bowel cancer screening campaign north west and cheshire media plans by pct

Bowel Cancer Screening CampaignNorth West and Cheshire

Media Plans By PCT

30th August 2006

http://uk.wrs.yahoo.com/_ylt=A9ibyJPxUJpEQB4AgIpNBQx./SIG=1ha3gadqc/EXP=1151050353/**http%3A//uk.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fuk.search.yahoo.com%252Fsearch%252Fimages%253Fp%253DNHS%252Blogo%2526ei%253DUTF-8%2526fr%253Dbtfp-web%2526x%253Dwrt%26w=705%26h=286%26imgurl=www.chime.ucl.ac.uk%252Fresources%252Fstudent-projects%252Fcer-2002-03%252Fza%252FNHS%252520logo.jpg%26rurl=http%253A%252F%252Fwww.chime.ucl.ac.uk%252Fresources%252Fstudent-projects%252Fcer-2002-03%252Fza%252FHomepg%252Fpage1.htm%26size=20.9kB%26name=NHS%2Blogo.jpg%26p=NHS%2Blogo%26type=jpeg%26no=1%26tt=3,522%26ei=UTF-8

Introduction This document puts forward detailed media plans for the NHS Bowel Cancer

Screening Campaign running from Autumn 2006 through to Spring 2009.

We have currently worked to a media budget of £155,000 over this period inclusive of media commissions. This budget has been allocated by PCT in proportion to the target population for each region.

The media plans have been based upon estimated buying rates and we have made allowances for likely rate increases as we move into 2007 and beyond. Outdoor rates are guideline only as these will be subject to actual site location availability, and sites in prime locations are normally charged at a premium to standard site rates.

We have yet to finalise actual door to door volumes however costs are based upon ‘with newspaper’ delivery and detailed quantities will be provided once the overall plan has been approved.

Media Expenditure By PCTPCT BCSP Start date BCSP finish date Target

Population% 0f Total Media Budget

Planned Media Expend

Liverpool 16th October 2006 24th September 2007 24,183 17.2% 26,660£ 26,672£

South Sefton & Southport 8TH January 2007 31st December 200718,187 13.0% 20,150£ 20,110£

Central and East Cheshire 23rd April 2007 14th April 200826,188 18.6% 28,830£ 28,634£

Wirral 18th June 2007 9th June 2008 18,996 13.6% 21,080£ 20,812£

St Helens & Halton 5th November 2007 27th October 200817,796 12.7%

Knowsley 5th November 2007 27th October 20088,794 6.3% 29,450£ 29,219£

Cheshire West 5th November 2007 27th October 200815,396 11.0% 17,050£ 17,512£

Warrington 21st April 2008 6th April 2009 10,596 7.6% 11,780£ 11,792£ 140,136 100.0% 155,000£ 154,751£

LiverpoolNHS Bowel Cancer Screening Campaign 16th October 2006 to 24th September 2007Proposed Media Plan : Liverpool PCT Budget: £26,6602006 Rate Est No of Rate Card Est

Card Neg Ins Neg Sep Oct Nov DecPublication Circ Size Rate Rate Total Total 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31Regional Press Liverpool Echo 120,131 15 x 3 Clr £1,684.02 £1,431.23 2 £3,368.04 £2,862.46 X XLiverpool Echo 120,131 15 x 2 Clr £1,122.68 £954.15 1 £1,122.68 £954.15 XMerseymart & Star Group 55,146 15 x 3 Clr £1,056.84 £665.82 3 £3,170.52 £1,997.46 X X XMerseymart & Star Group 55,146 15 x 2 Clr £704.56 £443.88 3 £2,113.68 £1,331.64 X X XBootle Times - Mediamix 18,495 15 x 3 Clr £216.27 £173.15 2 £432.54 £346.30 X XBootle Times - Mediamix 18,495 15 x 2 Clr £144.18 £115.43 3 £432.54 £346.28 X X X

£7,838.29Outdoor8 x 48 sheet posters x 2 weeks £4,000.00 £4,000.00 1 £4,000.00 £4,000.00

Media Cost £11,271.96 £9,838.29

ASBOF £9.84

Total Media Cost £9,848.12

2007 Rate Est No of Rate Card EstCard Neg Ins Neg Jan Feb Mar Apr May Jun Jul Aug Sept

Publication Circ Size Rate Rate Total Total 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24Regional PressLiverpool Echo 120,131 15 x 3 Clr £1,684.02 £1,431.23 1 £1,684.02 £1,431.23 XLiverpool Echo 120,131 15 x 2 Clr £1,122.68 £954.15 3 £3,368.04 £2,862.45 X X XMerseymart & Star Group 55,146 15 x 3 Clr £1,056.84 £665.82 3 £3,170.52 £1,997.46 X X XMerseymart & Star Group 55,146 15 x 2 Clr £704.56 £443.88 5 £3,522.80 £2,219.40 X X X X XBootle Times - Mediamix 18,495 15 x 3 Clr £216.27 £173.15 3 £648.81 £519.45 X X XBootle Times - Mediamix 18,495 15 x 2 Clr £144.18 £115.43 5 £720.90 £577.13 X X X X X

