boost your snooze, sleep country canada 2011 advertising thesis media plan

THE CAMPAIGN

YOUR

CAMPAIGN CYCLE

CAMPAIGN CYCLE

CAMPAIGN CYCLE

CAMPAIGN CYCLE

CAMPAIGN CYCLE

STEP 1: TEASER STAGE – EXPLODING LIGHT BULB

STEP 2: BOOZE YOUR SNOOZE, THE CHALLENGE

OUT-OF-HOME: POSTERS .........................................................

ONLINE ANIMATED BANNERS .................................................

WEBSITE TEASER .......................................................................

BOOZE YOUR SNOOZETM IDENTITY POSTER ..........................

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E-MAIL INVITATION ...................................................................

DIRECT MAIL ..............................................................................

WEBSITE REGISTRATION AND CHALLENGE DETAILS ............

STEP 4 : THE BENEFITS

STEP 3: SLEEP COUNTRY CANADA

WEBSITE: INTRODUCTION ANIMATION ....................................

DAY/NIGHT VARIATION ...............................................................

WEBSITE FEATURES .....................................................................

STUDENT DEALS ..........................................................................

SMARTPHONE APPLICATION ......................................................

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LOGO ADAPTATION ..................................................................

GUERILLA: DISTORTED GLASS .................................................

GUERILLA: FUNNY MIRRORS ....................................................

GUERILLA: INTERACTIVE TOUCH SCREEN ..............................

GUERILLA: RECHARGE STATIONS ............................................

PRINT: VISUAL DISTORTION ......................................................

PRINT: MENTAL SKILLS ..............................................................

OUT-OF-HOME: STORE LOCATOR ...........................................

TV SPOTS ....................................................................................

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STEP 1: TEASER STAGE – EXPLODING LIGHT BULB

OUT-OF-HOME: POSTERS

ONLINE ANIMATED BANNERS

WEBSITE TEASER

BOOZE YOUR SNOOZETM IDENTITY POSTER

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PO

STER

SYOUR

YOUR IDEAS(WHEN YOU DON’T SLEEP)

THAT’S WHAT YOU DO TO

YOUR

INEVITABLE

SLUGGISHNESS AND FATIGUE ARE NOT

SLEEP TAKES CARE OF THAT.

(WHEN YOU’RE SLEEP DEPRIVED)GAME OVER

IT REALLY IS

YOUR

(WHEN YOU AIN’T SLEEPING ENOUGH)A FAILURE.

YOU FEEL LIKE

YOUR

POWER=NAPDISCONNECTO RECONNECT

REBOOT FOR GOOD

& T

AK

E

RECHARGECHARGE

4

EXPLODING LIGHT BULB POSTER SERIES

PO

STER

S

5

DISCONNECTO RECONNECT

YOUR

YOUR IDEAS(WHEN YOU DON’T SLEEP)

THAT’S WHAT YOU DO TO

YOUR

INEVITABLE

SLUGGISHNESS AND FATIGUE ARE NOT

SLEEP TAKES CARE OF THAT.

POWER=NAP

6

PO

STER

S

REBOOT FOR GOOD

(WHEN YOU’RE SLEEP DEPRIVED)GAME OVER

IT REALLY IS

YOUR

7

PO

STER

S

(WHEN YOU AIN’T SLEEPING ENOUGH)A FAILURE.

YOU FEEL LIKE

YOUR

& T

AK

E

RECHARGECHARGE

8

PO

STER

S

9

PO

STER

SThe campaign will launch with a series of teaser posters and online banners. To fully understand the message, you must read it twice at least. At first, the image of the exploding light bulb and headline conveys a negative connotation.

For example, the headline in the first poster shown above talks about ideas, creating a visual metaphor of ideas being destroyed. Viewers, being confused will opt for an explanation within the poster. Only then, they’ll be able to see the real message: That’s what you do to YOUR IDEAS when you don’t sleep.

10

Online banners will be animated with the same idea behind the posters. The only difference is that you must rollover your mouse to see the full message behind.

By clicking onto it will transfer you to the teaser website introducing: Booze your Snooze Challenge: Coming soon.

