bp2011 the triumphs

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The Triumphs 19 22 May 2011 Marina Bay Sands

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BP2011 Event Highlights

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Page 1: BP2011 The Triumphs

The Triumphs

19 – 22 May 2011

Marina Bay Sands

Page 2: BP2011 The Triumphs

BLUEPRINT, an event of the Asia Fashion Exchange, is a one-stop fashion trade gateway created to launch emerging Singapore and regional designers onto the international stage. BLUEPRINT 2011 has attracted more than twice the number of participating exhibitors compared to last year’s inaugural showing, with more than 100 of the best up-and-coming designers from Asia and around the globe, from cities such as Bangkok, Beijing, Hong Kong, India, Jakarta, London, Manila, New York, Paris, Singapore, Seoul and Tokyo. BLUEPRINT uniquely specializes in launching cruise collections and curates fresh and forward menswear, womenswearand accessories including jewellery, shoes and bags.

Visitors revelled from the last two days of BLUEPRINT, when the event transformed from a trade show into a consumer sales extravaganza called BLUEPRINT Emporium, which showcased exclusive seasonal and sample sales from some of the exhibitors. Other Emporium exhibitors assembled pop-up shops offering exclusive and limited-edition handmade apparel and accessories for men, women and children, as well as lifestyle designer items from around the world.

Page 3: BP2011 The Triumphs

2

\\BLUEPRINT 2011

SNAPSHOT

exhibitingbrandsfrom theUK US FranceSweden ChinaHong KongIndonesiaJapan Korea Malaysia ThailandPhilippines IndiaDominican Republic

Singapore

105 in visitorshipduring trade

1,699

shoppersat emporium

3,971buyers71 hostedfrom 19 countries

Saks Fifth Avenue (US), Lane Crawford, D-Mop &The Swank (Hong Kong), Galleria &

Boontheshop (Seoul), RA (Antwerp), Seven (New York),

Le Mill (Mumbai), Frank et Fils (Paris), Flannels(UK), Boutique 1 (Dubai)

253

S$551,800in retail sales

Page 4: BP2011 The Triumphs

\\BLUEPRINT 2011

STAR BRANDS

3

BELLESAUVAGELONDON

MAE PANGSINGAPORE

TIMO WEILANDNEW YORK

SIFRSINGAPORE

DANJYO-HIYOJIINDONESIA

Page 5: BP2011 The Triumphs

4

RAOULSINGAPORE

BEYOND CLOSETKOREA

VICKTEERUTTHAILAND

HANSELSINGAPORE

\\BLUEPRINT 2011

STAR BRANDS

DEPRESSIONSINGAPORE

Page 6: BP2011 The Triumphs

\\BLUEPRINT 2011

STAR BRANDS

5

KLUTCHEDMALAYSIA

RUBY KOBOSHASHINEW YORK

JATALIKANEW YORK

L’ILE AUX ASHBYSINGAPORE

Page 7: BP2011 The Triumphs

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CARRIE K.SINGAPORE

LING WUSINGAPORE

PITCHSINGAPORE

SEVENTY EIGHT PERCENTHONG KONG

SOMEARETHIEVESINDONESIA

\\BLUEPRINT 2011

STAR BRANDS

Page 8: BP2011 The Triumphs

BRAND INDEX

ALLEIRA BATIK

Page 9: BP2011 The Triumphs

EXHIBITOR CATEGORIES

\\BLUEPRINT 2011

BUYERS & EXHIBITORS

BREAKDOWN

TYPE OF STORES

8

Page 10: BP2011 The Triumphs

\\BLUEPRINT 2011 Hot Preview

9

A spectacular night of fun and networking with a capsule

fashion show to kick-start BLUERPRINT 2011.J.JS LEE, Jose Duran, Jatalika, Timo Weiland, Ruby Kobo, Rêvasseur,

Chi Zhang, Klutched

Page 11: BP2011 The Triumphs

Party 18 May @ MBS !

10

Images from www.lifestyleasia.com (18th May 2011)

Ritchie Chan, Triple Major Buyer (China)

Chelsea Scott, Dzojchen Designer &

Rebecca Tan, Celebrity Model

Deeplay, Buyers

Yuvi & Lindsay, Ruby Kobo Designers &

Kristina Chanel, NYC Stylist Sasha Bezovski, KTZ Owner

Suzie Lau, Style Bubble Blogger,

Steven Salter, Style Salvage Blogger Timo Weiland, DesignerDanjyo Hiyoji, Designer

Blueprint Model

Page 12: BP2011 The Triumphs

\\BLUEPRINT 2011 Trade Day

11

Front left of top row:Danjyo Hiyoji, Depression, ISIS, J.JS LEE, Noël Caleb, Rêvasseur,

Timo Weiland

Page 13: BP2011 The Triumphs

Experiential Fashion Shows

12

Front left of top row:KLÉ, Mae Pang, max.tan, Sophielle, Yumumu, AMUSE, Farah Khan, Hansel

Page 14: BP2011 The Triumphs

\\BLUEPRINT 2011 Trade Day

13

Page 15: BP2011 The Triumphs

“Blueprint is ahead of any other cruise market in New York

or Europe for resort buying… great advantage for buyers

to book and deliver fresh merchandise before looking at

any other brands from the West.”

