BOOTSTRAPPING

Bootstrapping: What Is It?General Methodology1. Define set of yielding products,

these will generally be coupon-bearing bonds

2. Derive discount factors for all terms, these are the internal rates of return of the bonds

3. 'Bootstrap' the zero-coupon curve step-by-step

Bootstrapping: What Is It? Bootstrap: To leverage yourself to

success from a small beginning

Benefits: High Level

Money Time Control

Benefits: The Nitty Gritty Cheap! Trial and error Agility and speed of implementation Maintain control of business Higher valuation if CF-positive

Hazards

Even if it’s free, it’s not free Reliant on others/web connectivity Switching costs Counterparty risk (go under,

acquisition) Outstrip features

Tool Categories

Financial Collaboration/Presentation Communication/Email Project Management Design Markets & Merchandising CRM Web Analytics Feedback Open Source

Saasu Pulse Zoho Invoice LiteAccounting Billing Boss

Financial

Online business software

Professional invoicing, bank statements, inventory and payroll

Freemium model

LucidChart Google Docs Campfire scriblink OpenOffice PrimoPDF Dropbox Prezi

Collaboration/Presentation

MailChimp GoToMeeting FreeConferenceCall Google Voice Yammer Gmail Skype

Communication/Email

Email marketing provider

Multiple pricing plans from pay-as-you-go to subscription-based

5pm Teamwork PM ProjectOffice

Project Management

99 Designs Logoworks Logomaker CrowdSpring Inkscape GIMP Invent-A-Part eMachineShop CafePress Pad2Pad

Design

Crowdsource graphic design

Community of 100,000 designers around the world

You create the project with price and designers compete for your business

shopify Etsy Amazon eBay Google Checkout PayPal

Markets & Merchandising

Free CRM Salesforce Insidesales Zoho

CRM

Automate, track and manage your CRM efforts

Freemium model

Piwik Google Yahoo! Crazy Egg Firestats

Web Analytics

Open Source web analytics

Own your web analytics data

Provides real-time analytics and a community of more than 50,0000 users

SurveyMonkey Qualtrics SurveyGizmo Zoomerang SurveyPirate

Feedback

Key Takeaway

Nothing is free! Understand costs and benefits Be strategic Opportunity costs

Appendix: Financial

Saasu (saasu.com): Free, $$invoicing, bank feeds, statements, inventory, payroll, POS and light CRM

Pulse (pulseapp.com): Free, $manage cash flow online to evaluate income and expenses

Zoho Invoice (zoho.com/invoice): Free, $create, send and manage your invoices online

LiteAccounting (liteaccounting.com): Free, $online application for invoicing and receiving payments

Billing Boss (billingboss.com): Freecreate, send and track invoices online

Appendix: Collaboration/Presentation LucidChart (lucidchart.com): Free, $

collaborative online diagramming, wireframing, prototyping application

Google Docs (docs.google.com): Freeonline documents, spreadsheets, presentations, etc.

Campfire (campfirenow.com): $share text, files and code in real time; save transcripts of work

Scriblink (scriblink.com): Freeonline, real-time whiteboard that users can share

OpenOffice (openoffice.org): Freeopen-source office software suite for word processing, spreadsheets, presentations, etc.

Appendix: Collaboration/Presentation (cont’d) PrimoPDF (primopdf.com): Free, $

doc-to-PDF and PDF-to-doc conversion; one-click, drag-and-drop PDF creation

Dropbox (dropbox.com): Free, $syncs your files online and across your computers

Prezi (prezi.com): Free, $Create presentations live and on the web

Appendix: Communication/Email MailChimp (mailchimp.com): Free, $

design, distribute & track results of customized email newsletters GoToMeeting (gotomeeting.com): Free, $$$

online meetings, training & webinars Free Conference Call (

freeconferencecall.com): Freefree conference calls 24/7 without making a reservation

Google Voice (google.com/voice): Freeone number for all your phones, online voicemail & cheap calling

Yammer (yammer.com): Free, $$connect with your coworkers on a private social network for your company

Appendix: Communication/Email (cont’d) Gmail (gmail.com): Free, $

free Gmail and low-cost Gmail for business with 25 GB of storage per user

Skype (skype.com): Free, $Skype-to-Skype video and audio calls; inexpensive calls to landlines

Appendix: Project Management 5pm (5pmweb.com): $

web based project management tool Teamwork PM (teamworkpm.net): $

online teamwork & project management application ProjectOffice (projectoffice.net): Free,

$online project management tool to manage tasks, time, issues, wikis, etc.

Appendix: Design

99 Designs (99designs.com): $$$crowdsourced graphic design; host a “design contest” and pick the winner

Logoworks (logoworks.com): $$$$Multiple designers work on your project, giving you more variety of choices

Logomaker (logomaker.com): $$$design your own logo with custom-built design tool

CrowdSpring (crowdSPRING.com): $$$name your price and choose from dozens custom designs

Inkscape (inkscape.org): Freeopen source vector graphics editor

Appendix: Design (cont’d)

GIMP (gimp.org): FreeGNU image manipulation program

Invent-A-Part (inventapart.com): $$$$rapid prototyping to turn your design into a 3D object

eMachineShop (emachineshop.com): $$$$use free CAD software to design custom parts to be machined

CafePress (cafepress.com): $custom t-shirts, hats, bags, stickers, buttons, mugs, etc.

Pad2Pad (pad2pad.com): $$$$custom printed circuit board design and manufacture

Appendix: Markets & Merchandising Shopify (shopify.com): $$

everything you need to open your online store Etsy (etsy.com): Free

connects buyers and sellers in more than 150 countries Amazon (amazon.com): Free, $$

the world’s largest etailer eBay (ebay.com): Free

the largest online marketplace with 94 million active users Google Checkout (checkout.google.com

): Freeeasy to use ecommerce solution

Appendix: Markets & Merchandising (cont’d) PayPal (paypal.com): Free, $$

online payment service catering to 190 markets and 24 currencies

Appendix: CRM

Free CRM (freecrm.com) : Freeautomate, track and manage your customers

Salesforce (salesforce.com): $$the best known saas crm solution

InsideSales.com (insidesales.com): ???1 on demand software for lead management and sales organizations

Zoho (zoho.com/crm): Free, $salesforce automation that integrates with all aspects of your business

1They made it very difficult to get their pricing information, indicating to us that they may be priced high

Appendix: Web Analytics

Piwik (piwik.org): Freeopen source, real time web analytics alternative to Google Analytics

Google (google.com/analytics): Freeinsights into your website traffic and marketing effectiveness

Yahoo! (web.analytics.yahoo.com): Freeanalytics combined with demographics and category interests of visitors

Crazy Egg (crazyegg.com): $track web traffic with heatmaps, confetti, overlays, etc.

Firestats (firestats.cc): Free, $$web statistics system

Appendix: Feedback

SurveyMonkey (surveymonkey.com): Free, $provider of web-based survey solutions

Qualtrics (qualtrics.com): Free for BYU, $$$$enterprise feedback management and survey software solutions

SurveyGizmo (surveygizmo.com): Free, $online survey software tool

Zoomerang (zoomerang.com): Free, $online survey software

SurveyPirate (surveypirate.com): Freefree survey software