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BOUNDLESS CAMPAIGN COLLATERAL

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Collateral for the Boundless Campaign for the University of Toronto (updated April 9, 2013)

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Page 1: Boundless Campaign Collateral

BoundlessCampaign Collateral

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BOUNDLESS CampaigN COLLatEraL UNivErSity Of tOrONtO

estimated to reaCh 90% of the target audienCe an average of 9 times eaCh through april 2012.

Campaign Collateral reaCh

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SECtiON 1: UNivErSity COLLatEraL 1launch materials 2Case for support 3video 6Banners 9ads 16Website 56other materials 61promotional products 65templates 69Year in review 72media Coverage 76giving programs 78Connecting with our asia-pacific Community 105

SECtiON 2: DiviSiONaL COLLatEraL 113faculty of law 114faculty of arts & science 119university of toronto mississauga 133student life 162faculty of medicine 175faculty of applied science & engineering 189fraser mustard institute for human development 201robarts library 205university of st. michael’s College 209Woodsworth College 218lawrence s. Bloomberg faculty of nursing 222new College 230faculty of dentistry 234university of toronto scarborough 240university College 249ischool 251leslie dan faculty of pharmacy 257factor-inwentash faculty of social Work 262

appENDix a: aD iNvENtOry 268

BOUNDLESS CampaigN COLLatEraL UNivErSity Of tOrONtO

taBle of Contents

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SECtiON 1: UNivErSity COLLatEraL

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BOUNDLESS LaUNCh matEriaLS UNivErSity Of tOrONtO

launCh materials

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BOUNDLESS CaSE fOr SUppOrt UNivErSity Of tOrONtO

purpose: to engage alumni, donors and prospective donors on an emotional level through storytelling that illustrates the campaign themes and drives online donations. to provide more detailed information about the campaign for those who are interested, demonstrating the scale and scope of our aspirations and securing the buy-in of our more inquisitive potential supporters.

Case for support

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BOUNDLESS CaSE fOr SUppOrt UNivErSity Of tOrONtO

universitY of toronto Case for support // nov 20 2011 Boundless Campaign launCh

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BOUNDLESS CaSE fOr SUppOrt UNivErSity Of tOrONtO

universitY of toronto Case for support // nov 20 2011 Boundless Campaign launCh

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BOUNDLESS viDEO UNivErSity Of tOrONtO

Boundless video

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BOUNDLESS viDEO UNivErSity Of tOrONtO

Boundless video // nov 20 2011 Boundless Campaign launCh

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BOUNDLESS viDEO UNivErSity Of tOrONtO

Boundless video // nov 20 2011 Boundless Campaign launCh

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BOUNDLESS BaNNErS UNivErSity Of tOrONtO

Banners

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purpose: a highly visible and simple way to build awareness of the people who contribute to u of t’s excellence.

street Banners

BOUNDLESS BaNNErS UNivErSity Of tOrONtO

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BOUNDLESS BaNNErS UNivErSity Of tOrONtO

phase i // nov 21 2012 43 Banners

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BOUNDLESS BaNNErS UNivErSity Of tOrONtO

phase i // nov 21 2012 43 Banners

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event Banners

BOUNDLESS BaNNErS UNivErSity Of tOrONtO

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BOUNDLESS BaNNErS UNivErSity Of tOrONtO

California innovation event // feB 21 2013 event Banners

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BOUNDLESS BaNNErS UNivErSity Of tOrONtO

generiC alumni event Banner // feB 21 2013 event Banners

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BOUNDLESS aDS UNivErSity Of tOrONtO

ads

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purpose: designed to deepen the context and narrative around the people connected to u of t while engaging readers with the campaign.

magazine ads

BOUNDLESS aDS UNivErSity Of tOrONtO

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full page // nov 8 2011 Canadian Capital

BOUNDLESS aDS UNivErSity Of tOrONtO

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full page // nov 17 2011 toronto life full page // nov 21 2011 u of t magazine

BOUNDLESS aDS UNivErSity Of tOrONtO

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full page // nov 23 2011 Canadian Business

BOUNDLESS aDS UNivErSity Of tOrONtO

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full page // nov 29 2011 profitfull page // nov 21 2011 u of t magazine

BOUNDLESS aDS UNivErSity Of tOrONtO

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full page // feB 8 2012 profit

BOUNDLESS aDS UNivErSity Of tOrONtO

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BOUNDLESS aDS UNivErSity Of tOrONtO

full page // feB 9 2012 toronto life

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BOUNDLESS aDS UNivErSity Of tOrONtO

full page // feB 16 2012 reneW the World gala program (150th anniversarY of stem Cell disCoverY)

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BOUNDLESS aDS UNivErSity Of tOrONtO

full page // feB 6 2012 Canadian Capital

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BOUNDLESS aDS UNivErSity Of tOrONtO

tri-page gate fold // nov 21 2011 u of t magazine

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BOUNDLESS aDS UNivErSity Of tOrONtO

purpose: to support the launch of the campaign in an inspiring and public way, expressing its promise through the stories of alumni, faculty and students.

neWspaper ads

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BOUNDLESS aDS UNivErSity Of tOrONtO

douBle-page spread // nov 15 2011 gloBe and maildouBle-page spread // nov 15 2011 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

full page // nov 26 2011 gloBe and mailfull page // nov 25 2011 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

full page // nov 28 2011 gloBe and mail

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // deC 1 2011 gloBe and mailhalf page // deC 16 2011 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // deC 8 2011 gloBe and mailhalf page // feB 8 2012 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // deC 16 2011 gloBe and mail

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // jan 16 2012 gloBe and mailhalf page // jan 25 2012 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // jan 19 2012 gloBe and mailhalf page // jan 29 2012 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // jan 30 2012 gloBe and mailhalf page // feB 17 2012 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // feB 23 2012 toronto starhalf page // mar 13 2012 gloBe and mail

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // feB 9 2012 gloBe and mailhalf page // feB 12 2012 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // feB 28 2012 gloBe and mailhalf page // mar 1 2012 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // mar 23 2012 toronto starhalf page // mar 29 2012 gloBe and mail

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BOUNDLESS aDS UNivErSity Of tOrONtO

half page // mar 25 2012 toronto star

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BOUNDLESS aDS UNivErSity Of tOrONtO

Quarter page // nov 21 2012 gloBe & mail

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BOUNDLESS aDS UNivErSity Of tOrONtO

full page // deC 19 2012 gloBe & mail

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BOUNDLESS aDS UNivErSity Of tOrONtO

full page // feB 21 2013 hill timesfull page // feB 21 2013 shanghai rankings

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BOUNDLESS aDS UNivErSity Of tOrONtO

full page // feB 26 2013 gloBe & mail

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BOUNDLESS aDS UNivErSity Of tOrONtO

purpose: to engage the toronto community through snapshots that draw attention to the campaign and showcase its theme and to celebrate the outstanding people connected to u of t and their achievements.