ON

LIN

E

YOUR IDEAS

ROLLOVER

ON

LIN

E

11

YOUR IDEASYOUR IDEAS

YOUR IDEAS

YOUR IDEAS

ROLLOVER

YOUR IDEAS

THAT'S WHAT HAPPENS TO

WHEN YOU DON'T SLEEP

EXAMPLE BANNER ANIMATION

12

WEB

SIT

E

NIGHT VERSION

DAY VERSION

YOUR

THE CHALLENGE

C O M I N G S O O N

YOUR

THE CHALLENGE

C O M I N G S O O N

To create a visual metaphor and make a stronger connection with sleep, the website will change color schemes and background according to the time of the day.

Simultaneously, “Boost your snooze: The Challenge, coming soon” posters will also be displayed to stir a sense of anticipation.

YOUR

C O M I N G S O O NTHE CHALLENGE

13

BOOST YOUR SNOOZE IDENTITY – DARK VERSION

PO

STER

S

YOUR

THE CHALLENGEC O M I N G S O O N

14

BOOST YOUR SNOOZE IDENTITY – LIGHT VERSION

PO

STER

S

STEP 2: BOOZE YOUR SNOOZE, THE CHALLENGE

E-MAIL INVITATION

DIRECT MAIL

WEBSITE REGISTRATION & DETAILS

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EMAIL INVITATION

EM

AIL

INV

ITE

COUNTRYSLEEP

YOUR

THE CHALLENGE

The biggest problem nowadays: we are working more and sleeping less. As a result, we’re all grumpy, moody, less happy and performing below our capacity. Quality sleep is key to learning but many students are staying up late and sleeping very little. Study-ing in a post secondary institution is not easy at all and time is always lacking. Little sleep is better than no sleep and the quality you get of it wins over quantity indeed!

WHAT IS IT?

An interuniversity 5 day competition. Filled with skill games, board games and more. With food vendors, live performances, contests, prices and free giveaways.

HOW?

Register online at www.boostyoursnooze.ca and select your post-secondary institution to receive your complimentary ticket. (Tickets at entrance $8)

WHEN?

FROST WEEK: From September 5th -9th 2011.

WHERE?

CNE - CANADIAN NATIONAL EXHIBITION

WHAT DO YOU GET?

To spend an awesome time with your friends and meet new people while you relax, have fun and win amazing prices!

Major prizes for the TOP 5 winning institutions and participating students.

Organized and sponsored by

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Looking to surprise and entertain audience. This direct mail piece will raise awareness about the “Booze your Snooze: Challenge” and overall campaign. It’s an invitation to register online DIR

EC

T M

AIL

BUT YOU MIGHT HAVE

IF YOU SLEPT ENOUGH

AFTER READING THE

THE SENTENCE. YOU SHOULD

BE AWARE THAT SOMETHING

IS NOT RIGHT BECAUSE THE

THE WORD "THE" HAS BEEN

REPEATED TWICE EVERYTIME.

A single night of sleep can more than double our ability to come up with

novel solutions to difficult problems

Give your attention span a boostJoin the interuniversity challenge!

YOUR

WWW.BOOSTYOURSNOOZE.CA

SLEEP COUNTRY

AFTER READING THE






AND I BET YOU

DIDN'T EVEN NOTICE.

BOOZE YOUR SNOOZE CHALLENGESurprise audience with an interesting trick and tie it together with the lack of sleep. This direct mail piece is looking to raise awareness about the “Booze your Snooze” Challenge and invite students to find out more online.

INVITATION IN ENVELOPE FRONT BACK

4”

3”

BUT YOU MIGHT HAVE

IF YOU SLEPT ENOUGH

AFTER READING THE






A single night of sleep can more than double our ability to come up with

novel solutions to difficult problems

Give your attention span a boostJoin the interuniversity challenge!

YOUR


SLEEP COUNTRY

AFTER READING THE






AND I BET YOU

DIDN'T EVEN NOTICE.

BOOZE YOUR SNOOZE CHALLENGESurprise audience with an interesting trick and tie it together with the lack of sleep. This direct mail piece is looking to raise awareness about the “Booze your Snooze” Challenge and invite students to find out more online.

INVITATION IN ENVELOPE FRONT BACK

4”

3”

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Invitation: A rectangular envelope with a window.

Pull out information

FRONT BACK

DIRECT MAIL

WEBSITE: REGISTRATION AND CHALLENGE DETAILS

WEB

SIT

E

20

WHO ARE WE?