£9,607.12Outdoor8 x 48 sheet posters x 2 weeks £4,000.00 £2,400.00 3 £12,000.00 £7,200.00

Media Cost £16,892.51 £16,807.12

Merseymart & Star Group ASBOF £16.81

Maghull & Aintree Star Total Media Cost £16,823.92

South Liverpool Merseymart

West Derby & Tuebrook Merseymart OVERALLHuyton & Roby Star Media Cost £28,164.47 £26,645.40

Anfield & Walton Star ASBOF £26.65

Overall Media Cost £26,672.05

Leasowe

Moreton

Rhuddlan

St Asaph

Llanasa

Banks

Frodsham

Helsby

Eccleston

Appleton Thorn

Rudheath

Prestatyn

Flint

Heswall

Hoylake

West Kirby

Neston

Lytham St Anne's

Ormskirk

OrrellSkelmersdale

Longton

Northwich

Chorley

HorwichStandish

Bamber Bridge

Leyland

Knutsford

AltrinchamHale

Ellesmere Port

Bebington

Birkenhead

Crosby

Southport

RuncornWidnes

Huyton

St Helens

Warrington

Wigan

Sale

Bolton

Blackburn

LIVERPOOL

LIVERPOOL ECHO

Paid-for, DailyCirculation: 120,131

Great Altcar

Barrow Nook

Royal Oak

Blundellsands

Little Altcar

Woolfall Heath

Denton's Green

Appleton

Moss Bank

Penketh

Lingley Green

Sutton Manor

Hightown Ince Blundell

Little Crosby

Garston

Bickerstaffe

Cronton

Garswood

Longshaw

Melling

Aughton

Lydiate

Rainford

Burtonwood

Billinge

Formby

Litherland

Maghull

Knowsley

Kirkby

Prescot

Skelmersdale

Haydock

Orrell

Wallasey

Bebington

Birkenhead

Bootle

Crosby

Huyton

Widnes

St Helens

LIVERPOOL

MERSEYMART & STAR

Free, WeeklyCirculation: 140,435

Ford

Seaforth

Waterloo

Great Crosby

Orrell

Buckley Hill

Thornton

Walton

Netherton

Aintree

Norris Green

Fazakerley

Waddicar

SeftonMellingLitherland

Crosby

Bootle

BOOTLE TIMES - MEDIAMIX


South Sefton & SouthportNHS Bowel Cancer Screening Campaign 8th January 2007 to 31st December 2007Proposed Media Plan : South Sefton & Southport Budget: £20,1502007 Rate Est No of Rate Card Est

Card Neg Ins Neg Jan Feb Mar Apr May JunPublication Circ Size Rate Rate Total Total 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24Regional PressSouthport Champion 76,364 15 x 3 Clr £366.90 £330.20 4 £1,467.60 £1,320.80 X X X XSouthport Champion 76,364 15 x 2 Clr £244.60 £220.13 4 £978.40 £880.52 X X X XSouthport Visitor 17,646 15 x 3 Clr £351.75 £246.35 4 £1,407.00 £985.40 X X X XSouthport Visitor 17,646 15 x 2 Clr £234.50 £164.23 5 £1,172.48 £821.15 X X X X XSouthport Visitor Midweek 52,033 15 x 3 Clr £434.84 £282.38 2 £869.68 £564.76 X XSouthport Visitor Midweek 52,033 15 x 2 Clr £289.89 £188.25 3 £869.67 £564.75 X X XCrosby Herald 12,463 15 x 3 Clr £187.11 £140.34 4 £748.44 £561.36 X X X XCrosby Herald 12,463 15 x 2 Clr £124.74 £93.56 3 £374.22 £280.67 X X XFormby Times 4,508 15 x 3 Clr £132.44 £92.63 4 £529.76 £370.52 X X X XFormby Times 4,508 15 x 2 Clr £88.29 £61.75 4 £353.16 £247.00 x X X X