BillBoard ads

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BOUNDLESS aDS UNivErSity Of tOrONtO

nov 22 2011 porter

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BOUNDLESS aDS UNivErSity Of tOrONtO

nov 22 2011 porter

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BOUNDLESS aDS UNivErSity Of tOrONtO

nov 22 2011 porter

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BOUNDLESS aDS UNivErSity Of tOrONtO

purpose: leverage the portraits of the street banners and tease those stories that will continue on the campaign website.

digital ads

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BOUNDLESS aDS UNivErSity Of tOrONtO

sQuare WeB Banner ads // nov 20 2011–apr 20 2012 gloBe and mail // finanCial post // BloomBerg // nYtimes //

toronto life // the Weather netWork // linkedin

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BOUNDLESS aDS UNivErSity Of tOrONtO

horizontal WeB Banner ads // nov 20 2011–apr 20 2012 gloBe and mail // finanCial post // BloomBerg // nYtimes //

toronto life // the Weather netWork // linkedin

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BOUNDLESS aDS UNivErSity Of tOrONtO

horizontal WeB Banner ads // nov 20 2011–apr 20 2012 gloBe and mail // finanCial post // BloomBerg // nYtimes //

toronto life // the Weather netWork // linkedin

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BOUNDLESS aDS UNivErSity Of tOrONtO

digital Banner ad // nov 20 2011–apr 20 2012 neW York times

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BOUNDLESS aDS UNivErSity Of tOrONtO

WeB Banner ads // feB 25 2013 google WeB ads

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BOUNDLESS WEBSitE UNivErSity Of tOrONtO

WeBsite

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BOUNDLESS WEBSitE UNivErSity Of tOrONtO

home page // marCh 2011 WeBsite

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BOUNDLESS WEBSitE UNivErSity Of tOrONtO

WhY give // hoW to give page // marCh 2011 WeBsite

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BOUNDLESS WEBSitE UNivErSity Of tOrONtO

CommunitY page // profile page page // marCh 2012 WeBsite

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BOUNDLESS WEBSitE UNivErSity Of tOrONtO

donor Wall page // nov 20 2011 donor Wall WeBsite

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other materials

BOUNDLESS OthEr matEriaLS UNivErSity Of tOrONtO

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BOUNDLESS OthEr matEriaLS UNivErSity Of tOrONtO

matChing funds // oCt 30 2012 BroChure

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BOUNDLESS OthEr matEriaLS UNivErSity Of tOrONtO

president’s offiCe Winter update // deC 13 2012 aCCordion fold

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BOUNDLESS OthEr matEriaLS UNivErSity Of tOrONtO

holidaY Cards // deC 2012 Cards

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promotional produCts

BOUNDLESS prOmOtiONaL prODUCtS UNivErSity Of tOrONtO

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BOUNDLESS prOmOtiONaL prODUCtS UNivErSity Of tOrONtO

t-shirt // riBBon // eClipse glasses // padfolio // noteBook // leather noteBook // Writing pad // flash drive // keYring // pens // laptop Bag // a&s reCYCled Bag

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BOUNDLESS prOmOtiONaL prODUCtS UNivErSity Of tOrONtO

2013 t-shirtruBik’s CuBe

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BOUNDLESS prOmOtiONaL prODUCtS UNivErSity Of tOrONtO

president’s CirCle holidaY partY // nov 19 2012 Cake

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templates

BOUNDLESS tEmpLatES UNivErSity Of tOrONtO

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BOUNDLESS tEmpLatES UNivErSity Of tOrONtO

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22 Central and divisional Word templates // deC 13 2013 Word template

2 page 1 Column template

2 page 3 Column template

4 page 6 Column template

2 page 2 Column template

4 page 2 Column template

detailed proposal

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BOUNDLESS tEmpLatES UNivErSity Of tOrONtO

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22 Central and divisional poWerpoint templates // deC 13 2013 poWerpoint template

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Year in revieW

BOUNDLESS yEar iN rEviEW UNivErSity Of tOrONtO

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BOUNDLESS yEar iN rEviEW UNivErSity Of tOrONtO

universitY of toronto Business Board report // deC 13 2013 Boundless Campaign launCh

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BOUNDLESS yEar iN rEviEW UNivErSity Of tOrONtO

universitY of toronto Business Board report // deC 13 2013 Boundless Campaign launCh

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BOUNDLESS yEar iN rEviEW UNivErSity Of tOrONtO

universitY of toronto performanCe indiCators // deC 13 2013 Boundless Campaign launCh

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BOUNDLESS mEDia COvEragE UNivErSity Of tOrONtO

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media Coverageunpaid media coverage included the globe and mail, toronto star, CBC radio, the varsity, the newspaper, marketing magazine, Blogto, newswire, toronto observer, the Chronicle of higher education, digital journal, 1010 CfrB, 640 toronto and Cftr.

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BOUNDLESS mEDia COvEragE UNivErSity Of tOrONtO

earned media // maY 23 2012 // media Coverage

print the gloBe and mailuniversity of toronto launches $2-billion fundraising pitchmon nov 21 2011

toronto staru of t’s fundraising goal $2B mon nov 21 2011

marketing magazineu of t feels “Boundless” in $2 billion fundraising campaignfri nov 25 2011

digitalthegloBeandmail.Comuniversity of toronto launches $2-billion fundraising pitch sun nov 20 2011

thestar.Comuniversity of toronto kicks off historic $2 billion Boundless fundraising campaign sun nov 20 2011

ChroniCle.Comu of t sets out to raise $2-billion sun nov 20 2011

marketingmag.Cau of t feels “Boundless” in $2 billion fundraising campaignfri nov 25 2011

digitaljournal.Comthe university of toronto launches Boundless, its historic $2-billion fundraising campaign

sun nov 20 2011

neWsWire.Ca the university of toronto launches Boundless, its historic $2-billion fundraising campaign sun nov 20 2011

