boost your marketing strategy: e-marketing presentation
DESCRIPTION
Presentation slides from Business Link's 'Boost your marketing strategy event' at Center Parcs Longleat Forest on 2nd March 2011. Andy Poulton's (Business Link IT Adviser) presentation looks at the benefits of e-marketing and social media marketing and networking for business and how to integrate these strategies into your marketing plans.TRANSCRIPT
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1www.businesslink.gov.uk/southwest/eventspresentations
Guerrilla e-marketing
Join the r-evolution
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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World Wide Web – Reality Check
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Vast Market Opportunity
World Wide Web – Reality Check
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6.5 bn Global Population
1.5 bn – Global Internet Population
46m – UK Internet Population
World Wide Web – Reality Check
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Lots of money spent online
World Wide Web – Reality Check
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2010 – UK
£121bn Business to Consumer
£240bn Business to Business
World Wide Web – Reality Check
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0
20
40
60
80
100
120
140
2005 2006 2007 2008 2009 2010
£ B
n
20.4
29.8
46.6
64.3
88
121
Source IMRG
• World Wide Web – Reality Check
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New ways of working means
People spend more and moretime online
World Wide Web – Reality Check
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PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G
World Wide Web – Reality Check
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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Online Networks
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Online Networks
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Online Networks – Why
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
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Social Networks
Social Media is the
No. 1 online activity
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Social Networks
2/3rds of the Global Internet population visit
Social Networks
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Social Networks
10% of all internet time is spent on Social
Networks
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Social Networks
www.facebook.com
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1/ China
2/ India
3/ Facebook
4/ USA
If Facebook was a country it would be
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Adds 1/2m users every
day
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5bn minutesspent on
Facebook EVERY day
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1bn
• web links
• news stories
• blog posts
shared each week
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Facebook now has a greatershare of theinternet than
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3 Types of presence
• Profile – personal
• Page – for businesses
• Groups - for anyone
Each has unique benefits and negatives. Research to ensure you choose what’s best for you.
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Facebook – Advertising
• Targeted
• Either Cost per Click or Cost per 1,000 impressions
• Measurable
• Controllable • Daily Budget• Scheduling
• Test, Measure, Feedback
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Business Networks
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Linkedin – Networking for Professionals
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90 millionregistered professional
users in more than
200 countries
Linkedin – Networking for Professionals
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More than 50% located outside
of the USA
Linkedin – Networking for Professionals
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More than 1m companies have
a Linkedin Company Page
Linkedin – Networking for Professionals
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Adds 1m new members every 12 days
Linkedin – Networking for Professionals
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More than 2bn people searches
in 2010
Linkedin – Networking for Professionals
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Linkedin – Profile
Personal Profile Company Profile
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Linkedin – Advertise
• Targeted
• Either Cost per Click or Cost per 1,000 impressions
• Measurable
• Controllable • Daily Budget• Scheduling
• Test, Measure, Feedback
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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Viral Marketing – How & Why
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
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Viral Marketing – How & Why
20
40020 x 20
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
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Viral Marketing – How & Why
The Thresher ‘Virus’
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Viral Marketing – How & Why
• Discount Voucher intended for Suppliers and their Friends
• Circulated via chat-rooms, blogs and email 800,000 times
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Viral Marketing – How & Why
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated a rumoured £15m T/O
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Viral Marketing -How
• Refer a friend
• Competitions
• Video
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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Video Marketing
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Video Marketing
2nd most searched
site on theinternet
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Video Marketing
2bnvideos watched
every day
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Video Marketing
24 hoursof new contentuploaded every
minute
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Video Marketing
Average personspends
15 minuteson YouTube every day
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Video Marketing
70% of YouTube
activity takes place outside of
the USA
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Video Marketing
YouTube clips now
incorporated in Google Search
results
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Your Video
Video Marketing
• Outsource to Video Production Company
• DIY
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Your Video
Video Marketing
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Your Video
Video Marketing
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Your Video
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
Video Marketing
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
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Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
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Blogging – Where
www.blogger.com
www.wordpress.com
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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Twitter – Who
International companiesCiscoIBMDell
Informational ServicesNasaMarketing DonutStartup Donut
Respected News ServicesBBCCNNDaily TelegraphBath Chronicle Celebrities
Demi MooreOprahStephen FryJonathan RossBritney Spears
Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting
185m Businesses and Individuals
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Twitter – Why
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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Apps
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Apps
• Great for brand awareness
• Great for “going viral”
• Brand visibility every time someone uses their Mobile
• Can cost as little as £5,000 to develop
• Even a bad app is downloaded 100,000 times
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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What’s on the Horizon?
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Location Marketing
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An explosion in GPS enabled devices
One thing in common
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Location Marketing
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Augmented Reality
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Augmented Reality
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Groupon
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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Old Hat – but still relevant
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Probably the
greatest marketing opportunity
known!
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Email Marketing
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• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Apps
• On the Horizon
• Old Hat
Agenda
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Andy Poulton
Business Link
M: 07966 547146
Thank You