THE CHALLENGE

ABOUT YOU

| | |

MATTRESSES

REVIEWS CAREERS STORES CONTACT PRIVACY SLEEP COUNTRY 2011

SUNRISE 06:50 / SUNSET 19:15

WEDNESDAY JULY 20, 2011

COUNTRYSLEEP

LOCAL TIME 13:54:00s

DOWNLOADS

ABOUT

| | |

|

THE CAMPAIGN

ADS/VIDEOSABOUT THE CHALLENGE

SLEEP BETTER TIPS CONNECTFACTS| | |

YOUR

There’s no doubt that energy is essential for life. It fuels every single thing we do. We get energy from a variety of sources: water, food, oxygen and rest. The most important of all is surprisingly sleep. INSERT FACT. Without proper rest our body and mind wouldn’t be able to perform any of the actions above to get the energy it needs.

The biggest problem nowadays: we are working more and sleeping less. As a result, we’re all grumpy, moody, less happy and performing below our capacity. Quality sleep is key to learning but many students are staying up late and sleeping very little. Studying in a post second-ary institution is not easy at all and time is always lacking. Little sleep is better than no sleep. Quality wins over quantity indeed.

THE CHALLENGE

WHO ARE WE?

THE CHALLENGE

ABOUT YOU

| | |

|

| | |

MATTRESSES


PROFILE THE CAMPAIGN



ADS/VIDEOSTHE CHALLENGE

SLEEP BETTER TIPS CONNECTFACTS

COUNTRYSLEEP


| | |

DOWNLOADS

YOUR

COUNTDOWN REGISTRATION

THE GAMESPREPARATION PRIZES

ABOUT

CHALLENGE MENU

CHALLENGE DETAILS

WEB

SIT

E

21

WHO ARE WE?

THE CHALLENGE

ABOUT YOU

| | |

MATTRESSES




COUNTRYSLEEP


DOWNLOADS

ABOUT

| | |

|

THE CAMPAIGN

LOCATION:

THE CHALLENGE



YOUR

299 Bloor St. WestVARSITY CENTRE (U OF T)

DATES: STAGE 01: Frosh Week [ September 6-9 ]

STAGE 02: TBA

WHO ARE WE?

THE CHALLENGE

ABOUT YOU

| | |

MATTRESSES




COUNTRYSLEEP


DOWNLOADS

| | |

|

THE CAMPAIGN

GAME OF SKILLS

VIDEOGAMES

DICE GAMES

CARNIVAL GAMES

MIND SPORTS (BOARD & CARD GAMES)

PHYSICAL ENDURANCE

MEMORY

THE GAMES



YOUR

THE GAMES

LOCATION (BETWEEN U OF T VARSITY CENTRE OR CNE)

EXAMPLE OF GAMES

STEP 3: SLEEP COUNTRY CANADA

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LOGO ADAPTATION

GUERILLA: DISTORTED GLASS

GUERILLA: FUNNY MIRRORS

GUERILLA: INTERACTIVE TOUCH SCREEN

GUERILLA: RECHARGE STATIONS

PRINT: VISUAL DISTORTION

PRINT: MENTAL SKILLS

OUT-OF-HOME: STORE LOCATOR

TV SPOTS

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24

NEW LOGO

CURRENT LOGO

VARIATIONS

Looking to appeal to a younger crowd with a fresh and innovated personality. The brand’s traits, along with the Booze your snooze campaign, is optimistic with a carefree approach, it is modestly outspoken, bubbly and energetic.

COUNTRYSLEEP

COUNTRYSLEEP

COUNTRYSLEEP

LO

GO

GU

ER

ILLA

Created by putting mylar film on top of existing

glass surfaces. Copy reading “Visual impairment

is a side effect of sleep deprivation. Booze your

snooze, Sleep Country”. Examples are shown

inside the TTC subway.

25

GLASS DISTORTION GUERILLA

26

TRANSIT SHELTER

PUBLIC SPACE– BLOOR MANULIFE CENTRE

GU

ER

ILLA

GU

ER

ILLA

“Visual Impairment is a side effect of sleep deprivation. Avoid Accidents, increase alertness”Booze your snooze, Sleep Country

GLASS DISTORTIONSA transparent mylar distortion film will be applied on glasses throughout Toronto. Placed in high circulated student areas. Such as TTC bus shelters, shopping centres, waiting areas and foodcourts. The idea is to show a side effect of sleep deprivation.

