boys and girls is supported by the eu’s health programme (2008-2013), the views expressed are...
TRANSCRIPT
Boys and Girls is supported by the EU’s Health programme (2008-2013), The views expressed are purely the authors' own and do not reflect the views of the European Commission
A web-based series to promote healthylifestyles among European adolescents
Boys and Girls is financieel mogelijk gemaakt door een subsidie van ZonMW
What is Boys & Girls?
• Innovative web-campaign• Social media• On healthy lifestyles• Young people 15-18 yrs old• Neither at work or at school (NEET)
Project Partners
• Animation Studios - Italy
• Business Solutions Europa – Belgium/ UK
• Center for Sex og Sundhed - Denmark
• Katholische Hochschule Nordrhein-Westfalen - Germany
• Poznan University of Medical Sciences - Poland
• EDEX Centro de Recursos Comunitarios - Spain
• Medical University of Silesia – Poland
• European Centre for Social Welfare Policy and Research - Austria
• Netherlands Institute for Health Promotion NIGZ – the Netherlands
General objective B&G
• To carry out and assess the effectiveness of a webcampaign to raise awareness about risky lifestyles for youth aged 15-18 who are neither in work nor in education through a pilot project
Specific objectives B&G
1. Preparation of the web campaign
2. Roll-out of the web campaign
3. Evaluation of the web campaign
Methods• Content development phase
– Outline of priorities and health messages (focus on healthy eating, sex and alcohol)
• Peer Review group (PRG) (n=28)– PRG 1 (n=14), consultation round 1 and 2– PRG 2 (n=14), consultation round 3
• Production phase– 50 episodes in English (dubbed in 6 other languages)
• Roll out phase– Social networking– National communication managers
• Evaluation phase– Process and Reach
1. Preparation of webcampaign
• Develop messages and produce webseries
• Peer review and validate these by experts, focus groups and social networks
Naples Content workshop – april 2011
Naples Content workshop – april 2011
Naples Content workshop – april 2011
2. Roll-out of the campaign
• Gather interest through social networks, media, web-based channels
• Display series on relevant sharing platforms (YouTube, Daily Motion, Revver, Veho, ..)
methods
TRAILER APRIL 2013
The webserieshttp://www.youtube.com/boysandgirlswebserie
3. Evaluation of campaign
• Test effectiveness of communication approach to our specific target group
Meer info?
Volg Boys and Girls via www.boysandgirlslabs.eu