£6,596.93

Door to Door (With Free Newspaper) 14,000 (est) £210.00 2 £420.00 £420.00

Outdoor8 x 48 sheet posters x 2 weeks £2,800.00 £2,400.00 2 £5,600.00 £4,800.00

Media Cost £13,322.81 £11,816.93

ASBOF £11.82


2007 Rate Est No of Rate Card EstCard Neg Ins Neg Jul Aug Sept Oct Nov Dec

Publication Circ Size Rate Rate Total Total 1 8 15 22 29 5 12 19 26 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24Regional PressSouthport Champion 76,364 15 x 2 Clr £244.60 £220.13 5 £1,223.00 £1,100.65 X X X X XSouthport Visitor 17,646 15 x 2 Clr £234.50 £164.23 5 £1,172.48 £821.15 X X X X XSouthport Visitor Midweek 52,033 15 x 2 Clr £289.89 £188.25 3 £869.67 £564.75 X X XCrosby Herald 12,463 15 x 2 Clr £124.74 £93.56 5 £623.70 £467.78 X X X X XFormby Times 4,508 15 x 2 Clr £88.29 £61.75 5 £441.45 £308.75 X X X X X

£3,263.08

Door to Door (With Free Newspaper) 14,000 (est) £210.00 1 £210.00 £210.00


Media Cost £10,140.30 £8,273.08

D2D ASBOF £8.27

Southport, Crosby, Formby Hightown Total Media Cost £8,281.35Est Total: 14,000

OVERALLMedia Cost £23,463.10 £20,090.00

ASBOF £20.09


Warton Bank

Ainsdale

Woodvale

Fairhaven AnsdellLytham

Saltcotes

Elmer's Green

Hightown Ince Blundell

Little Crosby

Haskayne

Bescar

Halsall

Scarisbrick

Bickerstaffe

Westhead

Holmeswood

Mere Brow

Becconsall

King's Moss

Newburgh

Parbold

Croston

Mawdesley

Rufford

Bretherton

Longshaw

Charnock Richard

Lydiate

Banks

Aughton

Burscough

Burscough Bridge

Tarleton

Rainford

Shevington

Eccleston

Euxton

Formby

Maghull

Ormskirk

Skelmersdale

Longton

Orrell

Standish

Leyland

Bamber Bridge

Southport

SOUTHPORT MAGHULL FORMBY & ORMSKIRK CHAMPION


Ainsdale-on-Sea

Brown Edge

Shirdley Hill

Hundred End

Warton Bank

Ring o' Bells

Hesketh Bank

Hall Green

Bispham Green

Grimshaw Green

Hoscar

Freshfield

Woodvale

Ainsdale

Churchtown

CrossensMarshside

Lytham

Halsall

Haskayne

BescarScarisbrick

Mere Brow

Holmeswood

Rufford

Becconsall

Newburgh

Parbold

Mawdesley

Bretherton

Croston

Much HooleBanks

Burscough

Burscough Bridge

Tarleton

Ormskirk

Longton

Southport

SOUTHPORT VISITER - MEDIAMIX

Paid-for, WeeklyCirculation: 17,646

Ainsdale-on-Sea

Shirdley Hill

Warton Bank

Hall Green

Bispham Green

Barber's Moor

Ainsdale

Woodvale

Birkdale

Lytham

Aughton Park

Haskayne

Halsall

BescarScarisbrick

Mere Brow

Bickerstaffe

Westhead

Rufford

Holmeswood

Becconsall

Newburgh

Parbold

Mawdesley

Croston

Bretherton

Much Hoole

Aughton

Banks

Burscough

Burscough Bridge

Tarleton

Formby

Ormskirk

Skelmersdale

Longton

Southport

SOUTHPORT MIDWEEK VISITER - MEDIAMIX


Great Altcar

Barton

Freshfield

Little Altcar

Woodvale

Hightown

Ince Blundell

Formby

FORMBY TIMES - MEDIAMIX

Paid-for WeeklyCirculation: 4,508

Carr Houses

Ford

Homer Green

Lunt

Holt Green

Brighton le Sands

Blundellsands

Seaforth

Waterloo

Great Crosby

Orrell

Buckley Hill

Thornton

Walton

Netherton

Fazakerley

Aintree

Waddicar

Moss Side

Hightown

Little Crosby

Ince Blundell

Sefton

Lydiate

Melling

Aughton

Litherland

Maghull

Crosby

CROSBY HERALD - MEDIAMIX


Central & East CheshireNHS Bowel Cancer Screening Campaign 23rd April 2007 to 14th April 2008Proposed Media Plan : Central & East Cheshire Budget: £28,8302007 Rate Est No of Rate Card Est

