brainstorm shop - dia 2
DESCRIPTION
Dia 2 do Brainstorm Shop3ª turma - Abril / 2012TRANSCRIPT
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#brainstormshop@deniskakazu@mistersoares@masespm
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Grupos
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Briefing:foco, problema,
estratégia
Geraçãode ideias
Avaliaçãodas ideias
Desenvolvimento
Ideiafinal
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Processo Estruturadode Criação
Rápido Re-cap
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BriefingTempo para “digerir”3 ferramentas de brainstormAvaliação das ideiasApresentações
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2. Palavras Randômicas3. Brainstorm Negativo
1. Cinco minutos
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1. Cinco minutos
- Em silêncio, passe 5 minutos sozinho, escrevendo ideias nos post-it
- Divida suas ideias
- Construa sobre as ideias dos outros
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2. Palavras Randômicas- Escreva 5 palavras aleatórias nos post-its e coloque no centro da mesa
- Pegue uma palavra de cada e comece a criar a partir disso
- Construa sobre as ideias dos outros
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3. Brainstorm Negativo
- Crie 5 soluções realmente ruins
- Transforme cada uma das 5 soluções em uma nova e boa ideia
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Regras
1. Não julgue. Avalie depois2. Construa sobre as ideias dos outros3. Encoraje ideais malucas: Wild Ideas!4. Quantidade5. Escreva tudo
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Ordem Caos Ordem
Criação & Estratégia
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NovoBrief
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O que precisamos fazer: Comunicar às pessoas que projetos sociais e a ajuda humanitária está funcionando
COM SUCESSO mundo a fora. Fazer o bem funciona!
Temos de fazer isso de maneira INOVADORAe ENGAJADORA. E acima de tudo
de uma maneira que toque as pessoas.
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Reflexão
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Perguntas?
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Feedback
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Feedback
_O bom feedback desenvolve a pessoa e/ou o grupo
_Desenvolve a confiança mútua
_Diálogo
_Difícil de praticar
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Feedback
_Não deve ser punição ou ameaça
_Orientação
_É percepção e não verdade absoluta
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Feedback
Silêncio Críticas
Positivo Construtivo
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Como dar feedback
Seja específico, não divague
Compartilhe sentimentos
Fale sobre o comportamento
Encorage progresso
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Como receber feedback
Escute, ouçaNão retruquePeça esclarecimentosAnote os pontosAgradeça
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Junto com seugrupo, faça anotações
sobre cada um.E compartilhe.
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Reflexão
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CulturaOrganizacional
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Toda empresatem a sua cultura
Quais culturas você se adapta melhor
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Pessoas certasnos lugares certos
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As culturas são muito poderosas
Difíceis de mudar
Só se muda a cultura quando a raiz muda - “Revolução”
Cultura
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ItauX
Bradesco
Cultura
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Cultura
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Cultura
Acontece em todos os níveis:
CEOs,DiretoresGerentes
Estagiáriosetc.
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Wieden & Kennedy
AlmapBBDO
JWTMother London
Ogilvy
Leo BurnettR/GA
McCann
DM9Publicis
BBHCrispin
Y&RDPZ
DraftFCBFNazca S&S
Africa EuroTalent
AgenciaClickTBWA Santo
La ComunidadGoodby
LoweDentsu
Cubo
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As culturas podem e deverser trabalhadas
Cultura
A cultura tem que estar presente 24h por dia ao redor
Tem que ser clara e objetiva
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Cultura
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Cultura
W+K
David Kennedy
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Cultura
BBH
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Cultura
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Ogilvy Brasil
500 pessoas
500 pessoasengajadas
X
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Being More David
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Ogilvy Brasil
AmbienteClientesPrêmios
Problemas
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hO J e
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Rapideznas estratégiase em criação
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Resultados em pouco tempo
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Além de criarmosde forma rápida,devemos criar
coisas melhores.
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“Foco no resultadoe não no tempo gasto”
BOB POZEN, artigo “Managing Yourself:
Extreme Productivity”Harvard Business Review,
Maio 2011
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Primeiro e principal desafio:
Gerenciar/Liderar a nós
mesmos
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Líder:Tem que ser bom - Talento
Mostrar que é bomSer seguido, ter seguidores
Foco - todos olhamQualidades
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Reflexão
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Bomalmoço!
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Um olhar sobre
algumas ações digitais
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Webcam+
Mapeamento da Face+
Produto: Tênis
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E-commerce+
Web banners+
Classificados Aluga-se
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IKEAMake The Most Of Any Space
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Instagram+
Impressora
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INSTAPRINT
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Corrida+
Música+
iPod
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iPad+
Audio+
Tampa de pote
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AmplifiEar
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Twitter+
Animação(quadro a quadro)
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SMART@smartArg
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Móveis+TV
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IKEAUppleva
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Mash-upde ideias
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Usandonossas idéias
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Somosespecialistasem idéias
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MUITASIDÉIAS
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E várias delassão perdidas.
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Uma alternativa:
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Uma alternativa:1 idéia
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Uma alternativa:1 idéia
Inovação
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Uma alternativa:1 idéia
InovaçãoStart-ups
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MAS, empreender é:
E ai, vai encarar?
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“The ideamy friend, is just the begining.”
Lee ClowTBWA
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Lançamento da campanha é onde
tudo começa.
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Redes Sociais
Ajustes Finos
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Assistir < Like < Comentar < SHARE
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Social Media
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Social Media
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Cuidado com likes
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Objeto Social:
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Objeto Social:Micro-pílulas de entretenimento
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Alémdo trabalho
criativo
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Você:Líder 2.0
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Seja empreendedorde suas idéias
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Tire o egode lado
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Você é partede um todo muitomais complexo.
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BUSINESS.
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ApresentaçõesNike
Sportswear
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Briefing
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Para pessoasque queremser mais
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O que envolve:
DisciplinaAuto-conhecimento
Energia
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O que envolve:
DisciplinaAuto-conhecimento
EnergiaEtc (tudo o que ajudar)
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“The ideamy friend, is just the begining.”
Lee ClowTBWA
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E agora?
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ActionPlan
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Algumas fontesde pesquisa.
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- Tudo O Que Você Pensa, Pense Ao Contrário – PAUL ARDEN
- Lateral Thinking – EDWARD DE BONO
- The Art Of Looking Sideways – ALAN FLETCHER
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- Confissões De Um Publicitário – DAVID OGILVY
- Creative Strategies – MARIO PRICKEN
How 30 Great Ads Were Made – ELIZA WILLIAMS
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- Tribes – SETH GODIN
- Life’s A Pitch – STEPHEN BAILEY & ROGER MAVITY
- Ponto de Virada (Tipping Point) – MALCOLM GLADWELL
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- Catching The Big Fish – DAVID LYNCH
- How To Be An Explorer Of The World – KERI SMITH
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- A Arte Cavalheiresca do Arqueiro Zen – EUGEN HERRIGEL
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Obrigado
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