Blogto.Comu of t launches $2-billion fundraising campaignmon nov 21 2011

thevarsitY.CaBoundless: u of t’s $2 billion challengemon nov 28 2011

theneWspaper.Canew fundraising campaign one for the booksthurs nov 24 2011

torontooBserver.Cau of t starts its unprecedented fundraising efforts

sun nov 20 2011

radioCBC radio 1 (toronto) regional newsmon nov 21 2011 6:35 am

CBC radio 1 (toronto) regional news mon nov 21 2011 7:38 am

CBC radio 1 (toronto) regional newsmon nov 21 2011 8:35 am

Cftr ammon nov 21 2011 8:04 am

neWstalk 1010 CfrBmon nov 21 2011 8:06 am

640 torontosun nov 20 2011

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BOUNDLESS giviNg prOgramS UNivErSity Of tOrONtO

giving programs

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

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annual giving

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

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annual fund

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

annual fund ad // full page // nov 21 2011 u of t magazine

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

annual fund self-mailer // magazine insert // nov 21 2011 u of t magazine

exterior

interiorperforation perforation

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

annual fund self-mailer // magazine insert // nov 21 2012 u of t magazine

exterior

interior

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

phase i // annual fund aCQuisitions Campaign // digitial // jan 27-30 2012 email

apsC aerospaCe

apsC eng sCienCe

innisgeneral / nursing

pharmaCY

uC health studies

utsC

apsC Civil & mineral

apsC material sCienCe

isChool

soCial Work

uC sexual diversitY

viC

apsC eleCtriCal & Comp

apsC meCh & indus

mediCineemail sample

uC Cdn studies

uC drama

liBrarY

WoodsWorth

apsC general / Chem

dentistrY

oise

uC general

utm

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

annual fund - leadership annual giving aCQuisitions // BuCkslips // feB 10 2012 direCt mail

dentistrY

isChool

neW College

oise

WoodsWorth

innis

mediCine

nursing

roBarts

soCial Work

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

half-page ad // jan 10 2013 universitY College magazine

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

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z-Card // aug 23 2012 direCt mail Campaign

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

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leadership annual giving

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

leadership annual giving reneWal Campaign stationerY // envelope // oCt 10 2012 direCt mailleadership annual giving reneWal Campaign stationerY // letterhead // oCt 10 2012 direCt mail

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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO

leadership annual giving reneWal Campaign BroChure + 20 divisional versions // oCt 10 2012 direCt mailhart house annual fund BroChure // apr 10 2013 direCt mail

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

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gift planning

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning ad // full page // nov 21 2011 u of t magazine

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning ad // full page // feB 19 2013 u of t magazine

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning ad // half page // deC 7 2011 nexus - faCultY of laW alumni magazinegift planning ad // full page // apr 16 2012 u of t magazine ipad edition

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning ad // full page // nov 12 2012 u of t magazinegift planning ad // half page // jan 22 2013 nexus - faCultY of laW alumni magazine

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning ad // full page // aug 20 2012 u of t magazinegift planning ad // Quarter page // sep 4 2012 uC magazine

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning ad // Quarter page // jan 22 2013 nexus - faCultY of laW alumni magazine

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning invitation // feB 16 2012

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

universitY College gift planning // apr 1 2013 BroChure

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning BuCkslip // jan 1 2013 BuCkslip

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning evite // jan 12 2012 evite

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

universitY Cards // jul 16 2012 Cards

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning kit // apr 2013 kit

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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO

gift planning kit // apr 2013 kit

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University of toronto, AsiA-PAcific regionBOUNDLESS

launch date: october 13, 2012 – 1 invitation – 1 photo book – 1 gala ticket – 1 gift ticket – 1 certificate – 1 slideshow – 11 videos – 1 website

CeleBrating our asia-paCifiC CommunitY

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University of toronto, AsiA-PAcific regionBOUNDLESS iNvitatiON matEriaLS

pull-out invitation // sept 13, 2012 asia-paCifiC Campaign launCh

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University of toronto, AsiA-PAcific regionBOUNDLESS phOtO BOOk

photo Book // oCt 13, 2012 asia-paCifiC Campaign launCh

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University of toronto, AsiA-PAcific regionBOUNDLESS phOtO BOOk

photo Book insert // oCt 13, 2012 asia-paCifiC Campaign launCh

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University of toronto, AsiA-PAcific regionBOUNDLESS EvENt COLLatEraL

gala tiCket // oCt 13, 2012 asia-paCifiC Campaign launChgift tiCket // oCt 13, 2012 asia-paCifiC Campaign launCh

CertifiCate // oCt 13, 2012 asia-paCifiC Campaign launCh

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University of toronto, AsiA-PAcific regionBOUNDLESS EvENt prESENtatiON

slideshoW // oCt 13, 2012 asia-paCifiC Campaign launCh

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University of toronto, AsiA-PAcific regionBOUNDLESS EvENt prESENtatiON

12 videos // oCt 13, 2012 asia-paCifiC Campaign launCh

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University of toronto, AsiA-PAcific regionBOUNDLESS WEBSitE

WeBsite // oCt 13, 2012 asia-paCifiC Campaign launCh

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SECtiON 2: DiviSiONaL COLLatEraL

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University of toronto, facUlty of lawBOUNDLESS

launch date: nov 29, 2011 – 1 case – 4 event banners – 1 full page ad – 1 campaign renewal kit

faCultY of laW

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University of toronto, facUlty of lawBOUNDLESS CaSE fOr SUppOrt

faCultY of laW Case for support // nov 29 2011 laW Campaign launCh

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University of toronto, facUlty of law

4 faCultY of laW event Banners // nov 29 2011 laW Campaign launCh

BOUNDLESS StrEEt BaNNErS

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University of toronto, facUlty of law

full page ad // faCultY of laW // deC 2 2011 laWYers WeeklYfull page ad // faCultY of laW // deC 7 2011 nexus

BOUNDLESS magaziNE aD

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University of toronto, facUlty of law

full page ad // faCultY of laW // deC 2 2011 laWYers WeeklYfull page ad // faCultY of laW // deC 7 2011 nexus

