•  87%  of  internet  traffic  will  be  video  by  2018.  

           

B2B  

The  Changing  Landscape  of  AdverBsing    

•  Old  world:  –  Selling  model  –  People  don’t  want  to  be  sold  to  or  condescended  to.    –  “You’re  not  good  enough”  

•  New  World  (INFOGRAPHIC  TYPE  THING?)  –  ContribuBng  model  –  People  like  to  discover,  be  celebrated,  mirrored.  –  Law  of  aZracBon  

•  TV  being  replaced  by:  – USE  ICONS  Youtube,  ne]lix  and  hulu,  Vimeo,  HBO  Go,  Roku,  Apple  TV  

-Stanford University

Branded  Content  

Dos Equis The Most Interesting Man in the world

NIKE – Make it Count By: Casey Neistat

Telly award winning Tea Drops brand video

Develop your Content Strategy for Long-lasting Results

No  Budget?      

Lowe’s Fix it in 6 Case Study

How  to  find  a  good  producBon  company  

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