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Brand Equity Brand Equity SUBMITTED TO SUBMITTED TO Prof. Kalim Khan Prof. