brainstorming your way to better events l e c t u r e t e x t h i g h li g h t s
TRANSCRIPT
CREATIVITYCREATIVITYWhere does spark come fromWhere does spark come from
Synaptic connectionsSynaptic connections Ideas that merge and evolveIdeas that merge and evolve People chemistryPeople chemistry InspirationInspiration The divine?The divine?
Personality-non conformist, Personality-non conformist, bohemian, bohemian, whywhy
Lifespan developmentLifespan development Adversity? Adversity? MentorsMentors
Social environmentSocial environment A factor to spur A factor to spur Leaning idea techniques keyLeaning idea techniques key
CREATIVE PEOPLE ARE:CREATIVE PEOPLE ARE:
The Cognitive ProcessThe Cognitive Processknowing, perceiving, conceivingknowing, perceiving, conceiving
Preparation phasePreparation phase Sensation mapping Sensation mapping Perceptual organizationPerceptual organization
Incubation and illumination Incubation and illumination
Ideas generatedIdeas generated Subconscious combines ideasSubconscious combines ideas Internal /external ideas combineInternal /external ideas combine Relaxed state matched challengeRelaxed state matched challenge
Gathering set of skills that can be Gathering set of skills that can be learnedlearned
Creative techniquesCreative techniques
Januasian thinking-opposing idea Januasian thinking-opposing idea concepts exploredconcepts explored
Analogies-like to likeAnalogies-like to like Lateral thinking-force out of the boxLateral thinking-force out of the box
Outside influence-new infoOutside influence-new info
Idea generation techniquesIdea generation techniquesBrainstormingBrainstorming Define problem or goalDefine problem or goal Timing -limitsTiming -limits Rapid ideas fired outRapid ideas fired out Select best ideasSelect best ideas Judge and recordJudge and record note and keep bestnote and keep best
ApproachesApproaches
Suspend judgmentSuspend judgment Relax and keep mind openRelax and keep mind open No bad ideas-triggersNo bad ideas-triggers Practice-improvisationPractice-improvisation
Go with the flow of ideasGo with the flow of ideas
Event Leadership Event Leadership Brainstorming SessionBrainstorming Session
Roll The VideoRoll The Video
The Myths of The Myths of BrainstormingBrainstorming
Group DiscussionsGroup Discussions
What are your models for:What are your models for:IDEATION?IDEATION?BRAINSTORM PROCESSBRAINSTORM PROCESSTEAMWORKTEAMWORK
Your TurnYour TurnBreak out to create ideasBreak out to create ideas
Corporate top rightCorporate top right Nonprofit to LeftNonprofit to Left
NON ProfitNON ProfitAsia Week at MOCAAsia Week at MOCA
Celebration of Asia Week” Gala and invited guests to go
back in time for an evening in Ancient China to celebrate new collection of art acquired
400 reception and buffet Area of museum 4 hours
OBJECTIVESOBJECTIVES
Acquire 10 new museum Acquire 10 new museum sponsors to eventsponsors to event
Celebrate diversity of LA and Celebrate diversity of LA and collectioncollection
Enhance membership by 25 top Enhance membership by 25 top donorsdonors
NIKON Camera IntroducesNIKON Camera IntroducesWireless products Wireless products
Press and retail launch of new products focused on celebration and exclusivity.
500 attend lavish press launch for media, retailers and investors
Roll out national campaign
OBJECTIVESOBJECTIVES
INK INK Buzz about productBuzz about product Enhance image as leader in Enhance image as leader in
fieldfield Desirability of productions to Desirability of productions to
consumerconsumer
Fill in the details in depth Fill in the details in depth together nowtogether now WhereWhere What- themeWhat- theme Décor planDécor plan Production staging what? Production staging what? Color palateColor palate EntertainmentEntertainment Celebrity planCelebrity plan Goody bagGoody bag Other –you add to planOther –you add to plan