boost your linkedin profile

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Page 1: Boost Your LinkedIn Profile
Page 2: Boost Your LinkedIn Profile

Headshot or Profile Image•Your headshot can be removed if not a likeness of you•Can’t use - logos, landscapes, animals,words or phrases•Removed 3 times? Can’t upload a profile image at all! •Fill the image holder - file size no larger than 4MB, square image size between 200 x 200 pixels & 500 x 500 pixels•Image resizing - http://www.picresize.com or www.canva.com

Page 3: Boost Your LinkedIn Profile

Cover Image (Background Image)•Hover over Profile, select Edit Profile, click the Camera icon, upload an image, click Save•Image file type JPG, GIF or PNG – file size no larger than 4MB, image size between 1000 X 425 pixels and 4000 X 4000 pixels•Image blurry or pixelated? Choose an image with file size as close to the maximum file size as possible, typically larger file sizes look better•AND Use compression tool such as http://trimage.org/ (Windows), orhttps://imageoptim.com (Mac)

Page 4: Boost Your LinkedIn Profile

Profile Info priority:Name, Headline, Company Name, Job Title, Skills, Endorsements

Incomplete Profile = “search” PenaltyAbove the Fold - move “Skills & Expertise” above “Experience”Your Summary = 1 chance to impress

Headline – 120 characters

Page 5: Boost Your LinkedIn Profile

Recreatehttp://www.linkedinsights.com

/3-stunningly-original-linkedin-headlines/Maxedout Social Media Solutionswww.maxedoutsolutions.com.au© 2015

Page 6: Boost Your LinkedIn Profile

• Personalise your “connect” message, prepare range of replies• Home page – use as a research tool, take note of work

anniversaries, who’s publishing what, who’s connected to whom

Tags – use simple keywords to sort your contacts. Only visible to you.Create up to 200 tags.

Notes - Only visible to you. “Click More” to view entire noteReminder - sent in daily contacts email & at top of your Contacts page as an item pending completionHow you met

Page 7: Boost Your LinkedIn Profile

• Very Important – Join Groups (relevant to your niche) – who are the members, how active, who are the influencers?

• Standard - show in search results, members can invite members• Unlisted - don't show up in search results, only group's

owner/manager can invite members• All Groups are now Private and  Members-Only groups• Add images to comments, use @ to tag members• Dedicated iOS Group app available, Android to follow

Page 8: Boost Your LinkedIn Profile

• LinkedIn Company Pages is like having a mini website• Not just for brand visibility, but to build & sustain a useful

community around your products and services• Must have a personal LI profile with your true first/last name• Rules - https://help.linkedin.com/app/answers/detail/a_id/1594• How to create - https://www.linkedin.com/company/add/show• Showcase Page URL =

linkedin.com/company/[showcase_page_name]• Not for short-term marketing campaigns = Showcase Pages• Ensure that you have a plan for maintaining an active presence• Make your updates short and sweet to encourage click-throughs

Page 9: Boost Your LinkedIn Profile

Maxedout Social Media Solutionswww.maxedoutsolutions.com.au© 2015

Page 10: Boost Your LinkedIn Profile

Regenerate

• Create a 3D self-portrait - use images, video, slideshare, white papers to capture attention

• Include SEO-rich keywords in your content

• Share 80% of interesting content, and only 20% self-promotion

• Join and participate in a Group• Better yet - create your own

Group; moderate the conversation; be the “expert in the field”

Create content andengage your audience

Maxedout Social Media Solutionswww.maxedoutsolutions.com.au© 2015

Page 11: Boost Your LinkedIn Profile

[email protected]: 0487185760