brainstorming through mind mapping - research.ucf.edu · introduction • carl selfe, president of...

Brainstorming Through Mind Mapping

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Introduction• Carl Selfe, President of The Proposal Center

• Venue for Creative Proposal Development

• Fortune 100’s - Chasing $100+M Contracts

• Mind Map Brainstorming Process

• Methodical Proposal Step-Build Process

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* Industry Average derived from Grant Thornton ReportsAnnual Survey of 26 states and District of Colombia

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

33%

30% 36%

44%

56%

83%

2007

2008

2009-2011

5-Year Win RatesTPC vs. Industry Average*

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BACKLOG

$ Billion11. 4

In the last 5 years:

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AVERAGE CONTRACT VALUE

$ Million253


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Awarded18Won15OUT OF THE LAST


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Mind Mapping Success

26 Proposals Won Worth $2.2 Billion

Prev. Maint. & Inspec"on: DOD Hospitals $40M

Mod., Repair, & Renova"on: DOD Hospitals $23M

Facili"es Repair & Renova"on $12M

Spain Base Maintenance Contract $111M

West Sound Base Opera"ng Support (BOS) $475M

Defense Depot Guam Opera"ons $17M

Far East Fuels: Guam Fuel Terminal $55M

Def. Energy Supt. Ctr. (DESC) Lajes Fuel Term. $1.5M

DESC Incirlik Fuel Terminal $1.5M

DESC Osan AB Fuel Terminal $1.5M

DESC Anderson AB Fuel Terminal $1.5M

DESC Kadena AB Fuel Terminal $1.5M

DESC Misawa AB Fuel Terminal $1.5M

DESC Ramstein AB Fuel Terminal $1.55M

Privately Owned Veh. Stg. (POV) East U.S. $41M

POV West U.S. $55M

POV Hawaii $24M

Defense Reutiliztion & Mtkg.Office, SWA (6 sites) $330M

Manas AB BOS $7M

USMC Central Storage Points (22 sites) $140M

NAMSA Camp Services $33M

NAMSA Food Services $33M

IPV 1 Le#erkenny, Priva"zed Parts Supply $27M

IPV 2 Tobyhana, Priva"zed Parts Supply $233M

Defense Depot Kuwait SWA Opera"ons $315M

3PL Clothing $15M

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TPC and Brainstorming

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Genesis of the term “Brainstorming”

When a group works together, the members should engage in a “brainstorm” which means “using the brain to storm a creative problem and doing so in a commando fashion, with each stormer attacking the same objective”

1948 Best Seller

Alex Osborn - B.B.D.O Advertising Agency Partner, inspires admen to generate 87 ideas in 90 minutes.

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Capture Team Proposal Team Project Team‣ Business Dev. Director

‣ Business Dev. Manager

‣ Subject Matter Experts

‣ Key Personnel Candidates

‣ Subcontractors

‣ Proposal Manager

‣ Production Support

‣ Volume Managers

‣ Estimating & Pricing

‣ Subject Matter Experts

‣ Operations

‣ Human Resources

‣ Contracts

‣ Finance

‣ Transportation

TPC’s Challenges for Team-Based Collaboration

3-7 Different Companies

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IPTs Fuse Complex Data

Capture Team

ProposalTeam

ProjectTeam

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IPTs Fuse Complex Data

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PROCESS STAGE STEPS

Explore the Challenge

Objective Finding (identify the goal, wish or challenge)

Explore the Challenge

Fact Finding (gather the relevant data)Explore the Challenge Problem Finding (clarify the problems that need to be solved in

order to achieve the goal)

Generate Ideas Idea Finding (generate ideas to solve the identified problem)

Prepare for ActionSolution Finding (move from idea to implementable solution)

Prepare for ActionAcceptance Finding (plan for action)

Osborn-Parnes Creative Problem Solving Technique

1948

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1958Yale University

Taylor, D. W., Berry, P. C., & Block, C.H. (1958); Administrative Science Quarterly, 6, 22-47

TAYLOR, BERRY & BLOCK’S EMPIRICAL TEST OF OSBORN’S TECHNIQUE

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Group Brainstorm vs. SoloIndividual students came up with twice the number of ideas as brainstorming groups

Idea

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WORK SOLO FOR FIRST IDEAS LIST(MIND MAPPING ROUND 1)

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CHARLAN NEMETH STUDIES DEBATE

2003University of Califonia at Berkeley

Ph.D. in Psychology, Cornell University

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Debate

No Criticism Rule Debate Rule No Rules

Later Idea

12 67Idea

DEBATE STIMULATES THOUGHT AND SPARKS CREATIVITY(MIND MAPPING ROUNDS 2 AND 3)

