How to Build a Successful Online BrandBy Brad Jermeland

01

In a day and age where people can find out anything about you and your past with the click of

a button, the importance of building a personal brand unique to you and your interests becomes

even more relevant.

An expressive online profile can speak volumes about and your abilities, as well as leave a good impression with the people who are looking you

up.

By controlling information related to you and your interests, you are essentially creating a brand that is

unique and representative- leaving no room for questions and doubts from possible employers and

network circles.

The first steps of creating a successful personal brand is to determine what kind of presence you

want to portray to the public. People will choose to shape their profiles depending on the specific

audience they are trying to reach.

Your target audience can vary: it could be a new job market, a broader clientele base or just your friends and close circles. Here are a couple of steps that can

help you along the way…

Values

Values

When looking to hire, companies usually gravitate towards applicants who share similar values and

goals of the organization. This creates a culture and work environment that is fulfilling for employees,

both professionally and personally.

Values

For many people values are built upon personal beliefs, and they are used as pillars on leading a meaningful and complete life, which is why it is

extremely important to vocalize these beliefs when reaching out to new networks and

employers.

Identify Your Passions!

Identify Your Passions

When looking to change careers, people are usually encouraged to reflect on the daily activities that are rewarding to them. It is

important to be able to integrate these personal passions with your new job because it can help you achieve a well rounded professional life.

Identify Your Traits

Identify Your Traits

Personal traits are unique qualities that distinguish you from other people and overtime help shape your personality. Being fully aware of these traits can help people identify parts of

their character they are proud of, as well as areas in which they can improve.

Discuss your behaviors and attitudes with your close friends and family members – their honest insights will give you a better understanding of

who you truly are and how people perceive you.

Identify Your Traits

Identify Your Traits

The honest feedback you will receive from the people that know you best will help you build

an online brand you can be proud of.

Reflect

Reflect

After you have set the foundations of your online brand, its time to plan the next stage of your career and personal life. Take a close look

at your past work experiences and evaluate what has worked for you in the past and

identify the experiences that have been the most rewarding to you.

Reflect

By reflecting on relationships and professional encounters can help you distinguish what

aspects of your career you want to bring with in your next position and what you want to leave

behind.

By reflecting on past your roles and focusing on what has made you the happiest will eventually lead you towards a career path that will correlate

with your personality and values.

Reflect

Draw out several paths that could possibly take you to your ultimate goal, and follow the ones

that fit your schedule, morals and current situation.

Reflect

Follow Other’s Footsteps

Follow Other’s Footsteps

The presence of mentors is necessary in the life of any young professional, and those who are

well into their desired career paths.

Looking up to someone who is successful and respected in their field is important in helping

you model your career and work after someone who has already done it.

Follow Other’s Footsteps

Create a list of the people you admire and study their career paths, core values and truly get to

know their journey. It is possible that they went through hurdles and difficulties at some point, which can help you learn from their mistakes.

Follow Other’s Footsteps