brainstorming (2)

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BRAINSTORMING BURÇİN AKI

2009503002



WHAT IS BRAINSTORMING?

Brainstorming is a group activity technique.It

is designed to generate lots of ideas for

solution of a problem. The underlying

principle is that the greater the number of

ideas generated,the possibility that a quality

solution will be found.

Brainstorming is a commonly used tool byacademics researchers and business teams.



RULES

There are four basic rules in

brainstorming.

1)Focus on quantityIf lots of

ideas are generated it will

be easy to produce a radical

and effective solution.

!)"eserve criticism#on$t

comment on any ideas.First

accept all,at a later stage %udge.



&)'elcome unusual ideasTo get a good and

long list of ideas,unusual ideas are

welcomed.

()ombine and improve ideas*ood ideas may

be combined to form a single better idea.



PROCEDURE

#ecide on the question or topic that you will

present to the group during brainstorming.

*ive yourself a time limit.hoose the participants from five to twelve.



+lan how you will record the results of

brainstorming session.

#escribe what you will do with the data.

*o through all the ideas and mae sure that

the meaning of idea is clear.



TECHNIQUES 1) F"--'"ITI* 'hen you freewrite,you write down whatever comes into

your mind./ou don$t %udge the quality of writing and don$t

worry about style,spelling,grammar or punctuation.'hen you

have finished your writing and have reached your goal,read

bac over the te0t,decide the solution.



!) 2I34 *"5+T-6I75-

+articipants are ased

to write their ideas

anonymously.Then themoderator collects the

ideas and each is voted

on by the group.The

best idea is chosen.



&) *"5+ +388I* T-6I75-

-ach person in a circular group writes

down one idea,and then passes the pieceof paper to the ne0t person in a clocwise

direction,who adds some thoughts.This

continues until everybody gets his or her

original piece of paper bac.By this

time,participants will have e0amined each

idea in detail.



()T-32 I#-3 23++I* 2-T6#

This technique may improve collaboration

and increase the quantity of ideas,and isdesigned so that all attendees participate and

no ideas are re%ected.

The process begins with a well9definedtopic.-ach participant brainstorms

individually,then all the ideas are merged

onto one large idea map.



:)I#I;I#534 B"3I8T"2I*

It typically includes suchtechniques as free writing, free

speaing, word association,and

drawing a mind map,whichpeople diagram their thoughts.

Individual brainstorming is useful

method in creative wiriting.



<)75-8TI B"3I8T"2I*

This process involves brainstorming the

questions,rather than trying to come up withimmediate answers and short term solutions.

7uestions are important in that tecnique.'e

need a list of questions to reach to the bestsolution in an orderly way.



ADVANTAGES & DISADVANTAGESO BRAINSTORMING

3#;3T3*-8

= 2any ideas can be generated in a short time.= "equires few material resources.

= The results can be used immediately or for

possible use in other pro%ects.



= Is a >democratic ? way of generating ideas.

= The concept of brainstorming is easy to

understand.



#I83#;3T3*-8

= "equires an e0perienced and sensitive

faciliator who understands the socialpsychology of small groups.

= "equires a dedication to quantity rather than

quality.



= 8hy people can have difficulties in

participating.

= 2ay not be appropriate for some business orinternational cultures.



T63@8 F" 4I8T-I*

brainstorming (2)

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