BOUNDLESS magaziNE aD

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University of toronto, facUlty of arts & scienceBOUNDLESS

launch date: mar 28, 2012 – 4 invitations (including reminders) – 1 case – 3 mini cases – 1 event program – 17 street banners – 18 event banners – 1 promotional item – 1 self-mailing coupon

faCultY of arts & sCienCe

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University of toronto, facUlty of arts & scienceBOUNDLESS iNvitatiONS

faCultY of arts & sCienCe faCultY evite // mar 28 2012 a&s Campaign launChfaCultY of arts & sCienCe student evite // mar 28 2012 a&s Campaign launCh

faCultY of arts & sCienCe donor evite + envelope // mar 28 2012 a&s Campaign launChfaCultY of arts & sCienCe reminder // mar 28 2012 a&s Campaign launCh

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University of toronto, facUlty of arts & scienceBOUNDLESS CaSE fOr SUppOrt

faCultY of arts & sCienCe student Case for support // mar 28 2012 a&s Campaign launCh

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UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS miNi CaSE: SChOOL Of pUBLiC pOLiCy aND gOvErNaNCE

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UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS miNi CaSE: CENtrE fOr mEDiEvaL StUDiES

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page 124

UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS miNi CaSE: CENtrE fOr JEWiSh StUDiES

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page 125

UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS EvENt prOgram: CENtrE fOr JEWiSh StUDiES

Page 130: Boundless Campaign Collateral

page 126

University of toronto, facUlty of arts & science

10 faCultY of arts & sCienCe event Banners // mar 28 2012 a&s Campaign launCh

BOUNDLESS EvENt BaNNErS: CENtrE fOr JEWiSh StUDiES

Page 131: Boundless Campaign Collateral

page 127

UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS EvENt prOgram

faCultY of arts & sCienCe event program // mar 28 2012 a&s Campaign launCh

Page 132: Boundless Campaign Collateral

page 128

University of toronto, facUlty of arts & science

17 faCultY of arts & sCienCe street Banners // mar 28 2012 a&s Campaign launCh

BOUNDLESS StrEEt BaNNErS

Page 133: Boundless Campaign Collateral

page 129

University of toronto, facUlty of arts & science

10 faCultY of arts & sCienCe event Banners // mar 28 2012 a&s Campaign launCh

BOUNDLESS EvENt BaNNErS

Page 134: Boundless Campaign Collateral

page 130

University of toronto, facUlty of arts & science

faCultY of arts & sCienCe tote Bag // mar 28 2012 a&s Campaign launCh

BOUNDLESS prOmOtiONaL itEmS

Page 135: Boundless Campaign Collateral

page 131

University of toronto, facUlty of arts & scienceBOUNDLESS giviNg prOgramS

annual fund self-mailer // magazine insert // apr 2013 u of t magazine

exterior

interior

Page 136: Boundless Campaign Collateral

page 132

University of toronto, facUlty of arts & science

WeBsite // mar 28 2012 faCultY of arts & sCienCe Campaign launCh

BOUNDLESS WEBSitE

Page 137: Boundless Campaign Collateral

page 133

University of toronto MississaUgaBOUNDLESS

launch date: may 23, 2012 – 4 invitations – 1 case – 1 event program – 7 event banners – 30 street banners – 9 transit ads – 3 magazine ads – 1 newspaper ad – 3 digital ads – 1 website

universitY of toronto mississauga

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University of toronto MississaUgaBOUNDLESS iNvitatiON matEriaLS

universitY of toronto mississauga save-the-date // apr 23 2012 // Boundless Campaign launChuniversitY of toronto mississauga evite // maY 14 2012 // Boundless Campaign launCh

universitY of toronto mississauga reminder // maY 20 2012 // Boundless Campaign launCh

Page 139: Boundless Campaign Collateral

page 135

University of toronto MississaUgaBOUNDLESS iNvitatiON matEriaLS

universitY of toronto mississauga invitation // maY 14 2012 // Boundless Campaign launCh

Page 140: Boundless Campaign Collateral

page 136

University of toronto MississaUgaBOUNDLESS CaSE fOr SUppOrt

universitY of toronto mississauga Case for support // maY 23 2012 // Boundless Campaign launCh

Page 141: Boundless Campaign Collateral

page 137

University of toronto MississaUgaBOUNDLESS CaSE fOr SUppOrt

universitY of toronto mississauga Case for support // maY 23 2012 // Boundless Campaign launCh

Page 142: Boundless Campaign Collateral

page 138

University of toronto MississaUgaBOUNDLESS EvENt matEriaLS

universitY of toronto mississauga program // maY 23 2012 // Boundless Campaign launCh

Page 143: Boundless Campaign Collateral

page 139

University of toronto MississaUgaBOUNDLESS EvENt BaNNErS

universitY of toronto mississauga event Banners // maY 23 2012 // Boundless Campaign launCh

Page 144: Boundless Campaign Collateral

page 140

University of toronto MississaUgaBOUNDLESS EvENt BaNNErS

universitY of toronto mississauga event Banners // maY 23 2012 // Boundless Campaign launCh

Page 145: Boundless Campaign Collateral

page 141

University of toronto MississaUga

maY 23 2012 large Banners

BOUNDLESS StrEEt BaNNErS

Page 146: Boundless Campaign Collateral

page 142

University of toronto MississaUga

maY 23 2012 small Banners

BOUNDLESS StrEEt BaNNErS

Page 147: Boundless Campaign Collateral

page 143

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 148: Boundless Campaign Collateral

page 144

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 149: Boundless Campaign Collateral

page 145

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 150: Boundless Campaign Collateral

page 146

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 151: Boundless Campaign Collateral

page 147

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 152: Boundless Campaign Collateral

page 148

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 153: Boundless Campaign Collateral

page 149

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 154: Boundless Campaign Collateral

page 150

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 155: Boundless Campaign Collateral

page 151

University of toronto MississaUga

Bus shelter ads // maY 23 2012 peel region, halton region

BOUNDLESS traNSit aDS

Page 156: Boundless Campaign Collateral

page 152

University of toronto MississaUga

Quarter page // julY 2012 perspeCtives mississauga: the gloBe & mail supplement

BOUNDLESS NEWSpapEr aDS

Page 157: Boundless Campaign Collateral

page 153

University of toronto MississaUga

halfpage ad // nov 2012 mississauga Business times

BOUNDLESS magaziNE aDS

Page 158: Boundless Campaign Collateral

page 154

University of toronto MississaUga

sept 2012 Business times

BOUNDLESS magaziNE aDS

Page 159: Boundless Campaign Collateral

page 155

University of toronto MississaUga

full page // julY 2012 West of the CitYfull page // septemBer 2012 good life mississauga

