bp social media buzz report aug/2010

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BP Social Buzz Report 18.08.2010 / Mike Schwede / Source: Sysomos MAP Foto John E. Lester

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Page 1: Bp Social Media Buzz Report Aug/2010

BP Social Buzz Report18.08.2010 / Mike Schwede / Source: Sysomos MAP

Foto John E. Lester

Page 2: Bp Social Media Buzz Report Aug/2010

© orange8 interactive ag, 2010 2

Overview (17 Feb 2010 to 18 Aug 2010)

Page 3: Bp Social Media Buzz Report Aug/2010

© orange8 interactive ag, 2010 3

Twitter dominates, Buzz decreases dramatically

Page 4: Bp Social Media Buzz Report Aug/2010

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Sentiment Trend

Sentiment Brand Comparison 17 Feb 2010 to 18 Aug 2010

Page 5: Bp Social Media Buzz Report Aug/2010

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Boycott BP: Decreasing and a small share of voice

Page 6: Bp Social Media Buzz Report Aug/2010

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Boykott BP: But much more likers

Page 7: Bp Social Media Buzz Report Aug/2010

Buzz in the timeline

© orange8 interactive ag, 2010 7

Page 8: Bp Social Media Buzz Report Aug/2010

© orange8 interactive ag, 2010 8

Buzz in the timeline

Page 9: Bp Social Media Buzz Report Aug/2010

© orange8 interactive ag, 2010 9

Buzz in the timeline

Page 10: Bp Social Media Buzz Report Aug/2010

© orange8 interactive ag, 2010 10

Buzz in the timeline

Page 11: Bp Social Media Buzz Report Aug/2010

© orange8 interactive ag, 2010 11

Buzz in the timeline

Page 12: Bp Social Media Buzz Report Aug/2010

© orange8 interactive ag, 2010 12

Buzz in the timeline

Page 13: Bp Social Media Buzz Report Aug/2010

© orange8 interactive ag, 2010 13

Buzz in the timeline

Page 14: Bp Social Media Buzz Report Aug/2010

Questions? We are here for you.

Mike Schwede, Strategic Consulting & Social Media, Board

Direct +41 32 366 00 82Mobile +41 78 600 88 [email protected]/mikeschwede

orange8 interactive agMattenstrasse 90 CH-2503 Biel-Bienne, Switzerlandwww.orange8.com

© orange8 interactive ag, 2009 14

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