boosting efficiency at matsushita
TRANSCRIPT
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Boosting Efciency at
Matsushita
A Case Analysis
Group 4
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History
• 1894-1937
• 1937- 1966
•
1960 - 1979• 1980 - present
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1894 -1937
• Birth of Panasonic - 1894 – onosu!e "atsushita
– #lectric House$are "anufacturin% &or!s
– Po$ere' Bicycle la(p - 3hrs
– Po$ere' Bicycle la(p - 40 hrs
– #sta)lishe' *ational Bran'
– +nstitute' ,iisional .yste(
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1937-1960s
• &ar in the Paci/c - 1937-1946 – 2apan s China
• Contract $ith "asses -190s – yrs Contract
– a(e an' pro/t
– Appliance #ra
• 5api' Gro$th 5ate - 1961-1966 – -$or!in% 'ays
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1960s-1990s
– +nternal ,iision Co(panies
– "#C to Panasonic
– Panasonic Philips
– +nternal ,iision Co(panies
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000
• + +nnoation
• i(e Capsule
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001
• Pro'ucts an' sales 'istri)ution
-"atsushita ife #lectronics
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003-00
• Business ,o(ains
- Glo)al Bran' .lo%an
• Co(prehensie Partnership
• Plas(a ,isplay Panel Pro'uction
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006-Present
• Glo)al #cellence
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INTERNAL STRENTHSAND !EA"NESSES
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+nternal Analysis
St#engths
• lat or%ani:ationalstructure
• +ncorporates pay for
perfor(ance• ;ses <ei)le pro'uction
technolo%y
• Goo' +nfor(ation .yste(
•
o$er cost structure• .tron% $or!force
• Goo' )ran' na(ereputation
!ea$nesses
• oo slo$ to %ettheir pro'ucts tothe (ar!et
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E%TERNAL ENVIRONMENT
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=pportunities
• Continuous innoation
• #(er%in% (ar!ets
•
2apanese citi:ens faorin% 2apan-(a'e pro'ucts
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hreats
• +ntense co(petition +nternational
• +(itation of i(ple(ente' strate%ies
•
o$ >uality pro'ucts an' priatela)el (anufacturers an' Chinese(anufacturers 'o(inatin% the(ar!et $ith lo$ pricin%
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S!OT ANALYSIS
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&ORPORATE'LEVELSTRATEY
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RE&OMMENDATIONS
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&ASE )(ESTIONS
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?uestions to ans$er@
&hat 'o you thin! $ere the )ene/ts of lifeti(ee(ploy(ent at "atsushita
• loyalty an' har' $or! of e(ployees
&hy then 'i' *a!a(ura eectiely en' thispractice
• Hain% lifeti(e e(ploy(ent entails hi%h cost
•
5eali:in% that the co(pany is spen'in% a lot of(oney to ta!e care of their e(ployees cheaphousin%D retire(ent )onuses an' %uarantee'lifeti(e e(ploy(ent
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?uestions to ans$er@
&hat )ene/ts 'i' he reali:e for"atsushita )y 'oin% so
• &ith lo$er costD "atsushita $as'elierin% its )est /nancialperfor(ance in (ore than a 'eca'e
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?uestions to ans$er@
3 &hat 'oes the ea(ple of the .a%afactory at "atsushita tell you a)outthe )ene/ts of opti(i:in% $or!<o$ for
a &or! in pro%ress – hereEs re'uce' inentory hol'in% $ith
partly /nishe' pro'uct an' co(ponent
parts spen'in% lesser ti(e in the factory his (ay also entail that pro)le(s in thepro'uct are %ien (ore attention
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?uestions to ans$er@
) he pro'uctiity of )oth e(ployees – aster pro'uction
– +ncrease' output or pro'ucts )ein% (a'e perpro'uction perio'
c he capital ineste' in plant an' e>uip(ent – +ncrease' pro'uction output thusD increase'
pro'uctiity
– "ini(al 'efect rate
– 5e'uce' $aste
– .tron%er reputation