boosting efficiency at matsushita

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Boosting Efciency at Matsushita A Case Analysis Group 4

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Page 1: Boosting Efficiency at Matsushita

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Boosting Efciency at

Matsushita

A Case Analysis

Group 4

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History

• 1894-1937

• 1937- 1966

1960 - 1979• 1980 - present

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1894 -1937

• Birth of Panasonic - 1894 – onosu!e "atsushita

 – #lectric House$are "anufacturin% &or!s

 – Po$ere' Bicycle la(p - 3hrs

 – Po$ere' Bicycle la(p - 40 hrs

 – #sta)lishe' *ational Bran'

 – +nstitute' ,iisional .yste(

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1937-1960s

• &ar in the Paci/c - 1937-1946 – 2apan s China

• Contract $ith "asses -190s – yrs Contract

 – a(e an' pro/t

 – Appliance #ra

• 5api' Gro$th 5ate - 1961-1966 – -$or!in% 'ays

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1960s-1990s

 – +nternal ,iision Co(panies

 – "#C to Panasonic

 – Panasonic Philips

 – +nternal ,iision Co(panies

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000

• + +nnoation

•  i(e Capsule

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001

• Pro'ucts an' sales 'istri)ution

  -"atsushita ife #lectronics

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003-00

• Business ,o(ains

 - Glo)al Bran' .lo%an

• Co(prehensie Partnership

• Plas(a ,isplay Panel Pro'uction

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006-Present

• Glo)al #cellence

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INTERNAL STRENTHSAND !EA"NESSES

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+nternal Analysis

St#engths

• lat or%ani:ationalstructure

• +ncorporates pay for

perfor(ance• ;ses <ei)le pro'uction

technolo%y

• Goo' +nfor(ation .yste(

o$er cost structure• .tron% $or!force

• Goo' )ran' na(ereputation

!ea$nesses

•  oo slo$ to %ettheir pro'ucts tothe (ar!et

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E%TERNAL ENVIRONMENT

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=pportunities

• Continuous innoation

• #(er%in% (ar!ets

 2apanese citi:ens faorin% 2apan-(a'e pro'ucts

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 hreats

• +ntense co(petition +nternational

• +(itation of i(ple(ente' strate%ies

o$ >uality pro'ucts an' priatela)el (anufacturers an' Chinese(anufacturers 'o(inatin% the(ar!et $ith lo$ pricin%

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S!OT ANALYSIS

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&ORPORATE'LEVELSTRATEY 

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RE&OMMENDATIONS

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&ASE )(ESTIONS

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?uestions to ans$er@

&hat 'o you thin! $ere the )ene/ts of lifeti(ee(ploy(ent at "atsushita

• loyalty an' har' $or! of e(ployees

&hy then 'i' *a!a(ura eectiely en' thispractice

• Hain% lifeti(e e(ploy(ent entails hi%h cost

5eali:in% that the co(pany is spen'in% a lot of(oney to ta!e care of their e(ployees cheaphousin%D retire(ent )onuses an' %uarantee'lifeti(e e(ploy(ent

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?uestions to ans$er@

&hat )ene/ts 'i' he reali:e for"atsushita )y 'oin% so

• &ith lo$er costD "atsushita $as'elierin% its )est /nancialperfor(ance in (ore than a 'eca'e

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?uestions to ans$er@

3 &hat 'oes the ea(ple of the .a%afactory at "atsushita tell you a)outthe )ene/ts of opti(i:in% $or!<o$ for

a &or! in pro%ress – hereEs re'uce' inentory hol'in% $ith

partly /nishe' pro'uct an' co(ponent

parts spen'in% lesser ti(e in the factory his (ay also entail that pro)le(s in thepro'uct are %ien (ore attention

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?uestions to ans$er@

) he pro'uctiity of )oth e(ployees – aster pro'uction

 –  +ncrease' output or pro'ucts )ein% (a'e perpro'uction perio'

c he capital ineste' in plant an' e>uip(ent – +ncrease' pro'uction output thusD increase'

pro'uctiity

 – "ini(al 'efect rate

 – 5e'uce' $aste

 – .tron%er reputation