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Brain activity: winners vs losers
J. Vieito, F. T. Rocha, A. F. Rocha
and R. Pownall
Financial Education and Behavior Investor Conference, Rio de Janeiro - 2014
Financial results
Classifying
Winners are those having FB>Market in
more than 60% of the decisions
Regression mappings: volatility
Common component: calculus
High
Right hemisphere
Low
Left hemisphere
Winners use left and right areas for
value, benefit and risk analysis
Losers use left areas for
handling numeric value differences.
Are winners using emotion?
winners loosers
Brain and Emotion
Emotion and Decision Making
Emotion and Decision Making
INSS PGBLxVGBL PRIVATE
FUNDS
BANKS STOCKS
LIFELONG PRACTICALITY PRACTICALITY PRACTICALITY RENTABILITY
65, 70, 125??? PENALTIES BANKRUPTCY OVERHEAD LOSS
Cost, benefit and risks
Cost, benefit and risks
Cost, benefit and risks
Brain and Decision Making
Financial Education and Behavior Investor Conference, Rio de Janeiro - 2014