branch + fabric
TRANSCRIPT
Branch + Fabric
Sahil Verma • Product Engineering, Branch
@sahilroyverma • @branchmetrics
[email protected] • @sahilroyverma
ABOUT ME! Product Engineering ~ 1.5 years (ancient) at Branch! Background in mobile - I love all platforms!! CSE from Santa Clara! Love space & physics, sports, and food
• Palo Alto, CA
• 20 months in business• $53M+ in funding
• 70 full time employees• 9000+ apps• Over ~1.3+ billion users deep linked
A mosaic of app icons from the Branch community
INTROAbout Branch
8000+ apps
Branch links for world-class partners.
zappos.app.link/redshoes
SHORT LINKS DEEP LINKING ATTRIBUTION
zappos.app.link/redshoes
branded, short links
cross platform (6000+ edge cases)
mobile optimized
red shoes on website
red shoes in app
view click install purchase
WHAT IS BRANCH?
DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a pair of shoes on ColeHaan.com
WHAT IS DEEP LINKING?
DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory
This is a deep link. It links to a pair of shoes on ColeHaan.com
WHAT IS DEEP LINKING?
DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory
This is a deep link. It links to a pair of shoes on ColeHaan.com
NOT A DEEP LINKhttp://www.colehaan.com
This is not a deep link. It links only to the homepage, not a particular item.
WHAT IS DEEP LINKING?
NOT A DEEP LINKhttp://www.colehaan.com/
This is not a deep link. It links only to the homepage, not a particular item.
DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a pair of shoes on ColeHaan.com
WHAT IS DEEP LINKING?
Your web link does not work with your app.
BROKEN ON MOBILEhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory
This same deep link that works on desktop is broken on mobile
MOBILE DEEP LINKING IS BROKEN
Your web link is dropping high quality traffic
BROKEN ON MOBILEhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory
This same deep link that works on desktop is broken on mobile
MOBILE DEEP LINKING IS BROKEN
The Problem and Solution
NATIVE APPS ARE CUT OFF FROM THE WORLD
BRANCH: CONTEXTUAL MOBILE DEEP LINKING
Deep links are everywhere.
Every search you do on Google returns a long list of deep links.
Deep links all have something in common: when you click, the next thing you see is what you clicked on.
Make links to content in your app work just like links to content on the web
Branch deep linking is the missing piece between the content inside your mobile app and the outside world.
DEEP LINKING IS THE MISSING PUZZLE PIECE
Contextual mobile deep links can be used everywhere to connect your customers to exactly the content they expect, using whichever experience is best for their device:
Websites for desktop visitorsNative apps for mobile devices
Mobile deep linking gives you back all the tools and techniques you’ve always used
AND THE BEST PART:
When customers don’t have your app yet, you can redirect them to download it, and then seamlessly pick up right where they left off. Context is never lost!
Brands that implement contextual mobile deep linking see huge benefits
180%EngagementSign ups Retention
190%200%
For users who receive a deep linked experience
RESULTS WITH DEEP LINKS
HOW DEEP LINKS WORKOn mobile On the web
Features
USED BY:
SMART BANNER
3xdaily downloads
Seamlessly convert users from mobile web to app
— Lauren Picasso
Director of Marketing,
“Deep linking from web to app with Branch was a game-changer for us at Jet. This is the single biggest no brainer for mobile ecommerce in 2016.”
USED BY:
DEEPVIEWS
6xclick to install rate
Show your users app content before install
DEEPVIEWSShow your users app content before install
USED BY:
65%sessions from email
Make app email marketing seamless
USED BY:
CONTENT SHARING
2xone-month retention
Empower users to share app content over any channel
USED BY:
ADS
16%cost per install
Optimize conversion from Ads using links that keep context
CONTENT ANALYTICS
50%cost per install
Identify the app content driving installs & engagement
USED BY:
APP TO APP CONNECTIONSDrive value with links that keep content
35%one-week retention
USED BY:
CUSTOM ONBOARDINGEngage new users with custom welcome
78%conversion to signup
PERSONALIZED WELCOMESWelcome users with rewards and context
PERSONALIZED WELCOMESWelcome users with rewards and context
78%install to signup
DEEPVIEWSShow your users app content before install
6xclick to install rate