“Visual impairment is a side effect of sleep deprivation. Avoid accidents, increase alertness. Booze your snooze, Sleep Country.”

A transparent mylar distortion film will be applied on glasses throughout Toronto. Placed in high circulated student areas. Such as TTC bus shelters, shopping centres, waiting areas and food courts. The idea is based on how one’s performance is affected by insufficient sleep.

GLASS DISTORTION

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FUNNY MIRRORS

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GU

ER

ILLA

GU

ER

ILLA

FUNNY MIRRORS

“OBJECTS IN MIRROR ARE MORE DISTORTED THAN THEY APPEAR”Visual impairment is a side effect of sleep deprivation. Be alert.

Booze your snooze. Sleep Country

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GU

ER

ILLA

Relying on more visual distortion tactics, mirror distortions technique is done using swipe guerilla –posting text on top of existing funny mirrors. Installation pieces of funny mirrors containing the same message will also be placed in public areas: subway stations, Dundas Square, food courts and washrooms.

30

FUNNY MIRRORS

A camera will display what’s in front of the screen with distorted effect. People who walk by will be able to see themselves reflected in a funny way. Instructions hint you to touch the screen. Once you do you’ll be able to register with your email to receive discounts and coupons from Sleep Country. G

UER

ILLA

INTERACTIVE TOUCH SCREEN

31

GU

ER

ILLA

AND TAKE CHARGERECHARGE

COUNTRYSLEEP

We all know the importance of keeping our phones charged in order for it to function properly and fulfill our daily needs. There’s nothing worse than running out of battery when you need it the most and having to wait until you get back home to charge it. A courtesy of Sleep Country Canada, we’re here to offer you a free, quick way to charge up your phone and other electronics. Just as the same way our mattresses charge you up eith the energy you need to kick start your days.

Because sleep gives you energy and energy is performance.Enjoy!

For more information go to www.boostyoursnooze.ca

TIME LEFT

GUERILLA [ PERFORMANCE ]

Mobile and electronic device charging station. Free of charge, to tie with the idea of sleep is to recharge.

Placement: Public spaces. Mall waiting areas, main subway stations.

Intro about service and relevance to sleep country

Time remaining

Types of charger

RECHARGE STATION

32

GU

ER

ILLA

Mobile and electronic device instant charging station.

-It’s a free service provided by Sleep Country to tie in with the idea of sleep as a source to recharge.

-Placement: Public spaces. Mall waiting areas, main subway stations.

RECHARGE STATION

33

AND TAKE CHARGERECHARGE

COUNTRYSLEEP

We all know the importance of keeping our phones charged in order for it to function properly and fulfill our daily needs. There’s nothing worse than running out of battery when you need it the most and having to wait until you get back home to charge it. A courtesy of Sleep Country Canada, we’re here to offer you a free, quick way to charge up your phone and other electronics. Just as the same way our mattresses charge you up eith the energy you need to kick start your days.

Because sleep gives you energy and energy is performance.Enjoy!

For more information go to www.boostyoursnooze.ca

TIME LEFT

GUERILLA [ PERFORMANCE ]

Mobile and electronic device charging station. Free of charge, to tie with the idea of sleep is to recharge.

Placement: Public spaces. Mall waiting areas, main subway stations.

Intro about service and relevance to sleep country

Time remaining

Types of charger

Print media done with blurry film/paper on top of another page to distort image behind.

MAGAZINE

NEWSPAPER

PR

INT

34

“Visual impairment is a side effect of sleep deprivation. Be alert.Booze your snooze. Sleep Country”

PR

INT

Another side effect of sleep deprivation: Attention deficiency

35

AFTER READING THE

THE SENTENCE,YOU ARE

NOW AWARE THAT THE

THE SLEEP YOU'RE

GETTING MIGHT NOT BE

ENOUGH BECAUSE THE



GIVE YOUR ATTENTION SPAN A BOOST

AND I BET YOU DIDN'T EVEN NOTICE.

YOUR

SLEEP COUNTRY WWW.BOOSTYOURSNOOZE.CA

PRINT - MAGAZINE AND NEWSPAPER

PR

INT

GIVE YOUR ATTENTION SPAN A BOOST

FINISHED FILES ARE THE

RESULT OF YEARS OF SCIENTIFIC

STUDY COMBINED WITH THE

EXPERIENCE OF YEARS

COUNT HOW MANY TIMES THE LETTER “F” APPEARS IN THE TEXT.

