brain & heart presentation

BRAIN & HEART INCENTIVE WEB PLATFORM

Brain&Heart is a web pla0orm developed to manage and communicate the various ac9vi9es of a Sales Management with high informa9on technology solu9ons to maximize the performance of sales ac9vi9es.

It is a web pla0orm with a BRAIN and a HEART:

✓The BRAIN: manages all the results of a sales network, over the web in real 9me and with maximum ease.

✓The HEART: uses the web to communicate, to animate the campaigns and to send out video messages, e-‐mail or sms.

MAIN FEATURES

Brain&Heart manages compe99ons incen9ve, canvass sales, trade challenges and contests, short tac9cal ac9ons whose strength lies in the 9meliness of informa9on.

It’s main features:

✓it monitors up to 30 simultaneous challenge for single user

✓it is extremely flexible

✓it provides automaDcally updated results in real 9me

✓it controls the work of all trades: wholesalers, dealers, agents, subdealers, subagents, salesmen, retailers

✓it contains algorithms of main incen9ve ac9ons

✓it interfaces with most common CRM pla0orms (SAP, Oracle, Sales Force, etc.)

✓it communicates, automa9cally and in real 9me, through video, sms, e-‐mail, desktop alert

✓it is visible and manageable even by means of tablets and smartphones

THE WEBSITEA S S E E N B Y T H E U S E R

LOG-‐IN PAGE

Login with User ID e Password

The user can also enter via link from company website: if he has already logged in the company website, he will not have to repeat it

The central space is available for slideshows, videos or animaDons

Brain & Heart simultaneously creates and manages sites dedicated to different brands or different internaDonal markets, in their local languages. In the "mulD" version, it is currently available in 21 languages

Space intended for company logo, product brand and campaign logo

HOME PAGENews secDon with images or PDF a]achments: it may contain end user custom news

Space intended for slideshow or graphic banner

Space intended for slideshow

Space for the presentaDon of awards with text, images or video

The plaZorm can handle up to 30 simultaneous sales challenges for each cluster (here are shown two campaigns)

Personal welcome

Section which shows the performance of the campaigns: scores, rankings and graphical indicators showing the goals alignment. This section is constant on all pages.

USER’S PROFILE

SecDon containing user’s data

The first Dme you login, this page appears first in order to be completed for registraDon

REGULATIONSThe regulaDons are available online and can be downloaded in PDF format: the user can view all the regulaDons of the current campaigns

A filmed company manager (or alternaDvely an actor) helps to understand the regulaDon

ACCOUNT STATEMENT: GOALS & ACTUALS

IdenDficaDon of campaign

This secDon simultaneously monitors multiple campaigns

Possible addiDonal "Bonus"points

A filmed company manager (or alternaDvely an actor) presents the goals

Pyramid structure: each level of the network can see and interact with subnet of its competence:• wholesalers• dealers• agents• subdealers• subagents• salesmen• retailers

Goal Actual Percentage of achievement or total accumulated points

Area Manager

District Manager

Dealer

Subdealer

Salesman

RANKINGS

User's posiDon in the ranking

ParDcipants in winning posiDon

Chasing parDcipants,the user is highlighted in blue

All results are automaDcally updated in real Dme

The rankings can be expressed in points, volumes or percentages of achievement and can mask the names of the other parDcipants

AWARDS GALLERY: JOURNEYS AND SINGLE GIFTS

The award journeys are presented with photos and videos

The winners of the journeys take advantage of the plaZorm for everything concerning their departure: registraDon, program updaDngs, informaDon about the desDnaDon, reporDng any allergies, diets, special needs, etc.

AWARDS GALLERY: GIFT CATALOGUEGif and fancy goods are presented in a catalog. The selecDon can be by theme or value

At the end of the campaign, the parDcipant can apply for the awards, purchasing them with collected points, with the simple system of e-‐commerce

A filmed presenter illustrates all funcDons of the online catalog

ANIMATION & FOLLOW-‐UPBrain&Heart conDnues to keep awake the interest for the campaign even afer its closure

CreaDon of a community among the parDcipants and managing of a dedicated social network

InteracDve online game on the theme of the campaign or the award trip Sharing some successful performances

with other parDcipants

HELP DESKRequests to Help Desk are organized by skill (technical, commercial, rules, request of premiums) and addressed to specialized personnel

The help desk discusses the issues on English by e-‐mail or, if necessary, by phone. On specific request, it communicates in the language of the country from which the request originates

MULTI-‐STANDARD ACESSIBILITY

The site is fully accessible via PC

tablet

or smartphone

BACK OFFICETHE ADMINISTRATOR’S MANAGEMENT

CONTENT MANAGEMENT SYSTEM

The pla(orm is released with agency’s start-‐up, which includes:

✓massive loading of master data

✓crea;on of the star;ng clusters

✓defini;on of the different formulas of regula;on (or regula;ons)

✓graphic customiza;on

✓ loading of mul;media in chroma-‐key technology

After start-‐up, the client is able to manage and edit autonomously very easily and in real time:

✓user profiles

✓clusters

✓regulations

✓rankings

✓news and posts

✓all the mul;media content: photos and video

The control panel of the platform is easy to use without any computer skills and is accessible by all popular browsers (Explorer, Firefox, Chrome and Safari), even through tablets and smartphones.

BRAIN & HEART’S ADMIN HIERARCHY

The Interna9onal Network Administrator:

✓provide to all local markets a high tech incen9ve tool in 21 languages

✓check all local ini9a9ves

✓suggest as a “Ready Kit” a success campaign formula to all local markets

✓acts as spokesman of the Local Market Administrators

✓is responsible for implementa9ons and upgrading

The Local Market Administrators manage their local incen9ve ini9a9ves as shown in the following tables

InternationalNetwork

Administrator

Local MarketAdministrator






B&HPlatform





MANAGING USERS AND CLUSTERSThe Local Market Administrator can:

enDrely and autonomously manage users and clusters

1. add new users or delete old ones

4. perform specific searches, and export the data to Excel or CSV

2. change the profile of each user and enable or disable user’s access to certain funcDons, such as the use of SMS messages

3. divide parDcipants into the desired number of clusters, according to:• sales volumes• market sectors• treated brands• territorial divisions

CREATING OR EDITING A CHALLENGEThe Local Market Administrator can:

1. choose the dates of beginning and end of the challenge

3. add at any Dme to a challenge a spot campaign (eg, on a product, a brand or a season) with bonuses in points

4. choose the type of ranking: percentage, points or bonus

2. create the name and descripDon of the challenge

5. choose the formula (among those preloaded at start-‐up)

6. select the unit system

CLUSTERING A CHALLENGEThe Local Market Administrator can:

1. view the clusters loaded into the system

3. aggregate or disaggregate the chosen clusters

5. choose the possible access threshold

2. determine the cluster that will parDcipate in the campaign

4. choose the number of winners for each cluster

MANAGING MULTIPLE CHALLENGES SIMULTANEOUSLYThe Local Market Administrator can:

simultaneously manage all the campaigns in the year, up to 30 for each cluster

2. create or add new challenges

1. view acDve challenges, and stored ones

LOADING SALES DATAThe Local Market Administrator can:

load rankings in 2 modes:

1. automaDc mode: data are automaDcally received by the company's CRM and processed in real Dme so the rankings are constantly updated

2. semi-‐automaDc mode: the data are transferred from CRM to the plaZorm via an Excel file, as soon as the company makes them available

MANAGING PHOTOSThe Local Market Administrator can: 1. create his own library of photos to be used

within each challenge

2. load or delete any photos from the library

the system automaDcally normalizes sizes and formats of the images

3. freely insert any photos of the library in one of the areas of the site intended for images

MANAGING VIDEOSThe Local Market Administrator can:

2. create a movie shooDng himself with a smartphone and publishing it on the site

upload clips of any standards and dimensions, the system will automaDcally normalize them

1. upload videos, for an immediate use on the site, or to a]ach them to messages to be sent to his network or his customers

MANAGING BANNERSThe Local Market Administrator can:

1. upload animated banners or slideshows in dedicated spaces

2. simply upload mulDple photos in the same space to automaDcally create a slideshow

CREATING A BOOSTERThe Local Market Administrator can:

2. create a score accelerator on a pre-‐exisDng campaign to promote a product or a specific service

1. create a campaign spot with a specific prize, within an annual campaign, for example to push sales of a seasonal product or to create a final rush

“BEST PRACTICE” & “READY KITS” SHARINGThe Local Market Administrator can:

Challenge:GRAND PRIX

Dealer:SPORTCAR DEALER, Milan, Italy

The Story:This is just a placeholder text. Reading it ruins your eyes and let you make silly ques;ons like: What does it mean? Nothing! This is just a placeholder text. Reading it ruins your eyes and let you make silly ques;ons like: What does it mean? Nothing! This is just a placeholder text. Reading it ruins your eyes and let you make silly ques;ons like: What does it mean? This is just a placeholder text. Reading it ruins your eyes and let you make silly ques;ons like: What does it mean? Nothing! This is just a placeholder text. Reading it ruins your eyes and let you make silly ques;ons like: What does it mean? Nothing! This is just a placeholder text. Reading it ruins your eyes and let you make silly ques;ons like: What does it mean?

