bottom up - igal pines - affilicon israel - june 2009
TRANSCRIPT
Marketing Concepts
Getting into a competitive Niche
Some numbers of the Dating Niche
What are the main problems ?
What are the main problems ?
•High bids•Too much traffic•We need a really high budget to test the offer•Will be really hard to get QS10
Let’s set goals
Let’s set goals
•Lower the bids•Get QS10•Find the 20% of the keywords that cause
80% of the leads.•Find out which keywords has high CTR•Find out the best Ad combinations•CREATING CASH FLOW
Marketing Concepts
Top-Down VS. Bottom-Up
AdCenter VS. AdWords
AdCenter VS. AdWords
•No QS•Higher Conversion Rate•Cheaper clicks•Better Demographics•Less Competition•Awesome DKI features•Less Traffic
Live.com VS. Google.com Demographics.
Structuring AdCenter Campaigns
•The semantics doesn’t matter•Divide into Ad Groups based on themes•Set the {Param1} as your keyword.•Set {Param2} as your URL•Use them for your Ad Copy
What do we have now?
•Which keywords have high CTRs ?•Which keywords have high Conversion Rates?•What are the ads?•How should our landing page(s) look like (QS10)?
What’s next ?
Cool tools to consider,Ad Intelligence
Cool tools to consider,Microsoft adCenter Labs
Cool tools to consider,Google AdPlanner & Quantcast
Marketing Concepts
Questions?
Marketing Concepts