bottled water market
TRANSCRIPT
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Mineral Water
Presented by: Akihiro, Asami, Shiori.I and Shiori.K
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Water has become very popular within the last few
years.
BUT WHY????
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Great 9 reasons!!!1. Helps to loose weight.2. Helps to prevent heart problem.3. Helps to prevent from dehydrating.4. Stops getting a headache.5. Makes the skin look beautiful!!!6. Helps digestion.7. Helps to get rid to all the toxins and
waste.8. Reduce the risk of getting a cancer.9. Get a good result in sports.
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Key Product Water from the Volcanic!!
Something special: Volcanicity A rare combination of
oligominerals→THE ONLY ONE with the volcanic spark!!
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Eco-friendlyThe bottle is made from plant material!! (5 ~30% )
Very light & Squash-able
TasteWater from 6 different places, all purified by the processes of bottling.
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WHY BUY??Good Promotion!!
Volvic:1 liter for 10 liters14 days challenge
ILOHAS :Very unique bottleCatchy commercial
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Mineral water market transition in Japan(million KL)
Reference: The Mineral Water Association of Japan
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Mineral Water Brand Share
Reference: Fuji Global Network
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ILOHAS
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4 P Analysis~Product, Price, Place, Promotion~
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PRODUCT
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Domestic Water Brand
ILOHAS (Coca Cola Japan)
Suntory Mineral Water (Suntory)
WILKINSON (Asahi)
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Overseas Water Brand
United States
Germany
France
Crystal Geyser
Gerolsteiner
Vittel Mineral Water
Contrex
Volvic
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7 Eleven
Private Brands
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Joint-stock product (collaboration)Family Mart + Clean Aqua Beverage
霧島の天然水 (Mineral Water of Kirishima)
Ministop + TOPVALUTopvalu Mineral Water
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PRICE
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いろはす
Wilk
inso
n
サントリー天然水
富士山のバナジウム天然水
セブンイレブン天然水
セブンイレブン炭酸水
セブンイレブンアルカリ天然水
Topv
alu
ミネラルウォーター
霧島の天然水0
40
80
120
160
Price of Domestic Water Brand
Price (yen)
\136\88
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Gerol-steiner
Suntory Vittel
Volvic Contrex Crystal Geyser
0
20
40
60
80
100
120
140
160
180
Prices of Oversea Water Brands
Price (yen)
\158
\105
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Domestic Water
Overseas Product
Average price: 103.9yen
Average price: 126.0yen
Range: 88yen ~136yen
Range:105yen ~158yen
Higher Prices in Oversea Water
Many varieties in convenient
stores
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PLACE
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Ikebukuro, Toshima-
ku
Nerima-ku
Setagaya-ku
Susashino-shi
Higashikoganei-shi
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0
1
2
3
4
5
6
7
8
9
10
Water Brands Selling in Convenient Stores
Brands of water sell...
Convenient Stores
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PROMOTION
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Environmentally FriendlyILOHAS (Coca-Cola Japan)
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Health CareVolvic (DANONE Water)
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WATER
Environmental CSRHealth Care Support
Promotion
Water + Positive Image
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Low price and high quality
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Brand, Quality, CSR
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High Value, Narrowed target
•CS UP
CRS
•CE UP
Publicity
•Unique Product
Narrowed
target
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ConclusionWater bottle with CSR
Good for everybody!
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THANK YOU FOR
LISTENING