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TRANSCRIPT
BP Assessment day
Name : Aly Metwally
Date: 11th december , 2012
OutlineIntroduction
Political effect
Business effect
Social effect
Disadvantages
Outcome
Introduction What is social media?
Social networks
&
Blogs
&
Wikis
&
History
Social media statistics:
901 million users
175 million tweets sent every day
2.9 billion hours are spent on
625,000 new users on daily
Political effect
Political effect
Egyptian revolution
We are all Khaled Saeed
Egyptian Activists
Scheduled protests on
Coordinated by
Showed the world by
Business effect
Business effect87% Fortune 100 use social media150,000 average likes
10,000,000 mentions on social media
BP Social media campaign
BP used to show Oil
recovered
BP used to show clean up
efforts
BP used to show photos of
clean-up
Hiring campaigns
80% of companies use social media
for recruitment
Social effect
Social effectDocumenting memories
Learning and exploring
Keeping in touch Getting married?
1 out of 8 couples meet via social
media
1 out of 5 divorces are due to
Problems with social media
Breach of privacy
Fraud
Anti-social messages
Time consuming
Inaccurate news
Outcomes
Outcomes Social media is
Expanding
Here to stay
Political tool
Part of businesses
NOT entirely safe
Q&A
Thank you
SourcesSocionomics, Erik qualman
Search engine journal
All twitter , www.Mediabistro.com
PEW internet research
Burson-Marsteller