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Page 1: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

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Boston Red Sox

2014

Page 2: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

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! Regional exposure – NESN reaches over 4.8 million homes in 9 DMA’s across New England, which means you can reach multiple markets with one marketing program.

! Creative integration – NESN controls all of

our content and inventory, which provides our partners with unique integration opportunities usually not available at traditional television stations.

! The right teams – NESN’s core products of

Red Sox and Bruins are both iconic franchises with large and loyal followings throughout New England. Your company’s association with these teams will bring further excitement and reach to your message.

New England Sports Network

Page 3: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

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NESN, New England’s most watched sports network, was named the

8th most valuable sports business brand in the world by Forbes Magazine

on Tuesday October 15th, 2013.

1)        Nike  2)        ESPN  3)        Adidas  4)        Sky  Sports  5)        Under  Armour  6)        Reebok  7)        Yes  Network    8)  New  England  Sports  Network  9)  MLBAM  10) MSG  

Ranked 8th by Forbes

Page 4: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

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!   NESN reaches all of New England and provides marketing opportunities for all of our partners who require a regional presence.

!   NESN offers the opportunity to advertise in specific DMA’s within our coverage.

!   NESN offers several ways to buy the Red Sox and Bruins in HD across all of our feeds: !   1. Full Network (entire DMA footprint) !   2. Boston DMA !   3. Hartford, Springfield, Albany DMA’s !   4. Portland, Bangor, Burlington, Presque Isle

DMA’s !   5. Providence DMA

!   NESN partners can advertise in all, one or a combination of these areas, depending on your need.

How to Partner with NESN

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Page 5: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

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NESN Reach

NESN  Subs:  Burlington    203,329  homes  

NESN  Subs:  Albany    55,468    homes  

NESN  Subs:  Springfield    252,950  homes  

NESN  Subs:  HarQord    821,555  homes  

NESN  Subs:  Presque  Isle    22,345  homes  

NESN  Subs:  Bangor  104,325  homes  

Page 6: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

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Red Sox Programming Red Sox coverage starts 60 minutes before the start of the game pitch with First Pitch, from 6p-630p. Host Tom Caron along with baseball Hall of Famers Dennis Eckersley, Jim Rice and Peter Gammons provide the information and insight that every fan craves.

Following the final pitch for 50 minutes, host Tom Caron along with baseball Hall of Famers Dennis Eckersley, Jim Rice and Peter Gammons and new addition Matt Stairs, provide the information and insight that every fan craves.

Page 7: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

Red Sox Programming

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Every Monday during the Red Sox season, Monster Monday gives viewers insight into the upcoming game in a fun and casual format. Hosted by Tom Caron and Jenny Dell, with Special guests and an inside look at the players on the field as they prepare for the game.

Tom Caron hosts highlights and statistics from that nights Red Sox game and often have a member of the Red Sox team on hand to get their take on the game. This hour of coverage also focuses on the upcoming game as well as news from the league.

Page 8: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

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NESN will broadcast the extended Friday night Pre-game show, Friday Night Fenway. Friday Night Fenway will continue to be a half-hour of live original program that will pave the way for the Red Sox Pre-game show on Friday night home games.

Sports fans come in all shapes and sizes and everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players and the players answers.

Red Sox Programming

Page 9: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

Red Sox Programming

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Red Sox games that have been deemed classic because of events happening in the game or someone achieving some kind of record are shown.

Two-hour replay of the previous night's Red Sox game, usually aired at midnight and early afternoon the next day.

Page 10: Boston Red Sox 2014 · everyone knows kids will say the funniest things. Small Talk is built around a 3-4 minute pre recorded segment, with kids asking questions of Red Sox players

Red Sox Programming

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A weekly show recapping this week in Red Sox Nation, hosted by Jenny Dell.

Hosted by Don Orsillo and Peter Gammos as a regular in-studio analysts who will not only deliver the latest off-season news on the team but also connect with Red Sox fans by answering questions submitted at Nesn.com