BRADFORDCITY

The Business

BRADFORD CITY

The Business

We believe that the football club is a major beacon within the City of Bradford. The club, both on and off the field have seen major strides forward over the last 6 years.

Details within this document will highlight just how far we have come over a short period of time and the upward trend we, as a club are currently enjoying.

We believe that we offer a great vehicle for your company and detailed within this presentation are the reasons why we, as a club, should be at the forefront of any sporting relationship you as a business are considering.

There is a real desire to succeed – it’s exciting times ahead for the club.

We believe – so should you !

WIGAN WARRIORSAccessibility That Will Blow You AwayOur accessibility makes us unique within the game. Our players andstaff share a genuine interest and desire to engage with our partners,fans and the community. This is an engrained trait, based on our strongmorals and beliefs.

Trailblazers in affordable football

We are at the forefront in the quest to offer affordable football so we’re making it more accessible. The 25% decrease in the cost of the adult season ticket has seen a 100% increase in demand. We see ourselves as the flag bearers of this pioneering initiative.

The Bantams Way

Bradford City Academy strive to produce playing talent that willfeed the first team in future years. The club have looked toactively reach out to Bradford schools and junior football teamsin our bid to find Tomorrow’s Next Big Thing Today.

A Truly Unique Approach

With a decorated history dating back to 1903 and seen as one of the most highly recognisable Football League clubs, we’ve identified anexciting opportunity to be an innovative challenger within professional football, re-imaging the traditional take on commercialpartnerships. We will achieve this through our dynamic approach, our willingness to try anything and our philosophy of ‘an open door’ forour partners. We believe this will deliver meaningful commercial partnerships. With that we are looking for partners who share our valuesand approach.

Modern day BCFC Legends

Stuart McCall | Benito Carbone | Peter Beagrie | Bobby Campbell | Gary Walsh | Dean Saunders | Dean Windass | John Hendrie | David Wetherall + Many more

We tailor packages to help you meet your objectives, whether through sponsorship, CSR programmes or engagement

BRADFORD CITY

The Bantams

691,124watched Bradford City at league games during 2016/17 season

Fan funding raised over

£152,000 through

various supporter rewardsaimed at renovating theexisting changing rooms andpurchasing a new scoreboard

21,220Highest home attendance:

Bradford City vs Peterboroughat the Northern Commercials

Stadium Valley Parade

36,000Bradford City fans travelled to Wembley to support the

team in the Capital One Cup final vs Swansea –

turning one end into a sea of claret and amber

443,185Fans watched Bradford City at

The Northern CommercialStadium for the 16/17 Season

14,800+Season ticket holders

6,000fans attended a sold out FA

Cup tie at Chelsea. Contributing to the biggest

FA Cup upset in history

Average corporate

guests per game

230

Male 80.7% : Female 19.3%Gender split

71%Of season ticket holders are

from the BD post code

Junior Bantams

Membership has increased year on year

since formation

Bar upgrade Season Tickets

1,200

2978 27463585 3464

2012

272

1078572

704 659

393

570

1000

2000

3000

4000

5000

0-14 15-30 31-45 46-60 61-75 75 -

Age / Gender Split

MALE FEMALE

BRADFORD CITY

The Fans

BRADFORD CITY

Source: KANTAR MEDIA

Total Media Value (Seasons 13/14, 14/15, 15/16, 16/17 March)

SHIRT SPONSOR 13/14 14/15 15/16 16/17 (March)

Shirt Front £439,744 £1,723,714 £302,435 £245,490

Shirt Back £749 £91,347 £2,563 £15,695

The figures show the accumulate media value figure for television, on-line and press coverage for the relevant shirt sponsorship position.

