RELAUNCH OF BPL TV

INTRODUCTION British Physical Laboratories group (BPL) is

an Indian electronics company, founded by TPG Nambiar, that deals with consumer appliances such as refrigerators and washing machines, home entertainment products and health care devices.

BPL TELEVISION: As its’ tagline says, “BELIEVE IN THE BEST” it truly will

mean by the range of the TV’s we have brought in. Since our inception, BPL has consistently met high

quality standards driven by our manufacturing process. Our emphasis has been always in providing customers with the latest innovations & technologies in our products that would give them a truly great experience.

New Logo

RANGE OF BPL TVS

BPL Halo BPL Celestial BPL Insight BPL Unique BPL Kitchen TV BPL Battery TV

BPL HALO“THE ANGEL FOR YOUR EYES”

BPL Halo is our LCD range of televisions.

The size range starts from 21 inches to 40 inches.

The pricing starts from Rs.20,000 onwards.

FEATURES OF BPL HALO

BPL Halo has the best sound quality because of the Bose Speakers fitted in the TV.

It also has great picture clarity & various picture modes like Sports, Animation & Movie Modes.

Additionally, it has a USB Slot, so one can view pictures & movies on BPL Halo.

TARGET AUDIENCE

Lower Middle Class & Middle Class.

We are targeting the lower middle class & middle class section because we think customers in this section would like to have an LCD TV with these features for a reasonably low price.

BPL CELESTIAL“HEAVEN IN YOUR HOME”

BPL Celestial is our LED range of televisions.

The size range is from 21 inches to 51 inches.

The price of a BPL Celestial starts from Rs.30,000 onwards.

FEATURES OF BPL CELESTIAL

BPL Celestial has the best sound quality because of the Bose Speakers fitted in the TV.

Great picture quality with HD experience.

It has a USB Slot, so one can view pictures & movies on BPL Celestial.

FEATURES OF BPL CELESTIAL

The BPL Celestial is fitted with a CD Drive, where one can use DVD’s, VCD’s & Audio CD’s.

It also has Bluetooth v3.0, so one can transfer audio files, pictures etc. straight from the mobile devices or PC’s.

Sensor Remote Control, a unique feature BPL is proud to introduce. The channel & volume buttons are on a touch-screen panel.

TARGET AUDIENCE

Upper Middle Class.

We are targeting upper middle class section because we think that customers belonging to that section will like to buy an LED TV with so many features & for such a reasonable price.

BPL INSIGHT“EXPERIENCE 3D WITHIN REACH”

BPL Insight is our brand new 3D range of Televisions.

The size range is from 40 inches to 59 inches.

The pricing starts from Rs. 2,00,000 onwards.

FEATURES OF BPL INSIGHT

BPL Insight has the best sound quality because of the Bose Speakers fitted in the TV. Now sound is much more crisp & clear than ever.

Great picture clarity with 3D experience. See your favourite programmes, music videos, pictures & movies with our cutting edge 3D technology.

It has a USB Slot, so one can view pictures & movies on BPL Insight.

FEATURES OF BPL INSIGHT

The BPL Insight is fitted with a CD Drive, where one can use DVD’s, VCD’s & Audio CD’s.

It also has Bluetooth v3.0, so one can transfer audio files, pictures etc. straight from the mobile devices or PC’s.

Sensor Remote Control, a unique feature BPL is proud to introduce. The channel & volume buttons are on a touch-screen panel.

FEATURES OF BPL INSIGHT

BPL Insight has Wi-Fi connectivity, so you can surf the internet through the TV.

With BPL Insight, get instant access to a world of apps, like Facebook, Twitter, Skype, YouTube, ESPN Scorecenter etc. which are already pre-installed.

FEATURES OF BPL INSIGHT

Now, control your BPL Insight with ‘your hands’. Introducing Air Gestures. Change the channel with a swipe, increase the volume by raising your hands & turn the TV on with a clap! (Must be within the sensor range)

BPL Insight also has a brand new feature called SmartStay. The TV switches off, if the sensor doesn’t detect physical presence in its range after a certain time limit that can be set according to the customer.

