bop sales deck 2014
DESCRIPTION
Birds of Prey 2014 - Beaver Creek COTRANSCRIPT
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World Cup Race Week December 5 – 7, 2014
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Long considered one of the world’s top
destination resorts, Beaver Creek, Vail’s sister resort, is host to the only
men’s World Cup ski race in the
United States. The Birds of Prey
course has long been deemed one of the
most challenging on the circuit .
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3 days of competition and
surrounding festivities bring the
Vail Valley to life as fans from
around the world descend on Beaver Creek
for this annual event..
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Top tier brands successfully showcase products and
services to this worldwide audience of ski racing
and outdoor lifestyle enthusiasts. We look
forward to helping your brand connect with this audience.
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“The Birds of Prey World Cup is an amazing place to showcase our brand. The festival atmosphere is contagious and the crowds,
enthusiastic. We wouldn’t miss this outdoor celebration.”
-Todd Kennedy, KORBEL California Champagne
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BY THE NUMBERS Spectators over 3 days: 22,000
Average Household Income: $175,000
Median Age: 35
Nations Represented: 19
International TV Viewers: 193 Million
1 Hour live coverage on NBC
2 Hours live coverage on NBC Sports Network
3 Hours of re-broadcasts on NBC Sports Network
Only men’s World Cup event in the United States
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OUR AUDIENCE
Occupation:
Marketing Executives
Sales, Finance, Retail & Banking Executives
Ski & Snowboard Professionals
Retired or Self Employed
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SCH
EDU
LE
Friday, December 5 Men’s Downhill
11am
Saturday, December 6 Men’s Super G
10:45am
Sunday, December 7 Men’s Giant Slalom 9:45am & 12:45pm
Birds of Prey World Cup 2014
Thursday, December 4 Welcome Party
7pm
Saturday, December 6 Public Bib Presentation & Party
6:30pm
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TELEVISION COVERAGE
NBC – 1 hour Live Broadcast NBC Sports Network –
2 hours Live Broadcast NBC Sports Network –
3 hours Re-Broadcast Eurosport –
Live Broadcasts to 59 European Countries
Domestic Television Viewers –
5.8 million
International TV Viewers – 187 million
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THE
STA
RS
Ted Ligety, USA World Cup Champion & Olympic Gold Medalist Media Powerhouse
Bode Miller, USA Most successful American ski racer in history Media Driver
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BRAND ACTIVATION
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BRAND ACTIVATION
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VIP EXPERIENCE
The exclusive VIP hospitality area at Birds of Prey offers an
unparalleled race experience for 3,500 fans over three days.
The VIP tent offers live-streaming , a gourmet buffet and
complimentary beverage service.
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VIP EXPERIENCE
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COMPETITION INVENTORY (In TV View)
On-course Banners
Start House Placards
A-Net (Safety Fencing Along Course)
Stadium Branding (Bleachers)
Finish Corral Banners
Platinum Circle (Top 8” of Finish Corral)
Branded Inflatables
All sponsor packages are custom tailored to meet the
specific needs and budgets of partners.
SPONSOR BRANDING
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NON-COMPETITION INVENTORY (Out of TV View)
Sponsor Village (10’x10’ branded expo tents)
Advertising on Race Shuttles (busses)
Branding/Exposure in Private VIP Hospitality Tent & VIP Area
Non-Competition Banners (Pedestrian walkways, backside of media fencing, backside of stadium, concessions area.)
All sponsor packages are custom tailored to meet
the specific needs and budgets of partners.
SPONSOR BRANDING
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For a customized marketing and/or hospitality proposal, please contact:
Dave Dressman
Sponsorship Director Vail Valley Foundation
619.764.0940 [email protected]