bpma industry research 2012
TRANSCRIPT
2
BPMARESEARCH
The survey was commissioned by the BPMA and individual in depth interviews were carried out by an independent research agency in April and May 2012
Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education
92 per cent of respondents were aged 25-44
1
2
3
About the BPMA
Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.
BPMARESEARCH
49%
30%
21%
Increased
Stayed the same
Decreased
Spend change on promotional items since last year
BPMARESEARCH
expect it to increase, 33%
expect it to stay the same; 50%
expect it to decrease, 17%
Spend change on promotional items from this year to next
*multi answers possible
BPMARESEARCH
Every Month
Every 3 months
AnnuallyTwice a year
Once a year
%
... 66 per cent of senior marketers
purchase promotional products at
least every three months
3%
13%
20%
33% Frequency of buying promotional Items
33%
*multi answers possible
BPMARESEARCH
*multi answers possible
Exam
ple
text
Exam
ple
text
KeyR
ing
Cata
logu
es
Curr
ent s
uppl
iers
Inte
rnet
Agen
cy
26%
Top Sources of information on merchandise
33%.
Co -
wor
kers
53%.
70%.
23%.
BPMARESEARCH
Exam
ple
text
Exam
ple
text
Exam
ple
text
Bran
d m
essa
ge la
sts
long
er
Targ
ets
cust
omer
s eff
ectiv
ly
Abili
ty to
cre
ate
loya
lty
69%.
Main reasons promotional items are used in sales /marketing campaigns rather than other incentives? 52%.
46%.
*multi answers possible
BPMARESEARCH
Price; 79%
Ability to meet deadlines , 16%
Usefulness, 59%
Relevance; 23%
attractiveness to target audience ;
23%
Key Influences on decision making for purchasing merchandise
*multi answers possible
Top 3 items purchasedBPMARESEARCH
*The above items received the most mentions as the top item purchased by buyer.
Pens - 35%
Pads, notebooks & Post-its - 13%
Canvas shopping bags/Eco bags - 10%
*multi answers possible
10
BPMARESEARCH
Email your clients with the main findings.
Upload to your Website.
Presentations to clients & local businesses.
Your email footer & blogs.
Add to blogs & social media.
1
2
3
4
5
How can I use this research?