TARGET AUDIENCE

High class.

We are targeting the high income group because people in this category will be able to afford a 3D TV.

With such great features, even the high income group will feel it’s a reasonable price.

BPL UNIQUE“IT’S ALL ABOUT U”

BPL Unique is our first customizable TV range. A customer can design and customize the TV to fit

his/her personal taste. We enable the customer to easily customize the TV

including the colour of the TV frame, it’s screen size, it’s stand or wall mount and it’s accompanying remote control.

The minimum size of the BPL Unique is 25 inches & pricing starts from Rs.50,000.

BPL KITCHEN TV

Kitchen TV is our innovative product which we will be providing to our customers.

Not many people have room for a big screen TV in their cooking area.

Smaller-sized kitchen TV’s can fit on your countertop and allow you to keep up on your favourite shows when cooking, eating or even cleaning.

The size of the TV will be 18 inches & the price for the BPL Kitchen TV will be Rs.15,000.

BPL BATTERY TV“ZINDA HOON MAIN”

BPL Battery TV is our first battery powered television which will enable the users to watch the television as desired up to 2 hours during power cuts.

The television switches to the battery mode once the power goes off.

Approximate price of the TV will be 30000-40000 for 21’ to 24’ TV sets.

TARGET AUDIENCE

Urban: Tier2 and Tier 3 states like, West Bengal, Assam, Bihar etc.

Rural: Villages near cities and national highways.

They experience a lot of load shedding, so they would prefer buying our Battery TV.

PROMOTIONAL SCHEMES

Exchange schemes: Exchange any old TV for a 40% discount on a new BPL TV of the same range (LCD, LED, 3D)

Contests: During major sports events, BPL will be having contests to win TV’s.

Festive Season Discounts: During various festive seasons like Diwali, Ganesh Chaturthi, Gudi Padwa etc. BPL will have various discounts for all their TV’s.

Full Payment Discount: A discount starting from 10% up to 20% can be given on full payment of BPL TV’s.

PROMOTIONAL SCHEMES

Scratch Card Offers (seasonal): Scratch Card offers will be available during the Diwali season.

Free installation: We will provide free installation for all TV sets.

Event sponsorship: We plan to sponsor various sporting tournaments, reality & lifestyle shows.

EMI’s: EMI’s at a very low interest rate.

PROMOTIONAL SCHEMES

Online Shopping Discounts: BPL plans to have discounts for various online shopping sites like Flipkart, HomeShop18, Snapdeal etc.

Delivery Of BPL TV to Rural Areas in our BPL Van: We will be delivering our BPL Halo range to a few rural areas as a CSR initiative.

Foursquare Discount: Whenever a customer ‘checks-in’ to an electronic shopping outlet & buys a BPL TV, a 15% discount will be given.

ADVERTISING

Initially we will be using various media such as television, newspaper, radio, hoardings on highways, mall activities & magazines

Television channels- Colours, Star Plus & Zee TV during evening serials time(8pm-11pm). ESPN, Star Sports, during live matches. MTV- Roadies & Coke Studio.

Radio- Radio Mirchi 98.3, Red FM 93.5. Newspapers- TOI & local newspapers Magazines- India Today and Stardust Online Advertising- Facebook & Twitter

SURVEY ANALYSIS

NO. OF TV SETS OWNED

40%

35%

20%

5%

1234

TYPE OF TV’S OWNED

56%

36%

4% 5%

LCDLED3DPLASMA

DESIRED SIZE OF TV

6%

56%

31%

7% 21'-29'

30'-39'

40'-49'

50' and above

THINGS THAT INFLUENCE TO BUY A TV

18%

14%64%

5% offers

adver-tisments

features

banners

others

COMPETITORS

46%29%

25% sony

samsung

LG

others

FEATURES USED

2%

30%

4%33%

30%

video con-ferencing

watching tv

youtube

movies-DVD

USB connec-tion

THANK YOU