Card Neg Ins Neg Apr May June July Aug Sep OctPublication Circ Size Rate Rate Total Total 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29Regional PressStockport Express 14,588 15 x 3 Clr £443.12 £365.63 3 £1,329.36 £1,096.89 X X XStockport Express 14,588 15 x 2 Clr £295.41 £243.72 5 £1,477.05 £1,218.60 X X X X XKnutsford Guardian 6,688 15 x 3 Clr £118.13 £110.06 3 £354.39 £330.18 X X XKnutsford Guardian 6,688 15 x 2 Clr £78.75 £73.37 5 £393.75 £366.85 X X X X XSouth Cheshire Advertiser Series 22,686 15 x 3 Clr £154.85 £139.35 3 £464.55 £418.05 X X XSouth Cheshire Advertiser Series 22,686 15 x 2 Clr £103.23 £92.90 5 £516.15 £464.50 X X X X XNorthwich Chronicle 6,947 15 x 3 Clr £171.54 £154.35 3 £514.62 £463.05 X X XNorthwich Chronicle 6,947 15 x 2 Clr £114.36 £102.90 5 £571.80 £514.50 X X X X XWilmslow Express 14,959 15 x 3 Clr £419.30 £345.92 3 £1,257.90 £1,037.76 X X XWilmslow Express 14,959 15 x 2 Clr £279.53 £230.61 5 £1,397.65 £1,153.05 X X X X XCrewe Chronicle 20,049 15 x 3 Clr £449.10 £421.32 3 £1,347.30 £1,263.96 X X XCrewe Chronicle 20,049 15 x 2 Clr £299.40 £280.88 5 £1,497.00 £1,404.38 X X X X XMacclesfield Express 16,983 15 x 3 Clr £440.75 £363.62 3 £1,322.25 £1,090.86 X X XMacclesfield Express 16,983 15 x 2 Clr £293.83 £242.41 5 £1,469.15 £1,212.05 X X X X X

£12,034.68

Door to Door (With Free Newspaper) 25,000 (est) £375.00 £375.00 2 £750.00 £750.00


Media Cost £18,233.56 £16,984.68

ASBOF £16.98


2007/8 Rate Est No of Rate Card EstCard Neg Ins Neg Nov Dec Jan Feb Mar Apr

Publication Circ Size Rate Rate Total Total 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 4 11 18 25 1 8Regional PressStockport Express 14,588 15 x 2 Clr £295.41 £243.72 4 £1,181.64 £974.88 X X X XKnutsford Guardian 6,688 15 x 2 Clr £78.75 £73.37 4 £315.00 £293.48 X X X XSouth Cheshire Advertiser Series 22,686 15 x 2 Clr £103.23 £92.90 4 £412.92 £371.60 X X X XNorthwich Chronicle 6,947 15 x 2 Clr £114.36 £102.90 4 £457.44 £411.60 X X X XWilmslow Express 14,959 15 x 2 Clr £279.53 £230.61 4 £1,118.12 £922.44 X X X XCrewe Chronicle 20,049 15 x 2 Clr £299.40 £280.88 4 £1,197.60 £1,123.50 X X X XMacclesfield Express 16,983 15 x 2 Clr £293.83 £242.41 4 £1,175.32 £969.64 X X X X

£5,067.14



Media Cost £11,133.04 £9,642.14D2D ASBOF £9.64

Macclesfield, Bramhall, Wilmslow, Crewe, Total Media Cost £9,651.78

Prestbury, Adlington, Poynton

Congleton, Nantwich, Middlewich, Sandbach OVERALLNorthwich, Winsford, Holmes Chapel Media Cost £29,366.60 £26,626.82

