braid workshop for women: finding your social media strategy
TRANSCRIPT
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Welcome!
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Hi, I’m Dani
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Last Month…Social Platforms
Facebook is cool!
Edgerank, engage and FB will like you
Go where the audience is
Why go social?
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Find Your Strategy
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Who’s posting the good stuff?
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ENGAGE
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Where do I start? Start by asking yourself the following:
Do I have the time?
Do I have the resources?
Where is my audience?
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Fill out your profile
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Professional
Cohesive
Serious...ly awesome and ready to engage!
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Show... don’t tellWhat have you done? Optimize with keywords Keep it funky fresh Keep it personal, personable and up-to-date
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Find your voice & Tone
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Ask...If your brand was a person what kind of personality would they have?
If your brand was a person, what is their relationship with the customer?
Describe in adjectives what your brand is NOT
Who is similar to you?
What do you want the customer to think?
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You now have a voice!You’ve found your voice and tone
Voice is the mission.
Tone is what you do
Thrill and DELIGHT THEM and they will return the same to you.
KARMA...believe in it.
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Pick Your Strategy Remember: strategy is all about audience and niche What works for me won’t necessarily work for you But the little engine that could put it perfectly: try,
try again.
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1.Awesome/Quality Content2.Timing3.Ideal Frequency
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Let’s get Visual
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VISUAL CONTENT IS KING
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PhotosHashtags
VideosQuotes
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Links back to websiteThird party content from other people, tag them Q’s and polls on twitter Anything that’s relevant to your voice and tone
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Start here…Every other day on Facebook
AdsInstagram 2-3 times a day Twitter 5 times a day (including tweets and
retweets)
BE CONSISTENT
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Timing9-11 G+ 1-4 PM FB 1-3 PM on Twitter 5-6 PM on LinkedIn 5-6 PM Instagram Figure out when your audience is online
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Tools you’ll #Love Hastagify.mePablo by BufferAdobe Creative Buzzsumo Hootsuite to scheduleGoogle News
Trending Hashtags Trending topics Free stock photo sites: Pexel, 123rf, unsplash, gratisography, and moreCool holidays and days of the month
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Here’s what a social media calendar looks like ;)
With more content and detailed info for your audience, of course!
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TRY IT YOURSELF
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Try, try again!