brainactive mr presentation

Go where they go. Follow their minds.

BrainActive Research

Who are we?

Who are we

Using a blend of best quality resources, highly skilled

talents and state of the art technology, BrainActive

is looking to bring businesses and consumers together in

the Central and Eastern Europe by providing deeper and

clearer understandings of local communities at all levels.

Our mission is to be the steady shoulder for all local

and global market research players, whenever comes

about unlocking the minds of this very challenged and,

at the same time, unique part of the world –

Central and Eastern Europe.

We have the right tools, the skills and the experience

in making this a reality for our partners.

BrainActiveis the online market research expert in

the emerging area of

Central and Eastern Europe.

Who are we

Our large coverage extends over the vast

majority of the Eastern markets, including

Russia, Turkey, Poland, Romania, Bulgaria,

Ukraine and many others.

We have grown into a one-stop shop facility

for all global market research consumers

interested in the CEE, who benefit from the

advantages of online methodology over

traditional ones.

From online survey programming and hosting until

data delivery in the formats you need,

BrainActive covers it all.

We deliver high quality, motivated online CEE

samples to fully support and implement all your

global research needs.

The deep knowledge of each Eastern market we cover

backed up by our managing team’s extended expertise in

online market research enables us to have a strong sense

of accuracy in determining incidences, finding our hard-

to-get targets, providing national representative structures

and suggesting caveats or feasible approaches fit to all

countries in our portfolio.

For our clients that counts as a risk-free way of collecting

information in the CEE area, since it saves both time and

money resources.

At BrainActive every second matters. This is why we

take pride in using one of the most efficient communication

systems in the industry, the Unique Point of Contact

(UPOC).

Forget about contacting five people, located in five

different countries and generate an unlimited email

exchange process in approximate English, which often

makes the whole thing lot complicated than it should be.

Use your time wisely. Get faster, more reliable and

trustful data together with lower risks, lower costs and

fewer headaches.

And focus on the things that matters most to you.

Who are we

The time zone advantage is on your side.

The fact that we’re actually located in the

CEE gives you the opportunity to have at

least one thing off your daily “to-do” list.

We’re working during your off-business

hours and we’re producing out of Bucharest,

Romania.

That means lower costs for us and higher

cost-flexibility for you.


What we do


What we do


Who we areWhat we do

BrainActive is your reliable shoulder whenever running

research in the Central and Eastern Europe. Our highly

skilled staff is ready to assist you in any step of the way

from the advice given on questionnaire design and right

until the data delivery.

We specialize in online market research with a strong

focus on data collection, providing our clients with

dedicated services that cover the entire process.

BrainActive uses own state of the art facility to run

online surveys in the CEE countries, managing all from

one single place.

We provide our clients with dedicated

services covering the entire data collection

process, from questionnaire design and up

to delivering the final reports.

Who’s in charge of what:

Research design

(objectives, defining the gap to fill,

questionnaire design, etc.)

Analysis

(create complex tables using the raw data,

prepare PPT presentation forms for the

end client, etc.)

Client

BrainActive

Client

What we do

Online data collection� create online links

� extract samples

� set quotas

� deploy sample

� deliver raw data

Since it’s the perfect one-stop shop

approach, your main benefit will be that this

system works for you rather than against

you.

BrainActive will always have one dedicated

person per each project that will set up a live

24/7 communication channel and attend your

needs in real time.

What we do

Our staff’s vast experience extends over the

following types of research:

� Ad hoc

� Creative pre and post testing

� New product and concept testing

� Tracking

� Conjoint

� Diaries

� In-home usage testsHere is a brief summary of our services:

� Online data collection

� Scripting and hosting

� Sharpening the research tools

� Translation and coding

� Data delivery

Learn more at [email protected].


Who are our clients

Who are our clients?

* PR agencies

* Market Research companies

* Advertising & Media agencies

* Blue-chip companies

* Internet companies

* Other end clients

Our clients

Are you one of them?

Let us know at [email protected] how we can

partner with you.