full page // oCtoBer 2012 mississauga life

BOUNDLESS magaziNE aDS

Page 160: Boundless Campaign Collateral

page 156

University of toronto MississaUgaBOUNDLESS DigitaL aDS

sQuare WeB Banner ads // maY 23 2012 // toronto star

Page 161: Boundless Campaign Collateral

page 157

University of toronto MississaUgaBOUNDLESS DigitaL aDS

horizontal WeB Banner ads // maY 23 2012 // toronto star

Page 162: Boundless Campaign Collateral

page 158

University of toronto MississaUgaBOUNDLESS DigitaL aDS

digital Banners // maY 23 2012 toronto star

Page 163: Boundless Campaign Collateral

page 159

University of toronto MississaUgaBOUNDLESS WEBSitE

WeBsite // june 2012 Campaign launCh

Page 164: Boundless Campaign Collateral

page 160

University of toronto MississaUgaBOUNDLESS WEBSitE

the Centre for south asian engagement // june 2012 WeBsitethe terrenCe donnellY health sCienCes Complex // june 2012 WeBsite

Page 165: Boundless Campaign Collateral

page 161

University of toronto MississaUga

earned media // maY 23 2012 // media Coverage

media Coverage

print mississauga neWsCampaign: a time of Boundless ambition for utmthu may 24 2012

metroland: mississauga divisionCampaign: a time of Boundless ambition for utmfri may 25 2012

digitalmississauga.ComCampaign: a time of Boundless ambition for utmthu may 24 2012

BOUNDLESS mEDia COvEragE

Page 166: Boundless Campaign Collateral

page 162

University of toronto stUdent LifeBOUNDLESS

launch date: september 4, 2012 – 74 posters – 1 video – 56 street banners – 43 digital banners – 30 digital screens

student lifestudent WelCome Campaign: We’ve got a Course for that We’ve got a CluB for that

Page 167: Boundless Campaign Collateral

page 163

University of toronto stUdent LifeBOUNDLESS pOStErS

20 st. george Course posters // sept 04 2012 // student Campaign launCh

Page 168: Boundless Campaign Collateral

page 164

University of toronto stUdent LifeBOUNDLESS pOStErS

10 st. george CluB posters // sept 04 2012 // student Campaign launCh

Page 169: Boundless Campaign Collateral

page 165

University of toronto stUdent Life

9 universitY of toronto mississauga Course posters // sept 04 2012 // student Campaign launCh6 universitY of toronto mississauga CluB posters // sept 04 2012 // student Campaign launCh

BOUNDLESS pOStErS

Page 170: Boundless Campaign Collateral

page 166

University of toronto stUdent LifeBOUNDLESS pOStErS

8 utsC Course posters // sept 04 2012 // student Campaign launCh6 utsC CluB posters // sept 04 2012 // student Campaign launCh

Page 171: Boundless Campaign Collateral

page 167

University of toronto stUdent LifeBOUNDLESS viDEO

viral video // mar 2013 // student Campaign launCh

Page 172: Boundless Campaign Collateral

page 168

University of toronto stUdent LifeBOUNDLESS pOStErS

15 zoom media posters // sept 04 2012 // student Campaign launCh

Page 173: Boundless Campaign Collateral

page 169

University of toronto stUdent LifeBOUNDLESS StrEEt BaNNErS

30 large Banners // sept 04 2012 // student Campaign launCh

Page 174: Boundless Campaign Collateral

page 170

University of toronto stUdent LifeBOUNDLESS StrEEt BaNNErS

16 large utm Banners // sept 04 2012 // student Campaign launCh

Page 175: Boundless Campaign Collateral

page 171

University of toronto stUdent LifeBOUNDLESS StrEEt BaNNErS

10 small Banners // sept 04 2012 // student Campaign launCh

Page 176: Boundless Campaign Collateral

page 172

University of toronto stUdent LifeBOUNDLESS DigitaL BaNNErS

30 digital Banners // sept 04 2012 // student Campaign launCh

Page 177: Boundless Campaign Collateral

page 173

University of toronto stUdent LifeBOUNDLESS DigitaL BaNNErS

13 utsC digital Banners // sept 04 2012 // student Campaign launCh

Page 178: Boundless Campaign Collateral

page 174

University of toronto stUdent LifeBOUNDLESS DigitaL SCrEENS

30 digital sCreens // sept 04 2012 // student Campaign launCh

Page 179: Boundless Campaign Collateral

page 175

University of toronto facUlty of medicineBOUNDLESS

launch date: september 14, 2012 – 5 invitations – 1 case – 2 mini cases – event materials – 7 event banners – 29 street banners – 1 billboard – 1 magazine ad – 1 website

universitY of toronto faCultY of mediCine

Page 180: Boundless Campaign Collateral

page 176

University of toronto facUlty of medicineBOUNDLESS iNvitatiON matEriaLS

elleCtoniC invitations

print invitations

Page 181: Boundless Campaign Collateral

page 177

University of toronto facUlty of medicineBOUNDLESS CaSE fOr SUppOrt

faCultY of mediCine Case for support // sept 14 2012 // Campaign launCh

Page 182: Boundless Campaign Collateral

page 178

University of toronto facUlty of medicineBOUNDLESS CaSE fOr SUppOrt

faCultY of mediCine Case for support // sept 14 2012 // Campaign launCh

Page 183: Boundless Campaign Collateral

page 179

University of toronto facUlty of medicineBOUNDLESS miNi CaSE: SUrgEry

Page 184: Boundless Campaign Collateral

page 180

University of toronto facUlty of medicineBOUNDLESS miNi CaSE: taNz CENtrE

Page 185: Boundless Campaign Collateral

page 181

University of toronto facUlty of medicineBOUNDLESS EvENt matEriaLS

t-shirts

program

WaY finding signage donor Wall Wordle

Page 186: Boundless Campaign Collateral

page 182

University of toronto facUlty of medicineBOUNDLESS EvENt matEriaLS

desks

pillars

spaCe graphiCs

BOUNDLESS

BOUNDLESSIMPACT

Page 187: Boundless Campaign Collateral

page 183

University of toronto facUlty of medicineBOUNDLESS EvENt BaNNErS

Page 188: Boundless Campaign Collateral

page 184

University of toronto facUlty of medicineBOUNDLESS StrEEt BaNNErS

septemBer 14 2012 small Banners

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page 185

University of toronto facUlty of medicineBOUNDLESS StrEEt BaNNErS

septemBer 14 2012 large Banners

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page 186

University of toronto facUlty of medicineBOUNDLESS BiLLBOarD

Page 191: Boundless Campaign Collateral

page 187

University of toronto facUlty of medicineBOUNDLESS magaziNE aDS

full page ad // faCultY of mediCine magazinedireCt mail magazine BloW-in // faCultY of mediCine magazine