Bradford City – League 1

Bradford City receive full match radio commentary for both home and away games. Current statistics indicate around 19,000 listeners during 14:00 – 18:00 on a Saturday

Source: Pulse1

Media Exposure

BRADFORD CITY

Source: EFL

Media Exposure

Live 2016/17 Highlights 2016/17

Date Channel GameAverage Audience

(individuals - ages 4+)Average Audience

(individuals - ages 4+)

20/05/2017 SS1 Bradford City Vs. Millwall 574,000 Cumulative 26,529,000

07/05/2017 SS1 Fleetwood Town Vs. Bradford City 231,000 Saturday Average 454,132

04/05/2017 SS1 Bradford City Vs. Fleetwood Town 138,000 Sunday Average 178,641

17/04/2017 SS1 Sheffield Utd Vs. Bradford City 183,000

26/03/2017 SS1 Scunthorpe Utd Vs. Bradford City 209,000

Average 267,000

Cumulative 1,335,000

Live 2015/16 Highlights 2016/17

Date Channel GameAverage Audience

(individuals - ages 4+)Average Audience

(individuals - ages 4+)

20/05/2016 SS1 Millwall Vs. Bradford City 224,000 Cumulative 24,241,500

15/05/2016 SS1 Bradford City Vs. Millwall 276,000 Saturday Average 440,125

20/09/2015 SS5 Bradford City Vs. Sheffield Utd 70,000 Sunday Average 143,061

Average 190,000

Cumulative 570,000

Bradford City SKY Sports / Channel 5 - viewing figures over the last two seasons.

BRADFORD CITY

CRM

• Email data: Over 14,500 combined email records | Bradford City FL centrally controlled weekly newsletter 4,500 subscribers | Club generated newsletter to 10,000 email records

A Highly Engaged Audience

368,344 Monthly Page Views162,424 Ave Monthly Session

14,896 7-day active users

CLUB SOCIAL REACH

Twitter: 74.6k Facebook: 118k

PLAYER SOCIAL REACH Nicky Law 45.7K | Charlie Wyke 8.2K |

DIGITAL REACH – www.bradfordcityfc.co.uk

Video: The Club has over 600 paid subscribers to ourBantams Player web site and over 5,000 subscriberson YouTube

Engagement & interaction are strategically equally as important as likes & followers

Zayn Malik 21.9M

Dynamo 2.4M

FAMOUSFANS

Periscope – 15/16 Player of the Year Awards

• Live video clip length 12m 50s – Impressions 72,913 Engagement 3,925 (5.3%) Total consumption 28h 43m 56s Total Replays 2,683 and 5,968 hearts = top 1500 account.

Desktop 52% | Mobile 48%

Social Media - Twitter

• Average monthly impressions 5M

• Match day average – 400K impressions

BRADFORD CITY

(Inter)National Reach

Bradford City have a strong core regional fan base throughout the West Yorkshire region – including Leeds, Huddersfield, Wakefieldand Halifax. Supporters stretch along the M62 corridor into Manchester and also into the Hull areas. In addition there are a numberof regular supporters based in and around the London area.

Info - 17/18 Season ticket holdersThrough a FL initiative it was found that the football club engagement extends globally, particularly into America, Australasia and Europe.

17/18 Season Ticket Demographics

Bradford 12,921Leeds 1,707Halifax 654Wakefield 423Huddersfield 362York 195Harrogate 184Sheffield 71Lancaster 65Doncaster 69Manchester 47Stockport 44Nottingham 44Hull 23Liverpool 15

USA 31Australia 28Republic of Ireland 12New Zealand 8Germany 7Norway 7Poland 7Spain 7Canada 5Others

Total International 181

#globalbantams

BRADFORD CITY

Season Ticket -Demographics Male / Female split – 17/18

MALE FEMALEUnder 11’s (free) 2,084 833Under 16’s (£99) 1,144 297Adults (£149) 11,474 2,416

