brainstorming rules

20
WHY BRAINSTORMING ?

Post on 21-Oct-2014

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Page 1: Brainstorming rules

WHY BRAINSTORMING ?

Page 2: Brainstorming rules

YOUR DOMAIN MOVE FROM CONCEPTS TO SOLUTIONS

INITIAL IDEA SOLUTION

Understand your context and an opportunity area

within it

Iterate the solution to a level that can add value to your project domain

Page 3: Brainstorming rules

GENERATE VALUES THROUGH IDEAS

MOVE FROM CONCEPTS TO SOLUTIONS

INITIAL IDEA BRAINSTORMING SOLUTION

Explore different opportunities and

directions

YOUR DOMAIN

Understand your context and an opportunity area

within it

Iterate the solution to a level that can add value to your project domain

Page 4: Brainstorming rules

BRAINSTORMING IS A TOOL FOR CREATIVE THINKING

Page 5: Brainstorming rules

BEFORE YOU START…

Page 6: Brainstorming rules

CREATE A DESIGN QUESTION TO DRIVE YOUR SESSION HOW MIGHT WE … ?

Page 7: Brainstorming rules

1.  F R A M E D I N A N O P T I M I S T I C T O N E 2.  N O T T O O B I G O R B R O A D 3.  N O T T O O S P E C I F I C 4.  F R A M E D T O I N S P I R E A L O T O F I D E A S

A GOOD DESIGN QUESTION IS..

Page 8: Brainstorming rules

SHOW SOMETHING OF THE CONTEXT TO INSPIRE THE TEAM

Context: Cooking together with friends at public spaces. Design question: How might we create a new experience of cooking together with friends at public spaces?

Ex.:

Page 9: Brainstorming rules

THE BRAINSTORMING RULES

Page 10: Brainstorming rules

1. NOT MORE THAN 30MIN EACH SESSION

Page 11: Brainstorming rules

2. DEFER JUDGMENT Turn off your critical !lters. Judgment is not what we are looking for at this moment.

Page 12: Brainstorming rules

No “Buts”

Page 13: Brainstorming rules

3. ENCOURAGE WILD IDEAS Even when it is hard to be implemented a wild idea can be a good inspiration for possible ideas

Page 14: Brainstorming rules

4. BUILD ON IDEAS OF OTHERS It is a group session. Don’t be afraid of proposing something more to the other ideas.

Page 15: Brainstorming rules

Yes, and…

Page 16: Brainstorming rules

6. STAY FOCUSED ON THE TOPIC Remember our design question. It's what keeps us focused on the problem

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7. ONE CONVERSATON AT TIME

Page 18: Brainstorming rules

It is not about making a masterpiece. It’s about communicating your idea in a way that your team members can understand it.

8. BE VISUAL

Page 19: Brainstorming rules

Don’t hold your ideas. Share as many as possible

9. GO FOR QUANTITY

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Let’s start!