bostinno advertising
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BostInnovationThe view from inside Boston
Media has changed…
Traditional media is dead, and newspapers are no longer how people consume news.
18.9 million
Decline in daily circulation of
print newspapers from 1990 to
2010.
Media has changed… Yet consumption is up, and people are now spending more time with their news than ever before.
2010The first year in
history that more people
consumed news online thanon paper 13
min.Average min. per day spent
reading news in 2010, up from 10 min./day
BostInno is the future of news…
Driven by a fast, edgy and opinionated editorial team, combined with contributions from Boston’s top thought leaders across industries, BostInno provides you the view from inside Boston’s most important issues.
…robust hub of information about what’s new in Boston.”
Voted #1 Startup in Boston $1.3 millionSeed funding closed in June 2011 from top area investorsCEO Chase Garbarino named
“Top Tech Player” of 2011
BostInno is growing… Fast…BostInno is the fastest growing news property in New England with a connected and intelligent audience.BostInno unique visitors in November to surpass 500K.
60 % Male
70 % aged 21-39
Median income$100K - $150K1/11
48K
6/11156K
Our content…
We provide the view from inside Boston for this city's community of innovators.
Tech
nolo
gy
Sta
rtu
ps
Bu
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Ven
ture
Hig
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Ed
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Sp
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Our philosophy on advertising…Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences…
Given that brands are all about voice, meaning, values, and point of view, having the skills of a conversational publisher is critical to success.
It’s not enough to buy engagement ads, have a Facebook page, or man a twitter handle. You also need to add value to the independent web, so you have things to share on those dependent web services and platforms.
- John BattelleOnline Media visionary
Your company needs to join the conversation.
Our advertising opportunities…Streetwise’s Channel product provides companies, brands and organizations a direct opportunity to join the conversation. Clients can publish an unlimited amount of editorial-approved content directly to the BostInno platform.
Packages:•Annual package
•Quarterly package
•Weekly package
Our launch partner channels include…Join the conversation of the city’s top organizations.
The AdClub – MassChallenge - Allen & Gerritsen – NEVCA – Holland-Mark - MITX
In process: The Capital Network
Section & content sponsorship opportunities…
a
bc
d
Content Sections:a. Tech/Biz/
Startupsb. City Newsc. Higher Edd. Sports
Packages:Weekly & Monthly
Newsletter sponsorship opportunities…
Ad Placements
1.Featured banner
2.Featured Footer
3.Featured Link
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2
3
Our newsletter reaches the inboxes of 8,000 connected people, twice every week.
Event sponsorship opportunities…Partner with us on amazing events, featuring participants and audiences comprised of leaders from Boston’s best companies and organizations.
Quarterly Pillar Events:- Insiders Gala: February- Higher Ed Forum: April
- Summer Bash: July- Digital Showcase: October
- Monthly Community Meet Ups
- Multiple Sponsor Events
Annual Sponsorship:- All events, passes, branding, and posts
For custom sponsorships and one-time opportunities, contact us for more info.
Our sponsors and advertisers include…
