boost your revenue w/cross channel advertising
TRANSCRIPT
@Rocco_Zebra_Adv#SEJThinktank
3 Takeaways1. Branding = Sales
2. Different channels convert differently & need different strategies
3. Diversify your risk by using multiple advertising methods
@Rocco_Zebra_Adv#SEJThinktank
About Rocco BaldassarreFounder & CEO, Zebra Advertisement
@Rocco_Zebra_Advlinkedin.com/in/[email protected]
AWARDS
CLIENTS
Poll 1 How many platforms do you use to advertise your business?1. Just Google
2. Facebook and Google
3. Facebook, Google and Amazon
4. Others
@Rocco_Zebra_Adv#SEJThinktank
Customer Cross-Channel Journey
@Rocco_Zebra_Adv#SEJThinktank
Why Cross-Channel Matters
8-10 Times Exposure to Ads Before Converting
Multiple Channels BoostBrand Recognition
Easy Setup with Pixels
+ OFFLINE
@Rocco_Zebra_Adv#SEJThinktank
Paid SearchStep 1
Pull Push
Remarketing
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RemarketingStep 2 Website
SALE
NO SALE
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FacebookAds
Step 3
LookalikeBehavior
Interests
Demographics
Location
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InstagramAds
Step 4 • Behavior• Demographic• Interest• Lookalike
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Instagram AdsStep 4
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Youtube Ads
Step 5
DISPLAY OVERLAY SKIPPABLE
7 Million HoursOf Ads Watched
since Jan 1 2015
More WATCH TIME in the first six weeks of 2015 than in all of 2014
@Rocco_Zebra_Adv#SEJThinktank
Youtube AdsStep 6
Poll 2 What has been your biggest challenge?1. Implementing campaign types and ad
formats you hear about
2. Running Facebook ads profitably
3. Significantly scaling up campaign results
4. I don’t have enough guidance to make effective decisions
@Rocco_Zebra_Adv#SEJThinktank
OfflineStep 7
• Branding• Reinforcement• Zip Code
Targeting• SMS Marketing• Tracking can be
tricky
@Rocco_Zebra_Adv#SEJThinktank
@Rocco_Zebra_Adv#SEJThinktank
3 Takeaways1. Branding = Sales
2. Different channels convert differently & need different strategies
3. Diversify your risk by using multiple advertising methods
@Rocco_Zebra_Adv#SEJThinktank
@Rocco_Zebra_Advlinkedin.com/in/roccobaldassarrethebaldassarres