MALE supporter 80.7%FEMALE Supporter 19.3%

Internet Sales

31% On-line

Season Ticket Demographics Bradford Area breakdown Leeds Area Breakdown

Bradford 12,921 71% BD1 City Centre 24 0.2% LS1 Leeds City Centre 6 0.0%

Leeds 1,707 9% BD2 Wrose 1284 9.9% LS2 Leeds City Centre 2 0.0%

Halifax 654 4% BD3 Thornbury 145 1.1% LS3 Woodhouse 1 0.0%

Wakefield 423 2% BD4 Bierley 734 5.7% LS4 Kirstall 3 0.0%

Huddersfield 362 2% BD5 Bankfoot 232 1.8% LS5 Kirstall 10 0.1%

Harrogate 184 1% BD6 Buttershaw 1119 8.7% LS6 Headingley 9 0.1%

York 195 1% BD7 Lidget green 315 2.4% LS7 Chapel Allerton 9 0.1%

Doncaster 69 0% BD8 Girlington 198 1.5% LS8 Roundhay 16 0.1%

Sheffield 71 0% BD9 Frizinhall 198 1.5% LS9 Harehills 14 0.1%

Nottingham 44 0% BD10 Eccleshill 1249 9.7% LS10 Hunslet 19 0.1%

Lancaster 65 0% BD11 Birkenshaw 142 1.1% LS11 Beeston 7 0.1%

Stockport 44 0% BD12 Low Moor 465 3.6% LS12 Armley 19 0.1%

Warrington 30 0% BD13 Thornton 989 7.7% LS13 Bramley 53 0.4%

Manchester 47 0% BD14 Clayton 327 2.5% LS14 Seacroft 8 0.1%

Hull 23 0% BD15 Allerton 575 4.5% LS15 Temple Newsam 15 0.1%

Liverpool 15 0% BD16 Bingley 1117 8.6% LS16 Adel 45 0.3%

All others 1,394 8% BD17 Baildon 995 7.7% LS17 Harewood 39 0.3%

BD18 Shipley 1188 9.2% LS18 Horsforth 50 0.4%

18,248 BD19 Cleckheaton 288 2.2% LS19 Rawdon 163 1.2%

BD20 Silsden Keighley 539 4.2% LS20 Guiseley 188 1.4%

Corporate tickets 400 BD21 Hainsworth 154 1.2% LS21 Otley 122 0.9%

BD22 Cowling / Haworth 433 3.4% LS22 Wetherby 21 0.2%

Total 18,648 BD23 Skipton 200 1.5% LS23 Boston Spa 8 0.1%

BD24 Settle 11 0.1% LS24 Tadcaster 9 0.1%

LS25 Garthorth 35 0.3%

LS26 Rothewell 17 0.1%

12921 LS27 Morley 62 0.5%

LS28 Caverley 313 2.3%

LS29 Ben Rhydding 444 3.3%

1707

2017/182017/18 2017/18

BRADFORD CITY

24,000+Providing football and sports coaching for children in the

Bradford district

200+ Player appearances in 16/17 season

34Local football camps

CLARET AND AMBER DAY

Innovative scheme to promote the distinctive colours throughout the local schools tied into

remembering May 11th

130Bradford Disability Football

Club members training Friday evening and Sunday morning

30School penalty shoot outs

Futsal members

BTEC 3 Sports Diploma

National Citizen Service (NCS)

400Places for young people aged

between 16 & 18

The Bradford City Community Foundation is the official charity of the football club and uses thepower of Sport and Football to make a difference to people’s lives.

“Raising aspirations through Sport Education and Health”

1,500Children attended

9,000Children took part

Women and Girls (14+)

programme

190Introduced into football clubs

25

RESPECT

SESSIONS

Primary School sessions ‘Bantams against Bullying’

BRADFORDCITY

The Broadway

Objective

• To drive sales of Bradford City merchandise during the main Christmas selling period• Increase mall footfall• Aggressively promote via social media and through the official web site• Differentiate the product mix from the club store• Become part of the Broadway ‘promotional mix’• Tailored product offer targeted at ‘impulse’ purchaser• Excite and delight with creative execution• Underpin the success of the team through a ‘good news story’ of a pop up shop

BRADFORD CITY

MICK SHACKLETONCommercial Manager

Northern Commercials Stadium, Valley Parade, Bradford, BD8 7DYM. 07973281355E. michaelshackleton@bradfordcityfc.co.ukW. www.bradfordcityfc.co.uk

thebantams @officialbantams