The industries we have proudly served so far:

� Telecom

� Civil Construction

� Information Technology - IT

� Banking & Finance

� Media

� Pharmaceutical

� Food & Beverages

� Consumer Electronic Goods & Home Appliances

� Apparel

� Automotive

� Real-estate

� Tourism & Leisure

� Educational

� Environment

� Sports

� Transportation

� Health & Wellness

Our clients


Online Panels

Consumers Panels: facts & trends

The duplicate-

free policy

The BAPP quality

evaluation process

Panel recruitment

Panel and sample quality

management

A short summary of this section:

Specialty Panels: facts & trends

Online panels

Consumers

panels

Fully covering the CEE area

BrainActive is the online market research expert across

the Central and Eastern European countries.

Our extensive network of online panels currently cover all

the booming markets of the area: Russia, Ukraine, Turkey,

Poland, Czech Republic and Hungary – all members of the

select club of top 22 emerging economies worldwide,

nominated as such by Morgan Stanley Capital

International.

Besides the 6 big markets, BrainActive also covers the

smaller yet very economically active markets of Greece,

Romania, Bulgaria, Slovakia, Croatia, Slovenia and the 3

Baltic countries: Estonia, Latvia and Lithuania.

Ask for our latest Consumer Panel Book at

[email protected] which includes:

� most recent panel sizes available

� national representative structures, Census

or Internet

� caveats and suggestions on what is

feasible and what is less feasible in each

market

� Austria: 189,229

� Bulgaria: 22,943

� Croatia: 9,572

� Czech Republic: 66,291

� Estonia: 18,302

� Greece: 49,714

� Hungary: 106,631

� Latvia: 16,711

� Lithuania: 14,751

� Poland: 272,831

� Romania: 73,433

� Russia: 458,035

� Slovakia: 2,000

� Slovenia: 29,170

� Turkey: 209,381

� Ukraine: 43,430

Online panels

Ask for our latest Consumer Panel Book at

[email protected].

Consumers

panels

BrainActive’s goal is to put Central and Eastern Europe area on

the online market research map and always ensure representative

samples for its clients – either Census, online rep or other.

Here below some of our latest figures (updated August 2009):

Online panels

Probably wonder how representative these panels are? No need for

that – take a look at these facts – in summary:

• 817.2% is the average growth rate percentage from 2000 to

2008 in terms of Internet users across CEE countries that

BrainActive covers (source: InternetWorldStats.com)

• broadband users expand at an impressive pace: 75% increase

in average only in 2008 show the official statistics (source:

ITU).

• Russia, Turkey, Poland and Romania are all in the top 10

countries in Europe in terms of Internet users. All 4 account

for approximately 25% of all European Internet users.

Want to check out and compare the different representative

structures across CEE countries, either Census representative or

Online Representative?

Our latest Consumer Panel Book is always available at

[email protected].

You can easily see that achieving representative

sample across the CEE is not a "no way!" thing

anymore.

Although there may be same regular skews toward

big cities and younger population found in the other

emerging markets worldwide (Argentina, Mexico,

Brazil, India, China), however, the large online

populations makes it perfectly feasible to run

representative offline (Census) sample structures

based on online panel.

Plus, with the current increase, it's just a matter of

time until these caveats will be removed.

Consumers

panels

Online panels

Consumers

panels

Flagged sub-targets

Size of the panels would mean nothing if it was a simple bulk

resource, a pure number of general population. Today's needs go lot

farther than that and we have the tools to address them.

BrainActive offers a full array of highly demanded sub-targets,

ready to match your specific needs. Amongst our offerings, but not

limited to:

� Basic demographics: age, gender, region (both province and city), income, household size, education, occupation,

children in household, primary grocery shopper and marital status.

� Internet usage: years of using Internet, type of Internet connection, connection frequency, connection durations,

connection place, online shopping habits

� Automotive related: car owners, brand and model, purchase intention

� Finance: credit card ownership, brand of the credit/debit cards owned

� Electronic equipment owned: PC, Mac, laptop, cell phone, printer, PDA, DVD, video games, Cable/Satellite TV,

Digital Camera etc.

Need more info? Let us know at [email protected].