Stockport ASBOF £26.63Est Total: 25,000 Allowance for rate increases: £1,980.55


Dean Row

Middlewood

Strines

Woodseats

Low Leighton

Rowarth

Lacey Green

Heald Green

West Didsbury

Withington

Cheadle Hulme

BurnageHeaton Chapel

Gorton

Levenshulme

Reddish

Hope Green

FoggbrookHeaviley Offerton

Bredbury

Brinnington

Lower Bredbury

Hawk GreenMarpleridge

Gee Cross

Greave

Woodley

Hattersley

Simmondley

Styal

Woodford

High Lane

Mellor

Chisworth

Mottram in Longdendale

Charlesworth

Handforth

Disley

New Mills

Whaley Bridge

Wilmslow

CheadleGatley

Bramhall

Poynton

Hazel Grove

Denton

Marple

Romiley

Hyde

Glossop

Hollingworth

Stockport

STOCKPORT EXPRESS


Antrobus

Arley

Sworton Heath

Sproston Green

TableyhillLindow End

Morley Green

Monks' Heath

Grappenhall

Davenport Green

Lacey Green

Hope Green

Davenham

ComberbachGreat

Budworth

Lach Dennis

Pickmere

Bucklow Hill

Mere

Broomedge

High Legh

Little Bollington

Brereton Green

Allostock

Cranage

Goostrey

Over Peover

Ollerton

Mobberley

Rostherne

Ashley

Swettenham

Lower Withington

Chelford

Knolls Green

Styal

Eaton

Marton

Warren

Henbury

Bosley

Sutton Lane Ends

Woodford

Moulton

Rudheath

Holmes Chapel

Alderley Edge

Handforth

BollingtonPrestbury

Winsford

Northwich

Middlewich

Knutsford

Hale

Wilmslow

Bramhall

Hazel Grove

Poynton

Macclesfield

Knutsford Guardian


Moston Green

Occlestone Green

Byley

Puddinglake

Yatehouse Green

Crewe Green

Bradwall Green

Sproston Green

Radway Green

Sandlow Green

Church Lawton

Hall Green

Scholar Green

Newsbank

Highlane

Blackwood Hill

Newtown

Poolfold

North Rode

Wistaston Green

Sandbach Heath

The Marsh

West Heath

Goldenhill

The Rookery

Gillow Heath

Warmingham

Winterley

Cranage

Rode Heath

Arclid

Brereton Green

Swettenham

Goostrey

Lower Withington

Mow Cop

Astbury

Eaton

Marton

Brown Edge

Endon

Biddulph Moor

Timbersbrook

Bosley

Warren

Haslington

Holmes ChapelMiddlewich

Sandbach

Alsager

Kidsgrove

Biddulph

Congleton

Crewe

South Cheshire Advertiser Series


Church Hill

Occlestone Green

Bradwall Green

Moston Green

Sandbach Heath

Handley

Huxley

Tattenhall

Duddon

Hargrave

Hale

BunburySpurstow

Tiverton

Delamere

Kelsall

CrowtonKingsley

Norley

DuttonSutton Weaver

Daresbury

Alpraham

Wettenhall

Little Budworth

Whitegate

Church Minshull

Great Budworth

Pickmere

High Legh

Cranage

AllostockLach Dennis

Lower Peover

Plumley

Bucklow Hill

Mere

Rostherne

Rode Heath

Arclid

Brereton Green

GoostreyLower

Withington

Swettenham

Chelford

Over Peover

Knolls Green

Mobberley

Ollerton

Ashley

Frodsham

Helsby

Tarporley

Appleton Thorn

Rudheath

Holmes Chapel

MiddlewichWinsford

Northwich

Sandbach

Knutsford

Runcorn

NORTHWICH CHRONICLE


Peover Heath

Marthall

Lindow End

Thorns Green

Astle

Morley Green

Monks' Heath

Kirkleyditch

Dean Row

Adlington

Pott Shrigley

Wardsend

MiddlewoodWarburton Green

Davenport Green

Moss Nook

Lacey Green

Gilbent

Broken Cross

Tytherington

Mode Hill

Hope Green

Hurdsfield

Kerridge

Chelford

Knolls Green

Mobberley

Nether Alderley

Styal

Henbury

Mottram St Andrew

Woodford

Rainow

High Lane

Alderley Edge

Handforth

Prestbury

BollingtonWilmslow

Bramhall

PoyntonMacclesfield

WILMSLOW EXPRESS FREE


Bulkeley

Burwardsley

CluttonBurland

Faddiley

Spurstow

Cotebrook

EatonEaton

Little Budworth

Church Minshull

Wettenhall

Aston

OnneleyWoore

Arclid

Rode Heath

Brereton Green

Swettenham

GoostreyLower

Withington

Over Peover

Brown Edge

Mow Cop

Bosley

Marton

Henbury

Warren

Malpas

Whitchurch

Tarporley

Cuddington

Weaverham

Wistaston

Holmes Chapel

Audley

Nantwich

Winsford

Northwich

Sandbach

Middlewich

Alsager

Kidsgrove

Biddulph

Congleton

Crewe

Newcastle-under-Lyme

STOKE-ON-TRENT

CREWE CHRONICLE


Macclesfield Forest

Wildboarclough

Fawfieldhead

Newtown

Shawfield

Hollinsclough

Burbage

Harpur Hill

Fairfield

Allostock

Goostrey

Lower Peover

Ollerton

Over Peover

Mere

Arclid

Swettenham

Lower Withington

Chelford

Styal

Eaton

Marton

Warren

Mottram St Andrew

Rushton Spencer

Bosley

LangleySutton

Lane Ends

Rainow

Meerbrook Upper Hulme

Flash

Kettleshulme

Dove Holes

BuxworthChinley

Holmes Chapel

Alderley Edge

Prestbury

Handforth

Bollington

Whaley Bridge

DisleyNew Mills

Chapel-en-le-Frith

Sandbach

Knutsford

Congleton

Wilmslow

Bramhall

Hazel Grove

Poynton

BuxtonMacclesfield

MACCLESFIELD EXPRESS


WirralNHS Bowel Cancer Screening Campaign 18th June 2007 to 9th June 2008Proposed Media Plan : Wirral Budget: £21,0802007 Rate Est No of Rate Card Est

