boston olympics 2024
TRANSCRIPT
-
Brand Book
-
What does Boston and the Olympics have in common?
-
Pride
-
Strength
-
Tradition
-
Victory
-
unity.
-
Colonists came together to fight a common cause, and
won independence.
-
Althletes from all around the world come together to
represent their countries with honor and walk away victorious.
-
The Olympics is a time to come together.
-
on the logo
Similarly to a team dynamic, each angular trapezoid celebrates dif-ferences, while the culmination of all elements create a solid unit.
The star shape is figurative in order to represent athleticism and joy.
The Logo
-
on unity
Some of the best teams and individuals can attribute their success to their ability to think differently while collaborating and working towards a common goal.
-
on type
Avenir Next lt pro is utilized to convey unity. The body of the type is uniform and consistent, much like a team should be. This typeface is cohesive and modern, thus balancing out the angular lines that are used in the Boston Olympics mark.
Boston 2024Boston 2024Boston 2024
boston 2024boston 2024boston 2024boston 2024boston 2024boston 2024
type-weights small caps
Type
-
on color
Each color reflects the unity of different countries and people coming together for the olympics.
The rich hues speak to the bold history of Boston, while being fresh and inviting to visitors. The olympics should feel inclusive, therefore, the colors reflect this.
cmyk 0,84,95,25
hex bc3f1e
rgb 188,63,30
cmyk 0,67,100,0
hex f47521
rgb 244,117,33
cmyk 3,26,98,0
hex f6bd1d
rgb 246,189,29
cmyk 100,68,0,12
hex 00539b
rgb 0,83,155
cmyk 75,68,67,90
hex 000000
rgb 0,0,0
cmyk 100,20,0,12
hex 0086c4
rgb 0,134,196
Color
-
Program
getting excited
Spectators can unite in excitement as they flip through program booklets for the Olympic games.
-
Ticket
size
The games tickets will be dollar-sized to fit comfortably in spectators wallets.
-
Banners
variations
The spot color on the left banner can be any of the 5 colors found in the star mark.
-
Website
game highlights
Viewers all around the world can see the highlights from all of their favorite events.
-
Poster in Environment
come togehter
Above is a poster to get spectators and Bostonians to get excited about the Olympics.
-
Poster Alternate
past and present
Above is a poster to amplify hype for the Olympics before and during the games.
-
This is Boston.
-
we are the Olympics.
-
Designed by at
Massachusetts College of Art and Design in 2014.