boosting fundraiser turnout & profits (volunteerspot, oct. '13)
DESCRIPTION
Boost Fundraiser Turnout & Profits - Choosing the right fundraiser for your group - Strategic Social Media Plans - Volunteer Scheduling and Support - Volunteer Appreciation - Amplifying current fundraisersTRANSCRIPT
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Boosting Fundraiser Turnout & Profits
Karen BantuverisFounder & CEO
@VolunteerSpot
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VolunteerSpot.com@VolunteerSpot #FUNdraising
This webinar is for you if…
• You organize fundraising events for your group, school or nonprofit.
• You want to improve participation and boost profits.
• You want to involve others in supporting a cause you care about.
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Special Thanks to Our Sponsor!
See’s Candies has been bringing sweet smiles for 91 years! With all products made in the USA and no added preservatives, See’s Candies
products make great fundraisers that everyone will love!
Visit them online today! https://www.yumraising.com
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Customize Your Candy Shop with See’s
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Save Time. Get More Volunteers Involved!Coordinate volunteers and collect contributions – online, EASY!
Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more!
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VolunteerSpot for Fundraisers
Simply Plan:CarnivalsConcessionsCook-offs
ConcertsFestivalsTournamentsRacesBook FairsWalkathons
and anything else you organize!
FREE!
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Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
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Fundraising Begins with Community
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$$$ $,$$$ $$,$$$ $,$$$,$$$
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• From Neighborhood door-to-door to Facebook wall-to-wall
• Can be in-addition to real-world fundraising events or stand-alone
• Social channels amplify participation & profits
• Include a ‘donate cash’ option• Create a communications timeline• Share results
Product Fundraisers
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Choosing Products
• Who is Selling?
• Who is Buying?
• Calculate Profits
• Company Support & Service
• Match to Events & Seasons
http://vols.pt/Calculator
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VolunteerSpot.com@VolunteerSpot #FUNdraising
Choosing Products
• Who is Selling?
• Who is Buying?
• Calculate Profits
• Company Support & Service
• Match to Events & Seasons
http://vols.pt/Calculator
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Socialize your Sale
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VolunteerSpot.com@VolunteerSpot #FUNdraising
Build your Community
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VolunteerSpot.com@VolunteerSpot #FUNdraising
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Social Media Strengthens your group
It’s like having a conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action, our community will be engaged.
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Social Media Strengthens your group
TrustListen
Share
Connect
Inspire
Action
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Social Media Strengthens your group
TrustListen
Share
Connect
Inspire Action
$$$
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Build your Community
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and
community partners
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Build your Community
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
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What to Post?
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities
3. Fundraising & Membership Links & Status updates (#,%)
4. Call for Volunteers
5. Interesting articles community happenings
6. Questions/polls on related topics
7. Thanks to corporate sponsors
8. Appreciation to volunteers & participants
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What to post?
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Fundraisers Online
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Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
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VolunteerSpot.com@VolunteerSpot #FUNdraising
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
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Real-World Fundraisers
Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate
MORE TURNOUT = MORE PROFIT
“Like” us on facebook and
get a bonus raffle ticket!
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Create a Social Media Plan
Identify…
• Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
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Create a Social Media Plan
Include…
•Onsite & Online tie-ins
•Social incentives
•Fun polls & ‘ticklers’
•Members, bloggers, community/corp. partners
•Check-ins
•Photo sharing
•Options to donate
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Social Media Plan
When Where What
1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before
• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
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Social Media Plan
When Where What
2 – 3 days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com• Social ambassador badges
“I for Cause, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
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Pre-event Buzz
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Day-of Buzz
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Recognize Volunteers & Participants
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Thank Sponsors
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A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
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• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Pinterest for Fundraisers
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
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Get Help!
Like the ideas, but don’t have time?
Create a position for a volunteer leader: Social Communications Coordinator
& a TEAM of Online Ambassadors
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Thank you for joining!
Join us!
Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot
https://www.yumraising.com http://www.glscrip.com/
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VolunteerSpot for Fundraisers FREE!
GET STARTED TODAY!
VolunteerSpot.com
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Join us! Pinterest.com/VolunteerSpot