brainstorming training

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  • 1. BRAINSTORMTECHNIQUES.TECHNIQUES

2. A C T I VAT E Y O U R B R A I N 3. WHY? 4. WHY?B E F O R E Y O U S TA R T 5. GET SOME ZEN 6. GET INSIDE THECUSTOMERS HEAD 7. E S TA B L I S HYOUR CRITERIA 8. ANYTHING ELSE? 9. A C T I VAT E Y O U R B R A I N . 10. THANK YOUMR OSBORN 11. W H AT A R ETHE RULES? 12. WHAT ARE THE RISKS? 13. A C T I VAT E Y O U R B R A I N #1: How do you put a giraffe into a fridge? Open the fridge, put the giraffe inside, and then close thefridge. #2: How do you put an elephant into a fridge? Open the fridge, remove the giraffe, put the elephantinside,inside and close the fridgefridge. #3: The King of the Jungle is holding a meeting for all ofthe animals. One of them is not there. Which one? The elephant. The elephant is in the fridge. #4: You are standing on the bank of an alligator infestedriver and have to get to the other side. What do you do? You swim across the river because all the alligators areattending the meeting 14. T H E C R E AT I V E P R O C E S SEXPLORETHE PROBLEM 15. GOAL WISHING Ask people to wish their greatest goals related wishto the How to I wish people would covet this product I wish people would treat this product like gold I wish people would pay a yt g for t s p oductsouldanything o this product I wish people would stampede into their doctors offices to get this product Pick most intriguing and use as new How tostatement 16. R O L E P L AY Ask people to imagine they are the endconsumer/target audience What do you do with your day? What is your name? What do you read? WhWhere d you li ? do live? What might y get excited by?g you g y 17. IDEA MAPPING Ask people to information relevant to theproblem Map the information on the wall in clustersto h lt help your team get a better id of tht t b tt idea f thepproblem as a whole 18. PROBLEM FINDING Ask people to clarify the problems inachieving the goal WARNING: this can limit creativity, so tryto kt keep the problems to identifiable as th bl t id tifi blopposed to p ppperceived. 19. A C T I VAT E Y O U R B R A I N 20. T H E C R E AT I V E P R O C E S SEXPLORE GENERATETHE PROBLEMIDEAS 21. RANDOM MOLECULES Everyone writes down a concept relatingto how to solve the problem on a piece ofpaper. T pieces of paper are then dTwo if th drawn at trandom and the group discusses how their g pinteraction can solve the problem. 22. G R O U P PA S S I N G Restate criteria before you startstart. Everyone starts with a sheet of a4. yy youwrite one idea and pass left. The next member adds to the idea until thepages have been right around the table. 23. 6-3-5 BRAINWRITING Assemble a group of 6 peoplepeople. Everyone has five minutes to generate 3ygideas. The ideas are then shared and can be usedto inspire the next round. In 6 rounds youll generate 180 ideas 24. T H E H AT S Questions (White) - considering purely what information is ()gpyavailable, what are the facts? Emotions (Red) - instinctive gut reaction or statements ofemotional feeling (but not any justification) Bad points judgment (Black) - logic applied to identifying flawsor barriers, seeking mismatch Good points judgment (Yellow) - logic applied to identifyingbenefits, seeking harmony Creativity (Green) - statements of provocation andinvestigation, seeing where a thought goesi i i i hh h Thinking (Blue) - thinking about thinking 25. T H E H AT S Initial Ideas - Blue, White, Green, Blue Choosing between alternatives - Blue, White, (Green), Yellow,Black, Red, Blue Identifying Solutions - Blue, White, Black, Green, Bluey g ,,,, Quick Feedback - Blue, Black, Green, Blue Strategic Planning - Blue, Yellow, Black, White, Blue, Green, Blue Process Improvement - Blue White White (Other peoples views), Blue, White, views)Yellow, Black, Green, Red, Blue Solving Problems - Blue, White, Green, Red, Yellow, Black, Green,Blue Performance Review - Blue, Red, White, Yellow, Black, Green, Red,Blue 26. T H E M E TA P L A N After you ve explained the brief give everyone youve3 5 minutes to write down ideas on theirown. Go round the group and have p p explaing p people ptheir ideas and have the group build on them. Group the ideas in clusters and use them todirect the idea development in groups 27. SCAMPERS Substitute something Starbucks FrappucinoC Combine it Concrete LightsA Adapt it The Arthritis BathM Modify it Persian Waffles at 1905 world FairM-M Magnify It A l Sti kifApple StickersP Put it to another use PostIt NotesE Eliminate Something Solo Ski BoatR Reverse it New York Ice Cream 28. A C T I VAT E Y O U R B R A I N 29. T H E C R E AT I V E P R O C E S SEXPLORE GENERATE PLAN FORTHE PROBLEMIDEASACTION 30. VOTING Restate the criteria Give the group a limited number of votes. g p Develop the ideas that come out on top. 31. THE MURDERBOARD Formulate questions needed to execute theagreed plan. The answers to these questions becomethe tith action plan. l 32. QUESTORMING Formulate questions needed to execute theagreed plan. The answers to these questions becomethe tith action plan. l 33. TA K E AWAY S 34. T I P S F O R FA C I L I TAT O R S Need to keep p p probing & asking questions to get people to ggq g p pgenerate ideas: What else? Whats the craziest thing we can do? How can be build off that? What event could we do? What could we email editors to get their attention? If you were the audience, what would convince you? WhoWh can link th t id t something else? li k that idea tothil ? Balance loosening up and time-wasting Manage vocals & draw out quiets Be sensitive to the meeting dynamics Stay Positive. 35. WHEN YOURE IN ABRAINSTORM Try to look at the problem from a differentdirection. Try to think outside constraints. (You have to constraintsidentify them first) Use a combination of these techniques for thebest results! Say whatever youre thinking, you mightspark someone else! p 36. LAST SLIDE You can choose to be creative.creative You can train yourself to be better at it Brainstorms should be a hoot! InviteI i you clients to participate!lii i ! Come talk to me, Id love to help.