Card Neg Ins Neg June July Aug Sep Oct Nov DecPublication Circ Size Rate Rate Total Total 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31Regional PressWirral News Group 133,668 15 x 3 clr £855.36 £513.31 7 £5,987.52 £3,593.17 X X X X X X XWirral News Group 133,668 15 x 2 Clr £570.24 £342.20 6 £3,421.44 £2,053.20 X X X X X X

£5,646.37



Media Cost £15,548.96 £10,986.37ASBOF £10.99Total Media Cost £10,997.36

2008 Rate Est No of Rate Card EstCard Neg Ins Neg Jan Feb Mar Apr May Jun

Publication Circ Size Rate Rate Total Total 7 14 21 28 5 12 19 26 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10Regional PressWirral News Group 133,668 15 x 3 clr £855.36 £513.31 4 £3,421.44 £2,053.24 X X X XWirral News Group 133,668 15 x 2 Clr £570.24 £342.20 5 £2,851.20 £1,711.00 X X X X X

£3,764.24



Media Cost £8,021.20 £8,234.24Wirral News Group ASBOF £8.23Neston News Total Media Cost £8,242.47Birkenhead NewsBromborough & Bebington News OVERALLHoylake & West Kirby News Media Cost £23,570.16 £19,220.61Wallasey News ASBOF £19.22Heswall News Allowance for rate increases: £1,572.39


OgletGrange

Parkgate

Bromborough

Eastham Ferry

Aigburth

Dingle

Mount Manisty

Norris Green

West Derby

Woolfall Heath

Greenfield

Frankby

Burton

Willaston

Thornton Hough

Capenhurst

Childer Thornton

Stoak

Garston

Holywell

Whitford

Bagillt

West Kirby

Hoylake

Neston

Heswall

Bebington

Birkenhead

Wallasey

Bootle

Ellesmere Port

LIVERPOOL

WIRRAL NEWS GROUP


Halton & St Helens/KnowsleyNHS Bowel Cancer Screening Campaign 5th November 2007 to 27th October 2008Proposed Media Plan : Halton & St Helens/Knowsley Budget: £29,4502007/8 Rate Est No of Rate Card Est

Card Neg Ins Neg Nov Dec Jan Feb Mar AprPublication Circ Size Rate Rate Total Total 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 4 11 18 25 1 8 15 22 29Regional PressSt Helens, Prescot & Knowsley Rep 81,578 15 x 3 clr £486.00 £425.25 9 £4,374.00 £3,827.25 X X X X X X X X XSt Helens, Prescot & Knowsley Rep 81,578 15 x 2 Clr £324.00 £283.50 4 £1,296.00 £1,134.00 X X X XRuncorn & Widnes Weekly News 14,111 15 x 3 clr £448.34 £313.91 9 £4,035.06 £2,825.19 X X X X X X X X XRuncorn & Widnes Weekly News 14,111 15 x 2 Clr £298.89 £209.27 4 £1,195.56 £837.08 X X X X

£8,623.52


Outdoor 8 x 48 sheet posters x 2 weeks £2,800.00 £2,400.00 3 £8,400.00 £7,200.00

Media Cost £20,050.62 £16,573.52ASBOF £16.57Total Media Cost £16,590.09

2008 Rate Est No of Rate Card EstCard Neg Ins Neg May June July Aug Sep Oct

Publication Circ Size Rate Rate Total Total 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 28Regional PressSt Helens, Prescot & Knowsley Rep 81,578 15 x 3 clr £486.00 £425.25 4 £1,944.00 £1,701.00 X X X XSt Helens, Prescot & Knowsley Rep 81,578 15 x 2 Clr £324.00 £283.50 5 £1,620.00 £1,417.50 X X X X XRuncorn & Widnes Weekly News 14,111 15 x 3 clr £448.34 £313.91 4 £1,793.36 £1,255.64 X X X XRuncorn & Widnes Weekly News 14,111 15 x 2 Clr £298.89 £209.27 5 £1,494.45 £1,046.35 X X X X X

