WHY BRAINSTORMING ?

YOUR DOMAIN MOVE FROM CONCEPTS TO SOLUTIONS

INITIAL IDEA SOLUTION

Understand your context and an opportunity area

within it

Iterate the solution to alevel that can add valueto your project domain

GENERATE VALUES THROUGH IDEAS

MOVE FROM CONCEPTS TO SOLUTIONS

INITIAL IDEA BRAINSTORMING SOLUTION

Explore differentopportunities and

directions

YOUR DOMAIN

Understand your context and an opportunity area

within it

Iterate the solution to alevel that can add valueto your project domain

BRAINSTORMING IS A TOOL FOR CREATIVE THINKING

BEFORE YOU START

CREATE A DESIGN QUESTION TO DRIVE YOUR SESSIONHOW MIGHT WE ?

1. F R A M E D I N A N O P T I M I S T I C T O N E 2. N O T T O O B I G O R B R O A D 3. N O T T O O S P E C I F I C 4. F R A M E D T O I N S P I R E A L O T O F I D E A S

A GOOD DESIGN QUESTION IS..

SHOW SOMETHING OF THE CONTEXT TO INSPIRE THE TEAM

Context: Cooking together with friends at public spaces.Design question: How might we create a new experience of cooking together with friends at public spaces?

Ex.:

THE BRAINSTORMING RULES

1. NOT MORE THAN 30MIN EACH SESSION

2. DEFER JUDGMENTTurn off your critical !lters. Judgment is not what we are looking for at this moment.

No Buts

3. ENCOURAGE WILD IDEASEven when it is hard to be implemented a wild idea can be a good inspiration for possible ideas

4. BUILD ON IDEAS OF OTHERSIt is a group session. Dont be afraid of proposing something more to the other ideas.

Yes, and

6. STAY FOCUSED ON THE TOPICRemember our design question. It's what keeps us focused on the problem

7. ONE CONVERSATON AT TIME

It is not about making a masterpiece. Its about communicating your idea in a way that your team members can understand it.

8. BE VISUAL

Dont hold your ideas. Share as many as possible

9. GO FOR QUANTITY

Lets start!