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BEN JONES LOOKS AT EFFICACY OF TEAM RESEARCH

Northwestern University Kellogg School of Management

Ph.D. in Economics, MIT

200718

19.9M2.1M

Peer-Reviewed Papers

Patents

Working in Groups

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OF SCIENTIFIC SUBFIELDS

95%Levels of Teamwork have increased in more than

Working in Groups

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PER DECADE

20%Team sizes increased

Working in Groups

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AS MANY CITATIONS

2XMultiple author papers received

Working in Groups

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MORE LIKELY TO BE TEAM RUN

6XHome Run Papers

(100+ citations) are

Working in Groups

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Working in Groups

“Citation”TEAMING WORKS THE BEST(MIND MAPPING ROUNDS 2 AND 3)

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ISACC KOHANE STUDIES PROXIMITY

2010Harvard Medical School

MD in Medicine, Brown University, Ph.D. in Computer Science, Boston University

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Undergraduates spend 18 months:

35,000MappedPeer-Reviewed Papers

Co-authors’ locations

Subsequent Citations Tallied

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1 kilometer or more

Proximity

Research Paper

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Proximity

Within 10 meters

Research Paper

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MOST CITED 10 meters distance or less

LEAST CITED 1+ kilometers distance or more

The Best Research

Results: Subsequent Citations

CREATE THE INTIMATE WORK SPACE(RESEARCH TOGETHER)

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Proximity

Pixar Headquarters Atrium

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Proximity

MIT Building 20

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Brainstorming by Mind Mapping• Tony Buzan, 1993, Definitive Work

• Inventor of Mind Mapping

• Leading Author (100+ Books) and Top 5 Speaker (Forbes)

• Authority on Creativity/Memory/Thinking

• Consultant to 4 Countries, Microsoft, Disney, and HSBC Bank

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PROCESS STAGE STEPS

Emersion and Incubation

Fact Finding (consume all relevant data and let it incubate a day or two)

Round 1: Individual Solo Ideas

Each Individual develops a list of ideas in a Mind MapRound 1: Individual Solo Ideas

Ideas recorded and aligned in a consolidated Mind Map without descussionRound 1: Individual Solo Ideas

Illumination Phase (brain relief)

Round 2: Small Groups Debate Ideas (3-4 People)

Each Small Group debates, reorganizes, and lists the ideas or new ideas in a Mind Map. (Round 1 Mind Map available.)Round 2: Small

Groups Debate Ideas (3-4 People)

With one speaker for each group, ideas recorded and aligned in a new consolidated Mind Map without discussion

Round 2: Small Groups Debate Ideas (3-4 People)

Illumination Phase (brain relief)

Round 3: Two Groups Debate Ideas (split the room in half)

Each Group debates, reorganizes, and lists the ideas or new ideas in a Mind Map. (Rounds 1&2 Mind Maps available.)


With one speaker for each group, ideas recorded and aligned in a new consolidated Mind Map without discussion

Round 3: Two Groups Debate Ideas (split the room in half) Gleaning process used to pick up sub-tier ideas from the two preceding Mind

Map sessions


Final Mind Map Publication (plan for action)

Brainstorming by Mind Mapping1993

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Quick Start GuideQuick Start Guide

7 Steps to Better Thinking

1. Set your purpose/goal.

2. Start in the CENTRE of blank paper turned sideways.

3. Quickly sketch an IMAGE of your focus in the centre.

4. Use at least 3 COLOURS, for emphasis, structure, texture, creativity.

5. Draw curved lines, radiating from centre (thick to thin) CONNECTING main branches to central image & at each level.

6. Use 1 key word or image per line for more power and flexibility in thinking.

7. Use images throughout as a picture paints a 1,000 words.

How to Mind Map®

.com.auDrawn in imindmapGo to imindmap.com.au Go to

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Tony Buzan at TPC

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TPC Kickoff

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TPC Mind Mapping

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TPC Mind Mapping

Round 1Round 1

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TPC Mind Mapping

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TPC Mind Mapping

Round 2Round 2

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TPC Mind Mapping

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TPC Mind Mapping

Round 3Round 3

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TPC Mind Mapping

ResultsResults

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Summary

Individuals craft ideas solo to start the session

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Summary

Create the “Intimate Work Space

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Summary

Work in groups to cross pollinate

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Summary

Introduce debate (“properly managed dissent”)

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Questions?

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brainstorming through mind mapping - research.ucf.edu · introduction • carl selfe, president of...

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