Ian Kwon | Creative Director | Shinsegae, Korea

“One of the best trade shows I’ve visited for an impressive

selection of new designers, caring staff, great location and

amazing service.”

Ritchie Chan | Owner/ Buyer | Triple Major, Beijing

“I really liked Coupe-Cousu for Lotte in Korea. When you

snag some Japanese labels, you will be THE Asian trade

show.”

Joseph Quartana | Menswear Buyer | Lotte, Korea

“The show was really interesting for me this time, as I felt

there were many more designers and brands that were

exciting and commercial too.”

Alison Whalley | Owner/ Buyer | Hoxton Boutique,

London

“Blueprint’s venue and facilities are all of a high standard

and visiting Blueprint was a very valuable experience.”

Georgina Gainza | Buyer | Boutique 1, Dubai

Highlights and Who said What?

14

Page 16: BP2011 The Triumphs

\\BLUEPRINT 2011 Closing

15

A phenomenal cocktail party hosted by the Seoul Metropolitan

Government and Seoul Fashion Center with 10 stunning shows

and beats spun by a celebrity guest DJ.Kaal E.Suktae, Jehee Sheen, Jardin de Chouette, Leyii, Jaehwanlee Paris, Steve J & Yoni P,

Alani, Beyond Closet, General Idea, Groundwave

Page 17: BP2011 The Triumphs

Party: Seoul’s 10 Soul @ ION Sky

16

Alison Whalley, Hoxton Boutique Owner

Seoul Metropolitan Government & Designers

Chi Zhang, Designer

Manu & Romain, RA buyers

Steve J & Yoni P Designers

Kristina Chanel,, NYC stylist

Yuvi & Lindsay, Ruby Kobo Designers

Page 18: BP2011 The Triumphs

\\BLUEPRINT 2011

MEDIA ATTENDANCE

17

306 MEDIAFROM 163 LOCAL,REGIONAL ANDINTERNATIONALMEDIA OUTLETS

BROADCASTNHK TOKYO FASHION EXPRESSCHANNEL NEWS ASIABS FUJI TVTOP FASHION TVLITVCHANNEL U

FASHION TRADE

WGSNWWD

REGIONAL FASHION TITLESSURFACE ASIANYLON INDONESIAHARPER’S BAZAAR INDONESIAHER WORLD INDONESIAALLURE KOREAELLE KOREAW KOREA

INTERNATIONAL FASHION WEBSITESVOGUE.CO.UKVOGUE.ITREFINERY29.COMFASHIONMAGAZINE.IT

TOP INTERNATIONAL

FASHION BLOGGERS

LIBERTY LONDON GIRLSTYLE BUBBLE

STYLE SALVAGESTREET PEEPERA SHADED VIEW

OF FASHION

Page 19: BP2011 The Triumphs

Print \\ Dailies & Magazines

16

BUSINESS

TIMES (SG)

STYLE MEN (SG)

HARPER’S

BAZAAR (SG)

ELLE

SINGAPORE

Page 20: BP2011 The Triumphs

19

VOGUE

ITALIA

VOGUE.CO.UK

HARPER’S

BAZAAR UK

Internet \\ Fashion Websites

Page 21: BP2011 The Triumphs

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Internet \\ Fashion Blogs

“ It might sound a little condescending to

constantly be surprised at the fact that

Singapore seems to have a flourishing

fashion design scene but honestly the wee

wee size of the country does make you

marvel at its ability to produce a sizeable

number of designers presented at the

Blueprint tradeshow this year.”

- Susanna Lau

International Celebrity Blogger

Style Bubble

“Blueprint uniquely specialises

in launching cruise collections

and thankfully curates fresh and

forward menswear alongside

womenswear, jewellery and

accessories from emerging

designers destined for

international markets.”

- Steven Salter

International Top Blogger,

Style Salvage

Page 22: BP2011 The Triumphs

www.blueprint.sg

BLUEPRINT 2011 would like to extend their sincere

thanks for the fantastic support provided by the

wonderful sponsors who helped make BLUEPRINT 2011,

the success it was.