£5,420.49



Media Cost £10,882.81 £10,595.49D2D ASBOF £10.60St. Helens, Prescott, Huyton Total Media Cost £10,606.09Knowlsey, Widnes, RuncornEst Total: 25,000 OVERALL

Media Cost £30,933.43 £27,169.01ASBOF £27.17Allowance for rate increases: £2,023.00Overall Media Cost £29,219.18

Gillar's Green

Barrow Nook

DovecotPage Moss

Woolfall Heath

Whiston Cross

Whiston

Rainhill Stoops

Sutton Manor

Moss Bank

Digmoor Hall GreenUp Holland

Lingley Green

Marshall's Cross

Peasley Cross

Sutton Leach

Blackbrook

Broad Oak

Chadwick Green

Great Sankey

Bryn Stubshaw Cross

Hulme

Orford Padgate

Lane Head

Bickerstaffe

Crank

King's Moss

Longshaw

Winwick

Platt Bridge

Rainford

Billinge

Burtonwood

Croft

Knowsley

Kirkby

Prescot

Orrell

Newton-le-Willows

Ashton-in-Makerfield

Haydock

Ince-in-Makerfield

Golborne

Abram

Hindley

Huyton

St Helens

St Helens Reporter


Dunkirk

Hatchmere

Mount Manisty

Overpool

Weston

Higher Runcorn

West Bank

Weston Point

Overton

Beechwood

Appleton

Moss Bank

Lingley Green

Sutton Manor

Backford

Garston

Stoak

Wervin

Elton

Ince

Thornton-le-Moors

Hale

Speke

Dunham-on-the-Hill

ManleyMouldsworth

Alvanley

Cronton

Kingsley

Sutton Weaver

Acton Bridge

Crowton

Dutton

DaresburyHatton

MooreHigher Walton

Higher Whitley

Lower Whitley

Stretton

Helsby

Frodsham

Cuddington

Hartford

Barnton

Weaverham

Appleton Thorn

Northwich

Ellesmere Port

Huyton

Widnes

Runcorn

Warrington

RUNCORN & WIDNES WEEKLY NEWS


Cheshire WestNHS Bowel Cancer Screening Campaign 5th November 2007 to 27th October 2008Proposed Media Plan : Cheshire West Budget: £17,0502007/8 Rate Est No of Rate Card Est

Card Neg Ins Neg Nov Dec Jan Feb Mar AprPublication Circ Size Rate Rate Total Total 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 4 11 18 25 1 8 15 22 29Regional PressWrexham Evening Leader 24,353 15 x 3 Clr £498.15 £423.44 3 £1,494.45 £1,270.32 X X XWrexham Evening Leader 24,353 15 x 2 Clr £332.10 £282.29 4 £1,328.40 £1,129.14 X X X XEllesmere Port Pioneer 6,217 15 x 3 Clr £292.82 £176.25 3 £878.46 £528.75 X X XEllesmere Port Pioneer 6,217 15 x 2 Clr £195.21 £117.50 4 £780.84 £470.00 X X X XChester Chronicle 31,363 15 x 3 Clr £647.00 £485.64 3 £1,941.00 £1,456.92 X X XChester Chronicle 31,363 15 x 2 Clr £431.33 £323.76 4 £1,725.30 £1,295.04 X X X X

£6,150.17



Media Cost £11,304.00 £10,200.17

ASBOF £10.20


2008 Rate Est No of Rate Card EstCard Neg Ins Neg May June July Aug Sep Oct

Publication Circ Size Rate Rate Total Total 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 28Regional PressWrexham Evening Leader 24,353 15 x 2 Clr £332.10 £282.29 6 £1,992.60 £1,693.71 X X X X X XEllesmere Port Pioneer 6,217 15 x 2 Clr £195.21 £117.50 6 £1,171.26 £705.00 X X X X X XChester Chronicle 31,363 15 x 2 Clr £431.33 £323.76 6 £2,587.95 £1,942.56 X X X X X X