Page 192: Boundless Campaign Collateral

page 188

University of toronto facUlty of medicineBOUNDLESS WEBSitE

Page 193: Boundless Campaign Collateral

page 189

University of toronto, facUlty of applied science & engineeringBOUNDLESS

launch date: sept 15, 2012 – 1 teaser card – 6 invitations & reminders – 1 case – 1 program – 17 street banners – 1 event display totem – 1 annual giving brochure – 1 website – 1 video

faCultY of applied sCienCe & engineering

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page 190

University of toronto, facUlty of applied science & engineeringBOUNDLESS tEaSEr CarD, EmaiL iNvitES & rEmiNDErS

1 faCultY of applied sCienCe & engineering teaser Card // sept 15, 20121 faCultY of applied sCienCe & engineering email save the date // sept 15, 2012

1 faCultY of applied sCienCe & engineering email invite // sept 15, 2012 3 faCultY of applied sCienCe & engineering email reminders // sept 15, 2012

1 faCultY of applied sCienCe & engineering email Confirmation // sept 15, 2012

Page 195: Boundless Campaign Collateral

page 191

University of toronto, facUlty of applied science & engineeringBOUNDLESS iNvitatiON

1 faCultY of applied sCienCe & engineering invite With envelope // sept 15, 2012

Page 196: Boundless Campaign Collateral

page 192

University of toronto, facUlty of applied science & engineeringBOUNDLESS CaSE fOr SUppOrt

1 faCultY of applied sCienCe & engineering Case for support // sept 15, 2012

Page 197: Boundless Campaign Collateral

page 193

University of toronto, facUlty of applied science & engineeringBOUNDLESS CaSE fOr SUppOrt

1 faCultY of applied sCienCe & engineering Case for support // sept 15, 2012

Page 198: Boundless Campaign Collateral

page 194

University of toronto, facUlty of applied science & engineeringBOUNDLESS EvENt prOgram

1 faCultY of applied sCienCe & engineering event program // sept 15, 2012

Page 199: Boundless Campaign Collateral

page 195

University of toronto, facUlty of applied science & engineeringBOUNDLESS StrEEt BaNNErS

17 faCultY of applied sCienCe & engineering street Banners // sept 15, 2012

Page 200: Boundless Campaign Collateral

page 196

University of toronto, facUlty of applied science & engineeringBOUNDLESS iNfOrmatiON COLUmN

1 faCultY of applied sCienCe & engineering street information Column // sept 15, 2012

Page 201: Boundless Campaign Collateral

page 197

University of toronto, facUlty of applied science & engineeringBOUNDLESS SECONDary WOrDLE

1 faCultY of applied sCienCe & engineering seCondarY Wordle // one-pager // sept 15, 2012

Page 202: Boundless Campaign Collateral

page 198

University of toronto, facUlty of applied science & engineeringBOUNDLESS OthEr giviNg prOgramS

skule™ soCietY leadership annual giving BroChure // oCt 10 2012 direCt mail

Page 203: Boundless Campaign Collateral

page 199

University of toronto, facUlty of applied science & engineeringBOUNDLESS CampaigN WEBSitE

1 faCultY of applied sCienCe & engineering site10 video // mar 2013

Page 204: Boundless Campaign Collateral

page 200

University of toronto, facUlty of applied science & engineeringBOUNDLESS CampaigN WEBSitE

1 faCultY of applied sCienCe & engineering Campaign WeBsite // sept 15, 2012

Page 205: Boundless Campaign Collateral

page 201

University of toronto institUte for HUman DevelopmentBOUNDLESS

launch date: september 27, 2012 – 1 case – 1 video – 1 website

institute for human development

Page 206: Boundless Campaign Collateral

page 202

University of toronto institUte for HUman DevelopmentBOUNDLESS CaSE fOr SUppOrt

institute for human development Case for support // sept 27, 2012

Page 207: Boundless Campaign Collateral

page 203

University of toronto institUte for HUman DevelopmentBOUNDLESS viDEO

institute for human development video // sept 27, 2012

Page 208: Boundless Campaign Collateral

page 204

University of toronto institUte for HUman DevelopmentBOUNDLESS WEBSitE

institute for human development WeBsite // sept 27, 2012

Page 209: Boundless Campaign Collateral

page 205

RobaRts LibRaRyBOUNDLESS

launch date: october 2, 2012 – 1 invitation – 1 case – 6 portico screens

roBarts liBrarY

Page 210: Boundless Campaign Collateral

page 206

RobaRts LibRaRyBOUNDLESS iNvitatiON matEriaLS

printed invitation // oCt 02 2012 roBarts Campaign launCh

Page 211: Boundless Campaign Collateral

page 207

RobaRts LibRaRyBOUNDLESS CaSE fOr SUppOrt

Case for support // oCt 02 2012 roBarts Campaign launCh

Page 212: Boundless Campaign Collateral

page 208

RobaRts LibRaRy

6 portiCo sCreen displaYs // oCt 02 2012 roBarts Campaign launCh

BOUNDLESS pOrtiCO SCrEENS

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page 209

University of st. Michael’s collegeBOUNDLESS

launch date: september 29, 2012 – 4 invitation – 1 case – 20 street banners – 1 program – 1 tote bag – 1 hoarding – 1 website

universitY of st. miChael’s College

Page 214: Boundless Campaign Collateral

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University of st. Michael’s collegeBOUNDLESS iNvitatiON matEriaLS

printed invitation // aug 29, 2012 st. miChael’s Campaign launChsave-the-date/evite/reminder // aug 29, 2012 st. miChael’s Campaign launCh