� Mothers of children: differentiated by child's age

� Teens: age, gender

� Health professionals: doctors, nurses, vets, pharmacists

� Small Business Owners: job title, company size (in terms of # of employees), company annual turnover

� IT professionals: job title, company size (in terms of # of employees), decision making/influencing area

� Business Decision Makers: job title, company size (in terms of # of employees), company annual turnover, decision making/influencing area

Online panels

Specialty

panels

Specialty panels

More and more, the demand for specialty targets has taken a great

development over the past few years in the market research

industry. Both clients and researchers together tend to increase

focus on interviewing the target which is most likely to be

interested in buying a certain product or service, rather than going

to a general population sample for that.

BrainActive follows the trend and responds to these newly created

needs through its highly focused specialized panels. For Poland,

Russia, Hungary, Czech Republic and Turkey we can currently

provide:

Need more info? Let us know at [email protected].

Online panels

Panel

recruitment

All recruits are required to double opt-in

before becoming panelists; at registration, a

user’s email must be both valid and unique.

However, besides double opt-in panels

BrainActive tries to collect data as much as

possible from resources recruited through

“by invitation only” methodology, which is a

4 times opt-in methodology.

Panel recruitment

BrainActive collects data only from panelists that are

recruited in full compliance with the international

standards of quality, as specified by EFAMRO and

recommended by ESOMAR.

Our panel network is continuously recruited through

various channels:

� banners

� referrals

� pay per click

� natural search optimization

� affiliate marketing

� email

� online PR.

This way we make sure that every Internet user out there

has equal chances to become a panelist and take our

surveys.

Online panels

Panel

recruitment

Panels used for market research only

The panel communities BrainActive uses are

accessed solely for the purposes of market

research. Under no circumstances we either

share panelist data with external organizations

or serve any form of advertising or direct

marketing to the panelists.

The mandatory quality checks

Panelists part of the BrainActive Partnership Program

are only added to the panels if they meet the

following 10 quality checks:

1. Automatic online de-duplication with existing panel

2. Email validity checking at time of recruitment

3. Zip code and town list validations at recruitment

4. Street address checking

5. Logical checking between answers (real time and also in the

cleaning stage prior to upload in database)

6. Name, surname and gender checking (real time and during cleaning

process)

7. A dedicated cleaning application allows detailed cleaning of the

recruitment data before it is uploaded to the Panels database.

8. Real time screen outs: emails from black list (competitors, clients

etc)

9. Screening by age, sector of activity (market research and related

sectors)

10. Double-opt in or “by invitation only” in process with email

confirmation ensure the email is valid and belongs to the person

who joined the panel

Online panels

Panel and sample

quality management

Besides rewards for surveys, panelists also benefit

from:

� Monthly emailed newsletters containing survey

results, panel news, winner details, panelist

contributions, etc.

� A custom-built website allowing panelists to

update their contact information, learn more about

the panel, find out about results of some studies

they participated to, read our newsletters and

complete profiling surveys.

� Access to technical support via email

Rewarding panelists

BrainActive offers a blend of methods to reward the

panelists, however the most often met one is a point

system.

The primary factor influencing incentive values for each

project is the length of survey, which is generally

converted into a number of points of financial value.

The points based incentive system enables members to use

their points to exchange for vouchers and gifts from our

reward partner network which is clearly highlighted to all

members.

The panelists we use are offered incentives on all our

surveys and for some they get the chance to win in prize

draws.

Online panels

Frequency of contact

The BrainActive default rule states that we can send a maximum of

one invitation every 3 days to the same panelist, with a maximum of

10 invitations per month.

Additional panel usage rules can be easily applied to serve any client

request: panelists can be eliminated from same category surveys for

any length of time (7 days, 3 months, etc).

Participation frequency

Our basic rule meant to ensure a high quality level for all data

collected states that one panelist can complete up to 3 studies per

month, plus one tracker. However, for periods of consistent demand

we may allow for up to 5 surveys per month.

Please note that figures above don’t take into account the

participation to regular profiling questionnaire and Omnibus-type of

surveys.