£4,341.27



Media Cost £6,084.21 £6,366.27

ASBOF £6.37


OVERALLMedia Cost £17,388.21 £16,566.44

ASBOF £16.57

Allowance for rate increases: £929.97


Pentre-bwlch

Pentredwr

Ty-mawr

Pen-y-stryt

Gelli Gynan

Glyndyfrdwy

Llandegla

Llanarmon-yn-lal

LlanferresNercwys

Treuddyn

Froncysyllte

Johnstown

Caergwrle

Llanfynydd

Leeswood

Pontblyddyn

Pontybodkin

Erbistock

Rhostyllen

DodlestonHigher Kinnerton

Hope

Bangor-is-y-coed

Overton

Cross LanesMarchwiel

Holt

RossettTrevalyn

Pulford

HanmerPenley

Tallarn Green

Threapwood

Shocklach

Worthenbury

Crewe

Tilston

Barton

Churton

Farndon

Aldford

Llangollen

Ruabon

Brymbo

Coedpoeth

Bersham

Gwersyllt

Gresford

Llay

Rhosllanerchrugog

WrexhamWREXHAM LEADER


Puddington

Windle Hill

Shotwick

Ledsham

Two Mills

Dunkirk

Hooton

Little Stanney

Stanlow

Oglet

Great Sutton

Little Sutton

Eastham

Eastham Ferry

Whitbyheath

Whitby

Mount Manisty

Overpool

Burton

Willaston

Capenhurst

Childer Thornton

Backford

Stoak

Wervin

Thornton-le-Moors

Ince

Ellesmere Port

ELLESMERE PORT PIONEER


Glyndyfrdwy

Graig-fechan

Llanarmon-yn-lal

Llandegla

Garston

Speke

BulkeleyClutton

Corwen

Ruthin

Denbigh

St Asaph

Llanasa

Llangollen

Mold

Northop

Saughall

Malpas

Whitchurch

Tarporley

Frodsham

Helsby

Appleton Thorn

Prestatyn

Flint

West Kirby

Rhosllanerchrugog

Wrexham

Buckley

Connah's Quay

Hawarden

Shotton

Neston

Nantwich

Winsford

Northwich

Bebington

Birkenhead

Chester

Ellesmere Port

Runcorn

Widnes

WarringtonCHESTER CHRONICLE


WarringtonNHS Bowel Cancer Screening Campaign 21st April 2008 to 6th April 2009Proposed Media Plan : Warrington Budget: £11,7802008/9 Rate Est No of Rate Card Est

Card Neg Ins Neg Apr May June July Aug Sep OctPublication Circ Size Rate Rate Total Total 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 28Regional PressWarrington Guardian Series 119,570 15 x 3 clr £649.20 £570.99 3 £1,947.60 £1,712.97 X X X

Warrington Guardian Series 119,570 15 x 2 Clr £432.80 £380.86 5 £2,164.00 £1,904.30 X X X X X(Incl : Newton & Golborne Guardian) £3,617.27



Media Cost £8,061.60 £7,067.27

ASBOF £7.07


2009 Rate Est No of Rate Card EstCard Neg Ins Neg Nov Dec Jan Feb Mar Apr

Publication Circ Size Rate Rate Total Total 4 11 18 25 2 9 16 23 30 7 14 21 28 4 11 18 25 4 11 18 25 1 8Regional PressWarrington Guardian Series 119,570 15 x 2 Clr £467.37 £380.86 6 £2,804.22 £2,285.16 X X X X X X

(Incl : Newton & Golborne Guardian) £2,285.16



Media Cost £4,779.22 £4,010.16

ASBOF £4.01


OVERALLMedia Cost £12,840.82 £11,077.43ASBOF £11.08

Allowance for rate increases: £703.43


Willow Green

Arley

Astley Green

Higher Green

Lower Green

Overton

Penketh

Great Sankey

Lingley Green

Risley

Cronton

DuttonSutton Weaver

Daresbury

Moore

Lower Whitley

Hatton

Higher Whitley

Stretton

Higher Walton

Winwick

Comberbach

Great Budworth

Pickmere

Bucklow Hill

High Legh

Mere

Broomedge

Little Bollington

Glazebrook

Ashley

Rostherne

Dunham Town

Frodsham

Billinge

Burtonwood

Croft

Appleton Thorn

Lymm

Culcheth

Glazebury

Partington

Newton-le-Willows


Haydock

Golborne

Irlam

Knutsford

Hale

Altrincham

Urmston

Eccles

Runcorn

Widnes

St Helens

Warrington

Sale

Warrington Guardian


Abbotsfield Farm

Clock Face

Collins Green

Hermitage Green

Town of Lowton

Kenyon

Little Town

New Lane End

Twiss Green

Land Side

Broad Oak

Blackbrook

Earlestown

New Boston

Stubshaw Cross

Hulme

Lowton

Fearnhead

Houghton Green

Lane Head

Lowton St Mary's

Lowton Common

Plank Lane

Birchwood

Risley

Aspull Common

Firs LaneGarswood

Winwick

Burtonwood

Croft

Culcheth

Haydock

Newton-le-Willows


Golborne

LeighNewton & Golborne Guardian

(part of Warrington Guardian Series)


bowel cancer screening campaign north west and cheshire media plans by pct

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