premium solution yet
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Extended Validation
+ Over 75% browsers are EV-enabled
+ 8-80% ROI
+ More than 13k Web sites use EV▪ Over 10k use
VeriSign, thawte or GeoTrust
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Success Story #1 – Web.com
+ Consultation
+ Qualifying questions
+ Focus on ROI, not cost
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Success Story #2 – OpenSRS
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Success Story #3 – Rackspace
+ API Integration enables “Fanatical Support”
+ Make it incredibly easy for customers▪ Order▪ Install▪ Renew
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VeriSign Partner Program
+ Competitively priced products▪ Maximize top line revenue and profits▪ Create additional revenue streams or up-sell opportunities▪ The more you sell, the greater your base discount▪ Additional discounts designed to help you sell more, profit more
+ Program flexibility▪ Contracts based upon what your business model▪ An SSL certificate for any customer
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VeriSign Partner Program (cont.)
+ API integration accelerates profits▪ Easy to order, issue and install SSL certificates▪ Direct integration into your operations – increase volume and reduce
costs▪ Estimated over 1000% ROI within the 1st year
+ World class account management and sales and marketing support▪ Designated account management – compensated on your success▪ Partner resource center and communications▪ Training – products, sales teams, marketing▪ Partner support
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Summary
+ Huge financial opportunity for you
+ SSL solutions right for your customer
+ Three success stories▪ Web.com – Powerful Selling▪ OpenSRS – Use the Product You Sell▪ Rackspace – API Integration
+ VeriSign Partner Program▪ Competitive pricing▪ An SSL certificate for any customer▪ Program flexibility▪ Serve more customers more cost effectively▪ World class partner program
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Questions & Answers
+ This presentation: [email protected]
+ Check out our blogs: http://blogs.verisign.com