Panel and sample

quality management

History

BrainActive uses own platform to keep track

on several essential elements which reflect

each panelist’s participation history:

� Invitations sent

� Invitations open

� Links clicked

� Screened-outs

� Quota fulls

� Drop outs

� Survey completion rate

� Survey topic

� Incidence registered in field for a specific target

� Incentive provided to respondents

BrainActive Partnership

Program – BAPP

BrainActive Partnership Program – BAPP

BAPP is a thorough quality evaluation process done on a

continuous basis and aimed at fulfilling two needs:

1. Making sure that the current partners perform within the set

standards of quality, as defined by BrainActive’s Quality

Management team

• This is done continuously by collecting feedback from

both BrainActive’s Project Managers and all staff that

liaises with panel providers and the providers

themselves.

• The evaluation report of current members is issued 4

times a year and determines the preferred hierarchy of

panel suppliers in each country we operate.

2. Approaching and testing new panel providers to be able to

join BAPP.

If you need more details on this topic, don’t hesitate to let us

know at [email protected].

Online panels

The rigorous system of quality checks the

following 10 basic quality-wise elements,

although is not limited to them and can be

adjusted case by case:

� Panel size

� Panel management policy

� Panel recruitment methods

� Standards of quality met

� Project launching time

� Available demographics

� Available pre-identified targets

� Client support

� Costing policy

� Reliability

The duplicate-free

policy

The duplicate-free policy

Although it is generally unknown whether multi-panel membership

is actually a problem, the market research industry must protect

Against having the same person answering more than once in same

survey.

At BrainActive we strongly believe that the most important step in

preventing this is to discourage professional survey takers from

joining the panel in the first place. And that is something that can

become possible by using the right panel management procedures.

For example, limiting the possibility to receive survey invitations is

one basic thing to do. It’s obvious that a professional survey taker

would be way more interested in joining a panel that

has no limit on the possible number of participations.

Online panels

All in all, BrainActive has taken the

necessary steps to ensure de-duplicating

process whenever using more than one

panel source.

We are using a state of the art tool called

PanelShield, a tool that is capable to perform

digital fingerprinting to flag multi-panel

membership and can detect different type of

Fraudulent panelists such as speeders or

straight-liners.


Why Online Research

Or … why we do things the way we do

"Why Online Market

research?"

"How can it make things

work better for me?"

"Is it really that safe?"

BrainActive strongly believes that Internet approach has

the strongest set of advantages of all data collection

methods, going from faster fieldwork to reaching (almost)

impossible targets.

10 reasons why online is better (click on each

one to find out more):

1. Faster

2. More cost effective

3. Global reach within minutes

4. Unique Point of Contact

5. Non-intrusive

6. Impressive internet growth generate representative

samples

7. Multimedia possibilities

8. Hard to reach targets become accessible

9. Flexibility

10. Real time reporting

Why online research

Translation? The new trio that is already

making research more challenging than

it ever was:

1. Quicker

2. Cheaper

3. Better


Focus on fine quality

Focus on quality

For us, the concept of Quality means much more than a rigid set of

procedures well put in place, stating what is the correct action to

implement in the each different stage of the market research

process.

BrainActive sees quality as a perpetual flow of actions, applied

from the earliest “understanding objectives” stage and up to the

final report delivery, aiming at providing our clients with the best

support to take the correct business decisions.

Since in our view there are several subsequent parts that build a

successful online market research process, we have named ours

“The 6 gates to quality”.

Need to learn more? Drop us an email at

[email protected].

BrainActive acts in full compliance with all the international

quality requirements governing online market research these days,

as defined by ESOMAR and CASRO.

Focus on fine quality

We believe that quality of service would be nothing

without a strong accent put on quality of

resources.

That is why BrainActive uses a carefully selected

network of online panels recruited through our

rigorous BrainActive Partnership Program.

Who to contact for more info?

For any questions on CEE countries, whether it’s

feasibility, national representative structures or incidences,

and also for quote requests let us know at:

[email protected]

This is a collective email address of the sales department -

we guarantee that your question will be answered

within 30 minutes from receipt during our regular

business schedule:

� Monday through Friday

� 9 am to 6 pm UK Time (up to 2 pm New York time).

Why Online Research

Thank you very much for your attention & interest.

We look forward to see how we can partner with you.

BrainActive ResearchGo where they go. Follow their minds.

28 Rucar, 012257 Bucharest, Romania

Tel: +40 743 555 032

Email: [email protected]

Web: www.brainactive-mr.com

brainactive mr presentation

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