The BOOT CAMP

The Marcus Graham Project!•  The Marcus Graham Project is a 501 ( c ) 3 non-profit organization and national network

of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry.

•  Our mission is to identify, expose, mentor and train ethnically diverse men between the ages of 16 and 34 in all aspects of the media industry, including advertising, entertainment and marketing.

•  The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry.

•  Received national and local media attention in Advertising Age, Black Enterprise, Ebony Magazine, Rolling Out Magazine, NBC

•  Founded in 2007 / Incorporated 2009

•  HQ in Dallas, TX with over 300 members nationally

Boot Camp 2009 Through the sacrifice of our participants, supporting agencies, and clients, MGP’s core program, the iCR8 boot camp, was launched with modest budget; pilot program gains attention in Ad Age immediately following completion

* 75% of job seekers secured full time or contract positions immediately after program

Boot Camp 2010 The second annual boot camp grew to 11 participants, attracted the attention of AT&T as a key client / sponsor, local and national media attention and 50% of intended budget

* 100% of job seekers secured opportunities immediately after the end of the program working with agencies such as Wieden + Kennedy, RAPP, and The Richards Group.

Boot Camp 2011 “The third time is the charm!” In its third year, the boot camp will: •  Secure 100% of its resources for the program •  Continue to deploy 100 % of its job-seeking participants

into opportunities immediately after the program •  Increase attention on the need for diversity

in the ad/marketing industry

The BOOT CAMP The iCR8 boot camp provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidify careers within the industry. •  Ten (10) week long summer internship program

•  12 - 15 team members selected for an exclusive opportunity

•  Team provides pro-bono consulting services, developing a marketing campaign for pre-selected non-profit organizations or social causes.

•  Through partnership with corporate sponsors the team will also have the opportunity to work on actual client projects, providing experience across multiple segments and categories

The Team •  The selected boot camp team will consist of the following: –  Brand Management (2) –  Media Strategy (1) –  Account Planning (2) –  Public Relations (1) –  Project Management (1) –  Broadcast Production (2) –  Digital/Interactive Design (2) –  Copy Writing (2) –  Art Direction (2)

Timeline •  September 6, 2010 - Boot Camp Applications available online

•  December 31, 2010 Applications must be postmarked and mailed

•  January 2011 Applications are reviewed by Boot Camp Steering Committee & Semi Finalists chosen

•  February 2011 Boot Camp semifinalist interviews conducted nationally by MGP partner agencies, alumni and MGP staff members

•  March 2011 Boot Camp finalists announced (at SxSwi)

•  May 2011 Travel and housing packages are sent to Boot Camp team members

•  June 6 2011 MGP Boot Camp 2010 begins

•  June 10 2011 Boot Camp Kick Off Event

•  August 12 2011 Boot Camp Culminating Event

•  August 14 2011 Boot Camp Graduation Brunch

The Curriculum The boot camp follows a rigorous curriculum and syllabus including research, blog postings, lectures, company tours, interactive work sessions and readings.

Boot Camper Scholarship Tools • Laptop Bag/Backpack • Field Camera • Notepad(s) • Writing Utensils / Art Supplies

Lab • Text books Laptops (Hardware & Software) • Instructor Travel & Lodging • Research / Data Access

Essentials • Meals / Lodging Entertainment • Transportation / Travel • T-shirt / Apparel

Graduation • GO Fund Voucher • MGP Limited Edition iPad (pictured above)

• Exit Scholarship

Client Assignments Boot Camp Team forms Agency (Week 0) Team will form themselves as an agency, with all the departmental function of real-world agencies and will work in conjunction with your agency of record.

Client Orientation ( Weeks 1 – 2) Introduce client business to their new agency, sharing information on operations, products and services, competitive landscape, and your marketing challenges and objectives for the program.

Market Research (Weeks 2 - 3) Pre-campaign research will determine the existing level of awareness, interest and consideration for client products or services within the target market.

