born. intro new normal & futures design 2016

BORNFUTURISING ORGANISATIONS

AT THE EDGE OF NOW

H.I.T

8.12.2016

THE ELECTRIC LIGHT DID NOT COME FROM CONTINUOS IMPROVEMENT OF CANDLES

DARING OUTSOURCED.

BORNFUTURISING

ORGANISATIONSAT THE EDGE OF NOW

BORN IS A STRATEGIC FUTURES

R&D CONSULTANCY.

WE ARE FUTURE MAKERS.

BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS

TO BECOME FUTURES-READY

HYPER-ADAPTIVE AND VALUE-SENSITIVE

IN A RADICAL NOW & FUTURE

RESEARCHING & DEVELOPING

DESIRED FUTURES


AT THE EDGE OF NOW

WE LIVE IN A

VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

TRUST IS BROKEN


AT THE EDGE OF NOW

VUCA WORLD

Volatile Uncertain Complex Ambiguous


AT THE EDGE OF NOW

Get ready to be fast & future-adaptive Circles of change are shorter than ever – demanding a radical change in organizational readiness

*Developed by Bob Johansen, IFTF

Lucid purpose addresses volatility

Exploring futures addresses uncertainty

System clarity addresses Complexity

Flow & Flexibility addresses Ambiguity

The currency of the new economy is TRUST

LOVE

Brands are gods

TRUST

Be good, or be gone.


AT THE EDGE OF NOW

CREATIVE

DESTRUCTIONJoseph Schumpeter

THE CONTRADICTION BETWEEN ASPIRING FOR FUTURE IMPROVEMENT WHILE MAINTAINING PRESENT STABILITY

ARE YOU READY TO DESTROY OLD WORLD REALITIES FOR A BETTER FUTURE?

WELL, IT’S INEVITABLE.


AT THE EDGE OF NOW

NONCONFORMIST

EXPERIMENTAL

CONFORMIST

EXPERIENCES

FROM DREAMABLE REALITIES

TO REALISABLE DREAMS


AT THE EDGE OF NOW

SUGAR COATING

‘BRANDALISM’


AT THE EDGE OF NOW

MANUFACTURED NORMALCY

We live in a continuous state of “Manufactured normalcy”

You need to break through by design“manufactured normalcy” field

that hides that the future is now


AT THE EDGE OF NOW

CONCEPTUAL VALIUM


AT THE EDGE OF NOW

Design traditionally uses comfortable branded metaphors

for innovation.

A kind of social hypnosis.

Like a mask over subjective experiences

of the strange and unusual.

Keeping us in a “Golden cage”

of the known and familiar.

JAMMING THE

NORMALITY FIELD

So how do we interrupt this state hypnosis?

Design for the New Normal shouldcut through “Orthodox narratives” by creating experience that offers

a “digestible strange now”


AT THE EDGE OF NOW

THE BIGGEST MARKET IN THE WORLD IS THE MARKET OF BELIEF

CLUETRAIN MANIFESTO


AT THE EDGE OF NOW

Speculative design: story around object.

Design fiction: objects around story


AT THE EDGE OF NOW

economics

aesthetics

technology

politics

ethics

history

sensorial

borders

societal

SPECULATIVE DESIGN IS A COUNTER-NORMATIVE DESIGN

Reframe or remove constraints to imagine the new & alternative

and challenge the “sameness”

Operate freely from imposed

constraints of the market:

CRITICAL & SPECULATIVE LONDON SCHOOL OF COMMUNICATION


AT THE EDGE OF NOW

KNOWNKNOWNS

KNOWNUNKNOWNS

UNKNOWNUNKNOWNS

Required approach

Relevant mindet

ACTION PLANS/KPI’S & EXECUTIONS

EXPERIMENTAL FUTURES

EXPERIENCES & PROVOCATIONS

REALISTIC HUMAN-CENTERED

RESEARCHING & SOLVING

CHECKLIST THINKING

FORESIGHT THINKING

DESIGN THINKING

3 SITUATIONAL CONTEXTS


AT THE EDGE OF NOW

• A way of exploring alternative approaches towards desired futures

• A way of raising questions, provocations, innovating

• A way of exploring new kinds of social, cultural, organizational, and human

interactions

SPECULATIVE & DESIGN FICTION

BETWEEN SENSE-MAKING AND STRANGE-MAKING

BORNFUTURISING


BOT Birds of Tomorrow

The Scifutures agency explores futures by creates Scifi futures

prototypes and narrative for organizations

Intel "Mind-Off"

ITS ALL ABOUT THE

SUSPENSION OF

DISBELIEF

BORNFUTURISING


Takami Nakamoto and Noemi Schipfer NONOTAK Studio

CONSENSUS REALITY

FUTURISING

THE RADICAL NOW

CONFORMIST CONTEXTS

THE ALTERNATIVE NOW

MYRIAD OF FUTURES

MYRIAD OF FUTURES


AT THE EDGE OF NOW

EXPLORING FUTURES TRAJECTORIES

CONCRETE EXPERIENCE

ACTIVE EXPERIMENTATION

REFLECTIVEFUTURE-TO PRESENT

OBSERVATION

‘FERAL’ SCENARIOS, ARTIFACTS, AND FICTIONS

SANE - INSANE CYCLE

BORNFUTURISING


Visual,, Sensorial ,

tactile prototyping

DETECTING TENDENCIES,

VECTORS, HORIZONS

EXPLORING NARRATIVES & PHENOMENAS

PLOTTING, COMPOSING &

SHAPING

RENDERING RELEVANT

SECENARIOS

NEW WORLD FORMATION

EXISTING ECOSYSTEM RESEARCH

Cinema& Documentary

ANALYSE FANTASIZE CONCRETIZE1

2 4EXPERIEMNT REALISE

3 5

FREAK OUT ‘ALICE IN

WONDERLAND’

PROJECT FORENSICS

‘CSI’

SANITY NOW FUTURE’

DOCOMNETARY

DIVERGENCE EMERGENCE CONVERGENCE

Science fiction

Sciences & Extreme

technology

Artifacts & Materials

Fringe artists

& cultures

Relevant ecosystems

dynamics

Patternicity & com[position

FUTURE PRE-PRODUCTION

ROUGH CUTS


AT THE EDGE OF NOW

We are responsible for the future we are designing towards. Making decisions for the human collateral.

DESIGN IS ALL ABOUT RESPONSIBILITY


AT THE EDGE OF NOW

“Sometimes I’ve believed as many as six impossible things before breakfast.”Lewis Carroll TNX!


AT THE EDGE OF NOW

[email protected]

mailto:[email protected]

mailto:[email protected]

born. intro new normal & futures design 2016

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