boosting online sales in a slower economy presentation
TRANSCRIPT
Boosting Online SalesIn A Slower Economy
Presented by Will Swayne,Managing Director,www.Marketing-Results.com.au
“There’s a recession on, but I’m refusing to participate…”
In A Recent Survey Of 324 Australian Business Owners...
77% said their website
is moderately or critically
important NOW
98% said their website will be
moderately or critically
important TWO YEARS from
now.
You know online marketing is critical, but how are your results?
98% say their website is only
moderately or minimally effective.
• 82% don’t track ANY KPIs for their
website
• 83% are appalled by their LOW
TRAFFIC volumes
• 56% have NO search engine
rankings
How You Can Boost Your Online Sales By 2 To 21 Times Using Three Core Strategies…
• Pay Per Click Marketing (Google Adwords)
• Search Engine Optimisation (Free Website Traffic)
• Conversion Optimisation
The Results:
Doubled Traffic
Tripled Conversions
Reduced Average Cost Per Enquiry By 25%
Generated Leads Of 50% Higher Quality
Step #1: Add KEYWORDS(Thousands, Not Dozens)
Use Google Keyword Tool (FREE)OR HexaTrack.com.au, WordTracker (PAID)
Top 5 Link Building Strategies
Reciprocal Links
Get links from customers, suppliers, partners
List in MAJOR directories (e.g. www.dmoz.org,
www.botw.com)
Publish online Press Releases (www.prweb.com)
Article Marketing (www.UniqueArticleWizard.com.au)
It’s All About Results.
“We doubled monthly lead flow via our website and generated triple the leads from Google for 60% less marketing spend.”
Paul StrahlNational E-Business ManagerFuji Xerox Australia
It’s All About Results.
“We have clients lined up for everything we can find”
Colin FergusonInvestment House
What Are Your Next Best Steps?
1. Do nothing
2. Do it yourself
3. Do it in-house
4. Get professional help