boris lentini: bringing product innovation in complex environments
TRANSCRIPT
![Page 1: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/1.jpg)
1 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Modern PowerPoint Presentation
PRESENTED BY -Boris LentiniBRINGING PRODUCT INNOVATION IN COMPLEX ENVIRONMENTS
![Page 2: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/2.jpg)
2 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Release Day Horror
![Page 3: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/3.jpg)
3 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Great Intentions
☹
☺
plan arrive &navigate
browse &select
purchase aftersales
![Page 4: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/4.jpg)
4 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
THE KANO MODELProduct 1-0-1
![Page 5: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/5.jpg)
5 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Noriaki Kano ( 狩野紀昭 Kanō Noriaki, pronounced [kanoː noɽiaki]) is an educator, lecturer, writer and consultant in the field of quality management. He is the developer of a customer satisfaction model (now known as the Kano model) whose simple ranking scheme distinguishes between essential and differentiating attributes related to concepts of customer quality.
PROFESSOR EMERITUS, TOKYO UNIVERSITY OF SCIENCE
Noriaki Kano
The father of modern product management
![Page 6: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/6.jpg)
6 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
SATISFIERS DELIGHTERSMUST BE
Delight users if implemented. Do not
generate dissatisfaction if not implemented.
The better implemented the higher the
satisfaction
The absence of these features generates
dissatisfaction
Feature Ranking
![Page 7: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/7.jpg)
7 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Fully ImplementedNot Implemented
Delight
Frustration
MUST BE
![Page 8: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/8.jpg)
8 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Fully ImplementedNot Implemented
Delight
Frustration
MUST BE
SATISFIERS
![Page 9: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/9.jpg)
9 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Fully ImplementedNot Implemented
Delight
Frustration
MUST BE
SATISFIERS
DELIG
HTER
S
![Page 10: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/10.jpg)
10 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
FLOW MEANINGPLEASURE
The user identifies his moral and ethical values with the purpose of the
product
The ease and speed of going through a process
The pleasure of purchasing an object
(www.significantobjects.com)
What brings delight
![Page 11: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/11.jpg)
11 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
The Volkswagen Caravelle, when it entered, the US market conquered the hearts of the mini-van customers.
Because it had 2 sliding doors.
Asking the customeris not enough
![Page 12: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/12.jpg)
12 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
BUILDING INNOVATIONBuilding is not enough
![Page 13: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/13.jpg)
13 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
BUILD LAUNCHFUND
Throw it at the world and measure the results
Build the feature as fast as you can
Create a business case to raise budget for the
feature
The rush for delivery
![Page 14: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/14.jpg)
14 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Fully ImplementedNot Implemented
Delight
Frustration
MUST BE
SATISFIERS
DELIG
HTER
S
DISSATISFIERS
![Page 15: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/15.jpg)
15 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Behave like a scientist
BuildBuild the absolute
minimum
Test and Validate
HypothesesSpend most of the
time to test, tune and validate the
hypotheses before delivering the feature
Design Experiment
The experiment should be fit to verify the
hypotheses
Hypothesize & Seed
Craft hypotheses and get initial funding to
build and test
Conduct Experiment
On an audience of real users
![Page 16: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/16.jpg)
16 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Paradigm shift
Building
Testing
Focus on business value
Building
Testing
Focus on building and delivery
![Page 17: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/17.jpg)
17 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
Boris Lentini is a leading-edge professional with 5+ years of leadership experience in creating and developing multichannel commerce experiences in the B2B2C, Tier One Retail and MLM industry. Boris started his career at Amway where he grew from a Business System Analyst to a Product Owner/Tech Lead. Among other achievements, he pioneered the implementation of mobile commerce in his region with results which are still yielding today. Currently, Boris works as eCommerce Product Manager at Grid Dynamics, a Silicon Valley company leader in omnichannel retail commerce solutions. He helps Tier One Retail companies like Macy's, Bloomingdales and Toys'R'Us in creating and delivering performant eCommerce experiences. Boris holds a Master Degree cum laudae in Management Engineering from the University of Calabria, Italy.
E-Commerce Product Manager
Boris Lentini
About Me
![Page 18: Boris Lentini: Bringing product innovation in complex environments](https://reader036.vdocument.in/reader036/viewer/2022062311/5871fbed1a28ab5c348b79d9/html5/thumbnails/18.jpg)
18 PAGENovember 8-9. 2016Radisson Park Inn, Krakow
THANK YOU!
EMAIL: [email protected]
NAMEPOSTION
COMPANY
Frequently, your initial font choice is taken out of your hands;
companies often specify a typeface.
TWITTER HANDEL
LINKED IN PROFILE LINK