Campaign Development & Pitch (Weeks 4 – 5) Team will develop marketing strategies and tactics for achieving your objectives based on their research findings and unique knowledge of culture. Team pitches their campaign concepts to client for approval to execute.

Campaign Execution (Weeks 5 – 8 ) Team members execute integrated marketing campaigns allocating budget across traditional and non-traditional media.

Final Report & Presentation ( Weeks 9 – 10) Final team presentations cover the specific results achieved, campaign analysis and research findings including insights and future recommendations.

Website / Online •  Team / Agency Micro site powered by Sponsor

–  Media Gallery –  Blog Postings –  YouTube Page –  Twitter / Facebook

“Man Behind The Brand” "Web Series

• Hosted on co-branded YouTube page

• Promoted via social media (Twitter, Facebook)

• Shared with industry & related blogs (PR)

• Organic Brand integration opportunities

Events •  The League of Extraordinary Gentlemen Supply Drive •  Boot Camp Launch Event •  The Lemonade Stand (weekly/8x) •  Culminating Event

Total Events: 11 Total Offline Reach: 300 - 500 ppl Total Online Reach: 10k Audience: 25 – 54 / HHI $50k +

Partnership Opportunities Core •  Boot Camper Scholarship •  Client Assignment

Online •  Web Site •  Web Series

Offline •  Events

The Ask – Title Sponsorship Title Sponsorship •  Client Assignment ($22,500 per assignment) •  Boot Camper Scholarship ($195,000) •  Event Sponsorship ($35,000) •  Web Sponsor/Web Series ($25,000 + Site Development)

TOTAL: $277,500

In exchange for sponsorship, your brand will receive: •  Web Banner Placement on Co-branded Microsite and MarcusGrahamProject.org

•  Official Title Sponsor Logo Placement on all printed and online materials

•  Official Title Sponsor Mention on all relevant press release

•  Category / Sponsorship Exclusivity

•  VIP Admission for 20 at all Boot camp related events

•  Tax Deductible Donation

•  Signage at all events

•  Brand Integration in Man Behind The Brand (MBTB) Web Series

•  Post & Pre- Rioll Ads featured during MBTB

•  Product/Brand Activation at all events

The Ask – Boot Camper Boot Camper Scholarship ($195,000) •  Full Sponsorship of one participant ($13,000) •  Can also be a la carte, in-kind donations for items needed for each student:

–  Tools ($300)

–  Essentials ($3200)

–  Lab ($6500)

–  Graduation ($3000)

In exchange for sponsorship, your brand will receive: -  Web Placement on Co-branded Microsite and

MarcusGrahamProject.org

-  Official Boot Camper Sponsor Logo Placement on all printed

and online materials

-  Official Boot Camper Sponsor Mention on all relevant press release

-  Category Exclusivity

-  VIP Admission for 5 at all Boot camp related events

-  Tax Deductible Donation

The Ask - Event Event Sponsorship - $35,000 Sponsorship category can be chosen in total or a la carte •  The League of Extraordinary Gentlemen Supply Drive - $5000 •  Boot Camp Launch Event - $5000 •  The Lemonade Stand - $10,000 •  Culminating Event - $15,000

In exchange for sponsorship, your brand will receive: •  Signage at all events •  Product/Brand Activation at events •  Official Boot Camper Sponsor Logo Placement on all printed and online event materials

The Ask – Man Behind The Brand Man Behind The Brand Sponsorship - $25,000 In exchange for sponsorship, your brand will receive: •  Product Integration •  Pre-roll •  Post-roll •  Cube Ad •  Tax Deductible Donation

•  Official Boot Camper Sponsor mention on all online promotional materials

The Results •  Relationship Building/Networking •  Job/Internship Placement •  Portfolio Development •  A more in depth understanding of agency life •  Development of diverse talent pipeline •  Significant investment in the future of over

a dozen young professionals