2. “Ready Kits”: propose to all markets a successful campaigns from which taking inspiraDon for their own regulaDons

1. “Best Practice”: share successful performances with the other parDcipants, through a system of automaDc interviews in which the selected user tells his story simply filling a form

PUBLISHING NEWS & POSTING MESSAGESThe Local Market Administrator can:

1. choose recipients

2. a]ach a PDF

6. choose the language

7. publish: by pressing the bu]on, the news will be published on the site and branched via SMS

4. a]ach an image

3. write the text

5. choose the period of publicaDon

MANAGING AUTOMATIC MESSAGESThe Local Market Administrator can:

2. whenever changes the situaDon of an individual user (ranking or scores)

3. to those who has not yet registered to the campaign

1. to users that do not connect to the portal for X days

let the system automaDcally send a default email and/or sms:

HELP DESKThe Local Market Administrator can: answer to users who require assistance through the Help

Desk, by simply opening a Dcket

idenDficaDon of Dcket and user who opened it

status of Dcket (open or closed)

answer

quesDon

PROCESSING STATISTICSThe Local Market Administrator can:

have a complete and detailed monitoring of the success of the campaign in real Dme

1. check resultsday by day

4. check results in a customized way according to the needs of the company and export them directly on PowerPoint charts and histograms

2. check results by country, area, region or cluster

3. check the access frequency of users

MODULARS Y S T E M

Allows dealers, agents or wholesalers to create self-‐managed campaigns

Creates and manages a dedicated social network

Sell-OutModule

CommunityModule

SELL-‐OUT MODULE

The Sell-‐Out Module transfers all the powerful features of Brain&Heart platform under the direct control of a single dealer, agent or wholesaler who can freely create and manage sales contests within his structure.

Opportuni9es for the dealers, agents or wholesalers:

✓increase sales more easily achieving their goals

✓opDmize human resources

✓fiscal benefits on awards

✓moDvate his employees

Opportuni9es for the company:

✓control on Sell-‐Out

✓moDvate its dealers, agents or wholesalers to achieve their goals with a tool that gra9fies their entrapeneurship sense

✓increase sales

COMMUNITY MODULE

The Community Module allows you to create a real corporate Social Network: a useful tool for communication during the campaign, a cute bulletin during the journey and an irreplaceable tool for the follow-‐up campaign.

Opportuni9es for users:

✓exchanging useful informa9on for their job and instantly sharing it with the en9re network

✓asking for an instant advice to solve a par9cular problem

✓feeling constantly supported by a large community

✓crea9ng or deepening friendships between colleagues

Opportuni9es for the company:

✓increasing team spirit

✓fostering a sense of belonging to the company

✓improving the efficiency of the network

TECHNICALS P E C I F I C A T I O N S

ACCESSIBILITY

The web pla0orm is fully accessible either via PC, smartphone or tablet with the following specifica9ons:

✓portal developed in HTML5 and responsive design for mul9-‐device usability and orienta9on (desktop, tablet, smartphone). The responsive design allows a smooth adapta9on and compa9ble with all pla0orms, especially Android and iOS

✓housing on distributed cloud servers encrypted SSL 256 to ensure the highest level of up9me and security of data processed

✓using cookies is not necessary (the pla0orm manages the correct opera9on of all processes, even with cookies disabled).

MAIN FEATURES

✓Applica9on ASP (Applica9on Service Provider) mode immediately online without installa9on or configura9on

✓Server in hos9ng or housing at the Giumelli Incen9ve Data Center Incen9ve

✓Bandwidth with high reliability and connec9vity

✓64 bit Applica9on

✓HTML5 Ready

✓Windows server

✓Mul9 CPU Xeon server

✓Hight Performance & Redundant database system

✓24/7 site monitor

✓Worldwide Charset and readability

TECHNICAL DETAILS

All data is stored and managed by a rela9onal database to 64-‐bit mul9-‐dimensional matrix form, so you can store and manage informa9on of any level of complexity.

Due to the geographical spread of the portal, interna9onal charset solu9ons are adopted yo allow you to store and manage Cyrillic and La9n characters.

All procedures and calcula9on func9ons are performed by dedicated library built into rela9onal database. This ensures a quick and accurate processing performance.

The content is delivered in HTML, ASP, PHP, FLASH and HTML5 thus ensuring a cross-‐pla0orm and cross-‐device visualiza9on.

The videos are op9mized for transmission over slow connec9ons, thus ensuring op9mal use.

brain & heart presentation

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