YOU'RE WRONG

IF YOU SAID THREE

YOUR


It’s actually six. Why? It seems that for some the brain cannot correctly process the word "OF". The letter F usually makes the "f" sound, like in "fox". However, in the word "of", it makes a "v" sound. Somehow, your brain overlooks the word "of" as it scans for the sound of "f". But you might have noticed if you’ve gotten the sleep you need.

THE INABILITY TO FOCUS IS A SIDE EFFECT OF SLEEP DEPRIVATION

The inability to focus

36

PR

INT

TAKE 1000 AND ADD 40.

ADD 1000.

ADD 30 AND THEN ADD 1000.

ADD 20.

ADD 1000 AND THEN ADD 10

Most people get 5000 as result, if they perform the calculation as fast as they can. But the answer is 4100. Because of the hurry, the tens and the hundreds are mixed up in the last step (4090 plus 10)

GOT 5000? WRONG ANSWER

LACK OF SLEEP REDUCES YOUR ABILITY TO SOLVE COMPLICATED PROBLEMS.

YOUR


Decrease in the ability to solve problems

37

OUT-OF-HOME: STORE LOCATOR SIGN

OU

T-O

F-H

OM

ECOME BOOST YOUR SNOOZE!Just 7 minutes away! Southbound on Yonge - 8 King Street East

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Toronto Eaton Centre

Toronto Eaton Centre

OU

T-O

F-H

OM

EOUT-OF-HOME: STORE LOCATOR GUERILLA

To spot out Sleep Country retail stores.

CO

ME

BO

OST

YO

UR

SNO

OZ

E!

9 m

inut

es

ahea

d.

1305

Dun

das

St

W

39

Dundas st. West

Slow social interactions are common among students who don’t sleep enough. These series of 15-60 seconds commercials are intended to show attention deficit and inability to focus as results of insufficient sleep. Example: Commercial starts with two students talking, while the other waits in vain for an unresponsive student. Camera focuses on the unresponsive character and a loading icon appears next to him. Scene closes with a different sleep fact every time and ending with “Boost your attention span, boost your snooze. Sleep Country.”

Variations of commercials consist of loading icons –apple’s rainbow of death, buffering, lagging effect, window’s blue screen and lost signal.

TV

SP

OT

40

TV SPOTS

•

•

•

•

•

WEBSITE: INTRODUCTION ANIMATION

DAY/NIGHT VARIATION

WEBSITE FEATURES

STUDENT DEALS

SMARTPHONE APPLICATION

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p.45

p.46

p.49

p.50

STEP 4: THE BENEFITS

WEB

SIT

E YOUR

INTRODUCTION TO WEBPAGE: ANIMATION FRAMES

44

Loading Sleep Country logo coloring up. Bubbles bounce around and become more prominent and opacity increases.

Website adapting to time of the day. A digital clock on top of page.

WEB

SIT

EWHO ARE WE?

THE CHALLENGE

ABOUT YOU

| | |

MATTRESSES




COUNTRYSLEEP


DOWNLOADS

YOUR

| | |

|

IT ALL STARTED... SERVICES CONTACT CHARITIES

ENVIRONMENT CHRISTINE MAGEE

Our passion for better sleep begins with our Sleep Experts. They're thoroughly trained in product specifications, sleep facts and more – so they can help you find the best possible mattress for you.

We're not just here to "sell mattresses". Our goal is to help you find the best night's sleep possible. You'll feel that difference the second you walk into our stores.

Helping you enjoy the best sleep possible is one of our core values, which also include taking care of the environment (e.g. our char-ity recycling program with old mattresses) and giving back to the communities where we live and work. (If you share our passion for "giving back," check out our community pages to see how you can help these won-derful charities too.)

WHO ARE WE?

THE CHALLENGE

ABOUT YOU

| | |

MATTRESSES




COUNTRYSLEEP


DOWNLOADS

YOUR

| | |

|

IT ALL STARTED... SERVICES CONTACT CHARITIES

ENVIRONMENT CHRISTINE MAGEE

Our passion for better sleep begins with our Sleep Experts. They're thoroughly trained in product specifications, sleep facts and more – so they can help you find the best possible mattress for you.

We're not just here to "sell mattresses". Our goal is to help you find the best night's sleep possible. You'll feel that difference the second you walk into our stores.

