boost sales--mt camp
TRANSCRIPT
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How to Boost Sales Performance
Andy Fan / Daisy Gao / Rachel Rong / Sherry BaiDate: 15/06/2016
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Marketing strategy---Brand Image
BIO COTTON---ENVIRONMENTAL&SAFE&HEALTHY
Copy luxury brands.
Relaxing styles without any prints
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VM Operation
Concerns:•With the tendency to send out the Bio-cotton message , but the products were not attractive enough. • It did not highlight the area of Bio-cotton theme in the store with so little
equipment and quantity, although it was nicely displayed in the window to the customers.
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• Green corner will be tested in 22 stores which are mostly in Tier 1 & Tier 2 stores.
• Cost: 1,300,000 RMB• Profit: Double• Collection building with designers
Future targets:
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Marketing strategy---Green corner
Print a baby face on the tags, posters, rail cards…….to convey a massage to our customers “Kiddy-safe” .
Create a Green corner
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Marketing research--- baby faces p on the market…
Marketing strategy---Green corner
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• A sign of “Family-- BIO COTTON “ to lead the customers to the green corner.
• Develop some new equipment with leaves prints on the top.
Family—BIO
COTTON
VM Operation—Green corner
亲子装有机棉系列
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Store Operation
Training Customer ServiceBrand Promotion Feedback & Potential
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Store Operation
Training Content
What is it? Benefits?
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Store Operation
Customer Service
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Store Operation
Brand Promotion
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Store Operation
Feedback & Potential
Comfortable
Price
Fashion levelFitting
Comeback
Bio - Cotton Products Feedback
Satisfication
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Thank you!