brainstorming-111027085709-phpapp01.pdf

8/17/2019 brainstorming-111027085709-phpapp01.pdf

1/50


2/50


3/50

A more open mindedapproach to a subject.

Useful to tackle long

term issues ratherthan short term ones.

Coming up with a lot

of ideas quickly.

It can be useful for lots

of different parts of the

design process.

Coming up with ideas you

can develop further.

Hearing other ideas andways of thinking can spark

off routes of thought.

Seeing things from a

different angle


4/50

Source: Equator focus group research


5/50


People not beingenthusiastic

When people are too

scared to say things

Drifting away

from the maingoals

If it's moderated badly.

If it's flat/point

scoring/dominated.

Awkward, stilted process,

where people don’t really

talk or create ideas.

When people don’t

come prepared

When people

shoot down

ideas

Thinking of ideas on the

spot can be challenging.

Brainstorming is not the

place for defining details


6/50


7/50


A brief that is open to

a creative and excitingsolution.

everybody shares the

same goals and nobody

tries to dominate

Energy, well structured

and moderated. Away from a ringing phone

and beeping emails.Needs a strong

motivational

leader.

Lying on a beach in a sun

lounger, pint on a small table onmy left. A scribe/butler with a

white board and pen.

Everyone is completely up

for it & really contributes

A good variety

of people.

A feeling that things are

gonna move forward.


8/50

Inspiration: Architecture


9/50

Inspiration: World’s tallest skyscraper, Arkhangelsk, Russia

Any background

information and what

the objective of thebrainstorm is.

Very little briefing is

often the best way

to go into a session

A facilitator who knows

the brief and client well

and can answer questionson the spot

A very clear idea what

is the expected outcome

of the brainstorm

Key summary of market,

competitors, issues, what

we are trying to achieve.

The briefing should be

visual and verbal

It’s useful to have

research on the client,

competitors, related

campaigns etc.It’s also better when

it asks for people tocome up with some ideas

beforehand

Whether the client is

open for anything or if

they want a specific

feel/ look/direction.



10/50



11/50


12/50

We needa new logo.


13/50

Why?

We needa new logo.


14/50

We needa new logo.


15/50

We needa new logo.


16/50

We needa new logo.

A more

effectivewebsite

Should weadvertiseonline?


17/50

We’re losingsales.


18/50

We’re losingsales.


19/50

We should

create a newidentity.


20/50

We should

create a newidentity.


21/50

What sort ofidentity bestrepresents us?


22/50

Inspiration: Fashion photography


23/50

What’

s thecontext?

What’s theBusinesschallenge?

What’s theBrand

challenge?

What’s the Design challenge?How can we... ?


24/50

Inspiration: Objects


25/50

1. Explain the process2. No evaluation3. No censorship4. One conversation5. Stay focussed

6. No buts - Build or elaborate7. Capture everything


26/50

Inspiration: Ideas


27/50

1. Fat pens2. Post-its3. Props4. Sweets5. Idea catalysts

6. Location


28/50

Inspiration: People


29/50

1. NOT JUST EXPERTS2. A Rigorous Recorder3. An Inspiring Facilitator4. No more than 7 people


30/50

6. Right time

Inspiration: Interiors


31/50

Group 20mins

Breakout 20mins Enhance 20mins

Open... Explore... Close... Open... Explore... Close... Open... Explore... Close...


32/50

Inspiration: Theatre and costumes


33/50

1. Practice run2. A game of opposites3. Improv.4. Pictionary


34/50

1. Practice run2. A game of opposites3. Improv.4. Pictionary


35/50

Inspiration: Chindogu


36/50

1. Be idiotic2. Be impulsive3. Be provocative4. Be unfaithful5. Be a thief

6. Be a bad artist


37/50

1. More ideas the better2. No critical thinking / scepticism3. Energy4. Optimism5. Divergent... widest possible spread


38/50

1. Look for patterns and analogies2. Themes3. Grouping4. Experimenting5. Building on and enhancing


39/50

1. Conclusions2. Decisions3. Actions


40/50

Inspiration: TV Shows


41/50

Inspiration: TV Shows

My best ideas comewhen I am jogging

When I am on my ownmulling things over

Things I’veseen, read,

Research, makingconnections, general

experience and interests.

I browse online, usedifferent search terms tofind related concepts or

brands.

From everywhere really:fashion, buildings,technology, people.

Sometimes, likeeveryone else:

downrightplagiarism.


42/50

•Uses•Improvements•What if•Smashing•Morphing

•Manipulation

•Reversal•Elimination•Adaption•Combination•Metaphor.

•Wildcards


43/50

Inspiration: Advertising


44/50

1. Evaluate• Ideas of immediate usefulness. • Areas for further exploration. • New approaches to the problem.

2. Share & develop

3. Share the results4. Share the ongoing development


45/50

Inspiration: Technology


46/50

Prepare &

share brief

Make sure everyone

Has read the brief


47/50

1. Explain the rules... 5 minutes2. Warm-up... 20 minutes

• Regroup... 5 minutes3. Group (post-its)... 10 minutes

• Regroup (vote)... 10 minutes4. Breakout (10 ideas)... 10 minutes

• Regroup & Refine (vote)... 10 minutes5. Enhance (build on)... 10 minutes

• Conclude... 5 minutes


48/50

Share output

Share actions

and outcomes


49/50


50/50

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