Page 215: Boundless Campaign Collateral

page 211

University of st. Michael’s collegeBOUNDLESS iNvitatiON matEriaLS

save-the-date // aug 20, 2012 st. miChael’s Campaign launChevite // aug 29, 2012 st. miChael’s Campaign launCh

reminder // sept 25, 2012 st. miChael’s Campaign launCh

Page 216: Boundless Campaign Collateral

page 212

University of st. Michael’s collegeBOUNDLESS CaSE fOr SUppOrt

Case for support // sept 29, 2012 st. miChael’s Campaign launCh

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page 213

University of st. Michael’s college

15 large street Banners // sept 29, 2012 st. miChael’s Campaign launCh

BOUNDLESS StrEEt BaNNErS

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page 214

University of st. Michael’s college

5 small street Banners // sept 29, 2012 st. miChael’s Campaign launCh

BOUNDLESS StrEEt BaNNErS

Page 219: Boundless Campaign Collateral

page 215

University of st. Michael’s collegeBOUNDLESS prOmOtiONaL itEmS

tote Bag // sept 29, 2012 st. miChael’s Campaign launCh

Page 220: Boundless Campaign Collateral

page 216

University of st. Michael’s collegeBOUNDLESS hOarDiNg

ConstruCtion hoarding // sept 29, 2012 st. miChael’s Campaign launCh

Page 221: Boundless Campaign Collateral

page 217

University of st. Michael’s collegeBOUNDLESS WEBSitE

WeBsite // sept 29, 2012 st. miChael’s Campaign launCh

Page 222: Boundless Campaign Collateral

page 218

University of toronto, WoodsWorth CollegeBOUNDLESS

launch date: october 2, 2012 – 1 event banner – 2 web banners – 1 email

WoodsWorth College

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page 219

University of toronto, WoodsWorth CollegeBOUNDLESS EvENt BaNNErS

1 WoodsWorth College event Banner // oCt 2, 2012

Page 224: Boundless Campaign Collateral

page 220

University of toronto, WoodsWorth CollegeBOUNDLESS WEB BaNNErS

2 WoodsWorth College WeB Banners // oCt 2, 2012

Page 225: Boundless Campaign Collateral

page 221

University of toronto, WoodsWorth CollegeBOUNDLESS gift pLaNNiNg

WoodsWorth College email soliCitation // oCt 2, 2012

Page 226: Boundless Campaign Collateral

page 222

University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS

launch date: october 23, 2012 – 2 invitations – 1 case – 3 street banners – 1 magazine ad – 1 self-mailing coupon – 1 website

universitY of toronto laWrenCe s. BloomBergfaCultY of nursing

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page 223

University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS iNvitatiON matEriaLS

print invitations // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh

Page 228: Boundless Campaign Collateral

page 224

University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS CaSE fOr SUppOrt

Case for support // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh

Page 229: Boundless Campaign Collateral

page 225

University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS CaSE fOr SUppOrt

Case for support // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh

Page 230: Boundless Campaign Collateral

page 226

University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS StrEEt BaNNErS

street Banners // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh

Page 231: Boundless Campaign Collateral

page 227

University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS aDS

full-page magazine ad // apr 2013 pulse magazine

Page 232: Boundless Campaign Collateral

page 228

University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS OthEr giviNg prOgramS

annual fund self-mailer // magazine insert // apr 2013 pulse magazine

exterior

interior

Page 233: Boundless Campaign Collateral

page 229

University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS WEBSitE

WeBsite // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh

Page 234: Boundless Campaign Collateral

page 230

University of toronto, new collegeBOUNDLESS

launch date: october 24, 2012 – 1 case – 14 street banners – 1 website

universitY of toronto neW College

Page 235: Boundless Campaign Collateral

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University of toronto, new college

Text

TITLE

BOUNDLESS CaSE fOr SUppOrt

Case for support // oCt 24 2012 Campaign launCh

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University of toronto, new college

Text

TITLE

BoUnDless

14 Banners // oCt 24 2012 Campaign launCh

BOUNDLESS StrEEt BaNNErS

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page 233

University of toronto, new College

WeBsite // oCt 24 2012 Campaign launCh

BOUNDLESS StrEEt BaNNErS

Page 238: Boundless Campaign Collateral

page 234

University of toronto, facUlty of DentistryBOUNDLESS

launch date: november 5, 2012 – 3 invitations – 1 case – 13 street banners – 2 event banners – 1 website

universitY of toronto faCultY of dentistrY

Page 239: Boundless Campaign Collateral

page 235

University of toronto, facUlty of DentistryBOUNDLESS iNvitatiON matEriaLS

1 invitation // oCt 5, 2012 dentistrY Campaign launCh 3 evites // oCt 5, 2012 dentistrY Campaign launCh

1 reminder // oCt 25, 2012 dentistrY Campaign launCh

Page 240: Boundless Campaign Collateral

page 236

University of toronto, facUlty of DentistryBOUNDLESS CaSE fOr SUppOrt

Case for support // nov 5, 2012 dentistrY Campaign launCh

Page 241: Boundless Campaign Collateral

page 237

University of toronto, facUlty of DentistryBOUNDLESS StrEEt BaNNErS

13 large Banners // nov 5, 2012 dentistrY Campaign launCh

Page 242: Boundless Campaign Collateral

page 238

University of toronto, facUlty of DentistryBOUNDLESS EvENt BaNNErS

2 event Banners // nov 5, 2012 dentistrY Campaign launCh

Page 243: Boundless Campaign Collateral

page 239

University of toronto, facUlty of DentistryBOUNDLESS WEBSitE

WeBsite // nov 5, 2012 dentistrY Campaign launCh

Page 244: Boundless Campaign Collateral

page 240

University of toronto scarboroUghBOUNDLESS

launch date: november 14, 2012 – 4 invitations – 1 case – 1 event program – 48 street banners – 1 promotional item – 1 website

universitY of toronto sCarBorough

Page 245: Boundless Campaign Collateral

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University of toronto scarboroUghBOUNDLESS iNvitatiON matEriaLS

save-the-date + reminder evites // oCt 14 2012 // Campaign launChprint invitation paCkage // oCt 14 2012 // Campaign launCh

