boosting event participation with social media

@SignUp.com SignUp.com/TXPTA

Boosting Event Participation with Social Media

Facilitator: Karen Bantuveris

Founder & CEO SignUp.com


AGENDA

2

• Event Roundup• What is SignUp.com• Fundraising Overview • Building Online Community• Savvy Social Media Planning• Group Practice


Fall/Winter Spring/Summer

Elementary

Middle/HS

EVENT ROUNDUP:WHAT’S BIG ON YOUR CAMPUS?


SignUp.com − THE EASIEST WAY TO BRING PEOPLE TOGETHER


SAVING TIME = BIG TRACTION

THEY SIGN UP YOU PLAN WE REMIND EASY!

12 Million People Organized 37 Million Spots Filled


WHY LEADERS & VOLUNTEERS LOVE US

SAVE TIME

BOOST Volunteer Turnout

REDUCE Leader Burnout

BUILD Loyalty & Donors

99% of Organizers & 95% of Volunteers

would refer SignUp.com to a friend or colleague.


POWERING EVENTS & FUNDRAISERS

Simply Plan: •Back 2 School •Book Fairs •Carnivals •Concessions •Cook-offs •Fun Runs •Holiday Concerts •Science Fairs •Talent Shows •Tournaments •Walkathons


MORE PARTICIPATION, MORE PROFITS

$$$ $,$$$ $$,$$$ $,$$$,$$$


SOCIALIZE YOUR SALE


BUILD YOUR COMMUNITY


SOCIAL MEDIA EXPLAINED


Listen

Share

Connect

Inspire

SOCIAL MEDIA STRENGTHENS YOUR PTA

It’s like having a conversation!

When we have calls-to-action, our community will be engaged.


SOCIAL MEDIA STRENGTHENS YOUR PTA

Trust

Listen

Share

Connect

InspireAction

$$$


BUILD YOUR COMMUNITY

• Website• Newsletters• Emails • Building entrances • Public events & gatherings • Corporate and community partners

“Please Join Us!”


TELL THEM HOW TO JOIN YOU

Show Your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions


WHAT TO POST

• Upload photos & video and tag volunteers (NOT kids)

• Create ‘Events’ pages for big activities

• Membership & fundraising links. Status (#,%)

• Call for Volunteers

• Interesting articles & community happenings

• Sports scores & student/school awards

• Questions/polls on related topics

• Thanks to corporate sponsors

• Appreciation to volunteers & participants


WHAT TO POST


BUZZ => FUN & $$

MORE TURNOUT

MORE FUN

MORE PROFIT


MORE TURNOUT = MORE PROFIT

19

Add SOCIAL to your communications plan to build buzz and participation

• Events & Tickets • Volunteer recruiting • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers,

community/corp. partners • Check-ins • Photo sharing • Options to donate

“Like” us on facebook and get a bonus raffle ticket!


CREATE A SOCIAL MEDIA PLAN

Include:• Timeline of when to post • Which social channels• What messages• Who will share • How to measure


WHAT TO POST

When Where What

1 month before

• Publish URLs & Twitter/FB/Instagram hashtag on all materials & banners (#EECarnival)

• Warm-up Buzz: • Carnival is around the corner – preorder

tickets & skip the lines! <click here> • Please sign up to help at Carnival. 30

Minute shifts, bring the fun! <click here>

3 weeks before

• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check these out -

awesome. What do you want to bid on?

7-10 days before

• Carnival next Sat. Thx 2 R sponsor @BigStore!

1-2 weeks before

Personal buzz from

community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall Carnival


PRE-EVENT BUZZ


WHAT TO POST

When Where What2-3 days before

• Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

• Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on

Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen:

TodaysMeet.com • Social ambassador badges “I for EElem, Do U?”

After

• ‘Best of’ photos & video

• Thanks to volunteers and sponsors

• RESULTS : $$ raised & why, attendance, volunteer

#s


DAY OF BUZZ


ONSITE SOCIALIZING

Give ‘em a reason to socialize!• Tweet, Facebook or

Instagram their selfie with your mascot

• Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElementaryCarnival

• Make a game of tweeting, Facebooking or Instagramming selfies or photobombs with the principal or coach


RECOGNIZE VOLUNTEERS/PARTICIPANTS


THANK SPONSORS


PINTEREST & INSTAGRAM

Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!

• Highlight “hot” items• Show off games and

booths

• Show where the money will go

• Showcase your theme• Photos of invitation • Include website link to

tickets or volunteer SignUp below image


SOCIAL POWER PLANNING TOOLS

• Social dashboard • Scheduling tools for Tweets/

posts • Analytics/Link tracking

• Analysis of content, sources & influencers

• Themed profile pics


PUT THEM TO WORK!

(4-5 minutes) Groups of 3


Q & A


GET HELP

Like these ideas, but don’t have time?

Be strategic! Recruit Volunteers

• Social Communications Coordinator

• Social Buzz Teams • Community Manager


BOOST PARENT PARTICIPATION

FREE PREMIUM @ SignUp.com/TXPTA


JOIN US!

@SignUpdotcom Pinterest.com/SignUpdotcom

Facebook.com/ SignUpdotcom

Try if free: SignUp.com/Demo

Get the presentation: SignUp.com/TXPTA