Helping you enjoy the best sleep possible is one of our core values, which also include taking care of the environment (e.g. our char-ity recycling program with old mattresses) and giving back to the communities where we live and work. (If you share our passion for "giving back," check out our community pages to see how you can help these won-derful charities too.)

DAY VERSION – WHITE BACKGROUND

NIGHT VERSION – DARK BACKGROUND

45

-Besides from day and night mode, Sleep Country’s website also

offer features such as the display of local time (shown on the top

of the page), along with information about sunrise and sunset,

moon phase, temperature and date. General everyday facts to

locate and “bring you to the present”.

-Webpage shown above is an example of the quizzes customers

can take.

46

WEB

SIT

E

WEBSITE– QUIZ PAGE EXAMPLE

WHO ARE WE?

THE CHALLENGE

ABOUT YOU

| | |

MATTRESSES




COUNTRYSLEEP


DOWNLOADS

YOUR

| | | |PROFILE TYPE OF SLEEPER YOUR MATTRESSSLEEP DEPRIVED? PROMOTIONS

TAKE QUIZ!

WEB

SIT

EPROFILE SETUP:

-Allow users to create their profile.-An online agenda to help in organizing and schedule building (Calendar, dates, dead-lines, appointments, events) in that way improve users’ sleeping habits and lifestyle (App available for synchronizing)

WEBSITE FEATURES

QUIZZES:-Define the type of sleeper you are-Find your ideal mattress-On sleeping problems-Your Sleep IQ-External link to Luminosity (Improve memory and attention with scientific brain games. Play games and train brain to boost overall mental power and perfomance)

47

COMPANY’S GREEN BENEFITS

-Take care of your old mattress. -Donations to charities.

WEB

SIT

E

MATTRESS FINDER

-Sorts mattresses out by types, benefits, features, ratings and price range.

-Compare/match prices

ONLINE SHOPPING

-Accessories for the perfect bed and your perfect bedroom

-Customize your room feature: Depending on size of your room, lifestyle, needs.

-Personalized add-ons available.

COUPONS AND DISCOUNT (CODES) FOR OTHER STORES

-Such as Bay bedroom department, Chapters/Indigo bookstore lifestyle section. Partner up with other Canadian stores, working together to offer better sleep.

-With purchase from Sleep Country you’ll have different benefits to chose from.

48

Pull up Lap top desk

75% Duvet, 100% cotton sheets

Music speakers Electronic charger

Add-on shelf

STU

DEN

T D

EA

LS

SLEEP COUNTRY PRESENT OFFERS:

-Free delivery

-10 year warranty

-Green effort in taking care of environment

-Charity work

EXCLUSIVE STUDENT DEALS WILL INCLUDE:

-Buy mattress and free bedding materials

-Earn Sleep Country Canada money and coupons with the purchase of a mat-tress or any other product from Sleep Country Canada and exchange them for gift certificates or accessories

- Gift certificates and promotions with Starbucks (offering tea, decaffeinated drinks as oppose to coffee) , Chapters/Indigo (books and lifestyle products) , Longo’s supermarket (to encourage healthy eating), Yoga studios (meditation helps to de-stress and calm your mind) and a lot more. Students will be able

to chose the discount/coupon that they like best.

49

MOBILE APPLICATION

MO

BIL

E A

PP

50

-Built to help users sleep better. It is directly linked to their online profile information, where they’ve put information about their habits, lifestyle and sleeping patterns.

-Allows you to consult about different types of food that will help or prevent your from sleeping. Sleep dictionary incorporated and gen-eral information about sleeping tips.

-Enable to synchronize with iphone Sleepy Cycle application.

MO

BIL

E A

PP

YOUR

COUNTRYSLEEP

MY SNOOZE APP

COUNTRYSLEEP

TODAY

CALENDAR

PROFILE

SLEEP CYCLE

PROGRESS

ASK


10:20:06S

51

SLEEP COUNTRY SMARTPHONE APPLICATION

-Developed by Maciek Drejak Labs.

-Offer free download with purchase of any Sleep Country Product. It can also be attached to their online personal profile in order to enhance their sleeping needs based on their habits, schedule and lifestyle.

MO

BIL

E A

PP

52

IPHONE APPLICATION: SLEEP CYCLE

boost your snooze, sleep country canada 2011 advertising thesis media plan

Documents