Page 246: Boundless Campaign Collateral

page 242

University of toronto scarboroUghBOUNDLESS CaSE fOr SUppOrt

Case for support // nov 14 2012 // Campaign launCh

Page 247: Boundless Campaign Collateral

page 243

University of toronto scarboroUghBOUNDLESS CaSE fOr SUppOrt

Case for support // nov 14 2012 // Campaign launCh

Page 248: Boundless Campaign Collateral

page 244

University of toronto scarboroUghBOUNDLESS EvENt matEriaLS

event program // nov 14 2012 // Campaign launCh

Page 249: Boundless Campaign Collateral

page 245

University of toronto scarboroUghBOUNDLESS StrEEt BaNNErS

large Banners // sept 14 2012 // Campaign launCh

Page 250: Boundless Campaign Collateral

page 246

University of toronto scarboroUghBOUNDLESS StrEEt BaNNErS

small Banners // sept 14 2012 // Campaign launCh

Page 251: Boundless Campaign Collateral

page 247

University of toronto scarboroUghBOUNDLESS WEBSitE

noteBook // nov 14 2012 // Campaign launCh

Page 252: Boundless Campaign Collateral

page 248

University of toronto scarboroUghBOUNDLESS prOmOtiONaL itEmS

WeBsite // nov 14 2012 // Campaign launCh

Page 253: Boundless Campaign Collateral

page 249

University CollegeBOUNDLESS

launch date: november 15, 2012 – 1 brochure

universitY College

Page 254: Boundless Campaign Collateral

page 250

University CollegeBOUNDLESS CaSE fOr SUppOrt

BroChure // nov ??, 2012 uC Campaign launCh

Page 255: Boundless Campaign Collateral

page 251

University of toronto, ischoolBOUNDLESS

launch date: november 16, 2012 – 1 case – 3 emails – 1 digital banner – 1 facebook banner – 1 twitter skin – 1 website

universitY of toronto isChool

Page 256: Boundless Campaign Collateral

page 252

University of toronto, ischoolBOUNDLESS CaSE fOr SUppOrt

Case for support // nov 21, 2012 isChool Campaign launCh

Page 257: Boundless Campaign Collateral

page 253

University of toronto, ischoolBOUNDLESS EmaiLS

email Campaign // nov 21, 2012 isChool Campaign launCh

email 1 email 2 email 3

Page 258: Boundless Campaign Collateral

page 254

University of toronto, ischoolBOUNDLESS DigitaL BaNNErS

digital Banner // nov 21, 2012 isChool Campaign launCh

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University of toronto, ischoolBOUNDLESS DigitaL BaNNErS

faCeBook Banner // nov 21, 2012 isChool Campaign launChtWitter re-skin // nov 21, 2012 isChool Campaign launCh

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University of toronto, ischoolBOUNDLESS WEBSitE

WeBsite // nov 21, 2012 isChool Campaign launCh

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University of toronto LesLie Dan facULty of PharmacyBOUNDLESS

launch date: november 16, 2012 – 1 case for support – 8 street banners – 4 event banners – 9 digital banners

universitY of toronto leslie dan faCultY of pharmaCY

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University of toronto LesLie Dan facULty of PharmacyBOUNDLESS pOStErS

Case for support // novemBer 16 2012 // leslie dan faCultY of pharmaCY Campaign launCh

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University of toronto LesLie Dan facULty of PharmacyBOUNDLESS pOStErS

8 street Banners // novemBer 16 2012 // leslie dan faCultY of pharmaCY Campaign launCh

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University of toronto LesLie Dan facULty of PharmacyBOUNDLESS pOStErS

4 event Banners // novemBer 16 2012 // leslie dan faCultY of pharmaCY Campaign launCh

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University of toronto LesLie Dan facULty of PharmacyBOUNDLESS pOStErS

9 digital Banners // novemBer 16 2012 // leslie dan faCultY of pharmaCY Campaign launCh

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University of toronto, factor-inwentash facUlty of social workBOUNDLESS

launch date: nov 20, 2012 – 2 printed invites – 4 email invites & reminders – 1 brochure – 1 agenda – 2 event banners – 5 street banners

faCtor-inWentash faCultY of soCial Work

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University of toronto, factor-inwentash facUlty of social workBOUNDLESS iNvitatiONS & agENDa

2 faCtor-inWentash faCultY of soCial Work printed invites With envelopes // nov 20, 20121 faCtor-inWentash faCultY of soCial Work printed agenda // nov 20, 2012

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University of toronto, factor-inwentash facUlty of social workBOUNDLESS EmaiL iNvitES & rEmiNDErS

faCtor-inWentash faCultY of soCial Work email invitations // nov 20, 2012

save-the-date reminderevite invite to seCond meeting

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University of toronto, factor-inwentash facUlty of social workBOUNDLESS BrOChUrE

1 faCtor-inWentash faCultY of soCial Work BroChure // nov 20, 2012

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University of toronto, factor-inwentash facUlty of social workBOUNDLESS StrEEt & EvENt BaNNErS

2 faCtor-inWentash faCultY of soCial Work event Banners // nov 20, 2012

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University of toronto, factor-inwentash facUlty of social workBOUNDLESS StrEEt & EvENt BaNNErS

5 faCtor-inWentash faCultY of soCial Work street Banners // nov 20, 2012

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University of torontoBOUNDLESS

appendiCes

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University of torontoBOUNDLESS

appendix a:ad inventorY

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University of torontoBOUNDLESS appENDix a

By pUBLiCatiON/mEDiUm

u of t magazine 6globe and mail 11                 toronto star 11globe and mail supplement: perspectives mississauga 1                 West of the City magazine 1good life mississauga magazine 1mississauga life magazine 1Canadian Capital    2           profit   2    toronto life 2Canadian Business 1porter (Billy Bishop airport) 3                      street Banner 90event Banner 18 email  28direct mail 10digital Banner 20other* 2Cases for support 4

total  214

By SizE

full page magazine 16½ page newspaper 22¼ page newspaper 1full page newspaper 3Billboard 3transit ad 9 double page spread 2 ½ page* 1gatefold 1Blow-in self-mailer 1email 28Buckslip 10square digital Banner 9horizontal digital Banner 9masthead digital Banner 2

By mONth*

nov 2011 63dec 2011 52jan 2012 89feb 2012 72mar 2012 77may 2012 113jun 2012 111jul 2012 102aug 2012 104sep 2012 111oct 2012 111nov 2012 110dec 2012 110

total          1225

* nexus & lawyer’s Weekly ** street banners and porter billboards are counted monthly as ads until they are taken down