bop 1 · 2020. 12. 22. · e7%8f %adbop.pdf?t=1479271848 03001
TRANSCRIPT
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BOP
1
A
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1. BOP
2.
3.
4.
2
-
1. BOP
3
-
BOP
Base Of the Pyramid
40
1.75
14
20,000
3,000
72%
BOP
4
-
BOPBOP
( )
5
-
BOP
6
BOP
30
BOP
BOP
-
2.
7
-
40
→1 4,0008
-
BOP
1963
→
9
-
1963
→
10
-
47,000
1963
11
-
BOP1963
…
12
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1978
…
3 1 32,800 →17,00
→
13
-
4
1984 100
→
30
( )
14
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①②③④⑤
15
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3.
16
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●●●●●
NutriDelight (P&G)
17
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①
②
③
④
18
-
●
● 10 15●
19
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①②③④⑤NGO
20
BOP
-
4.
21
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BOP
●
●
22
●
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23
P&G
NPO NGO
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❏ https://www.yakult.co.jp/❏ http://hokuga.hgu.jp/dspace/bitstream/123456789/582/1/KAIHATSU-84-
5.pdf
❏ http://www.iti.or.jp/report_06.pdf❏ http://www.sugawaraonline.com/paper/Origin_of_BOPbusiness.pdf❏ http://www2.econ.tohoku.ac.jp/~takaura/14kibe.pdf❏ http://hokuga.hgu.jp/dspace/bitstream/123456789/322/1/KEIEI-7-2-4.pdf❏ http://www.iti.or.jp/kikan80/80nagasaka.pdf
24
https://www.yakult.co.jp/http://hokuga.hgu.jp/dspace/bitstream/123456789/582/1/KAIHATSU-84-5.pdfhttp://www.iti.or.jp/report_06.pdfhttp://www.sugawaraonline.com/paper/Origin_of_BOPbusiness.pdfhttp://www2.econ.tohoku.ac.jp/~takaura/14kibe.pdfhttp://hokuga.hgu.jp/dspace/bitstream/123456789/322/1/KEIEI-7-2-4.pdfhttp://www.iti.or.jp/kikan80/80nagasaka.pdf
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❏ https://dspace.jaist.ac.jp/dspace/bitstream/10119/11755/1/kouen28_449.pdf
❏ https://osu.repo.nii.ac.jp/?action=pages_view_main&active_action=repository_view_main_item_detail&item_id=301&item_no=1&page_id=13&block_id
=21
❏ https://www.meti.go.jp/report/downloadfiles/g100203a02j.pdf❏ https://iush.jp/uploads/files/20151014151443.pdf❏ https://core.ac.uk/download/pdf/145779457.pdf
25
https://dspace.jaist.ac.jp/dspace/bitstream/10119/11755/1/kouen28_449.pdfhttps://osu.repo.nii.ac.jp/?action=pages_view_main&active_action=repository_view_main_item_detail&item_id=301&item_no=1&page_id=13&block_id=21https://www.meti.go.jp/report/downloadfiles/g100203a02j.pdfhttps://iush.jp/uploads/files/20151014151443.pdfhttps://core.ac.uk/download/pdf/145779457.pdf
-
❏ https://doshishaotahara.jimdo.com/app/download/5681205215/3%E7%8F%ADBOP.pdf?t=1479271848
❏ http://koara.lib.keio.ac.jp/xoonips/modules/xoonips/download.php/KO40003001-00002014-3005.pdf?file_id=103551
26
https://doshishaotahara.jimdo.com/app/download/5681205215/3%E7%8F%ADBOP.pdf?t=1479271848http://koara.lib.keio.ac.jp/xoonips/modules/xoonips/download.php/KO40003001-00002014-3005.pdf?file_id=103551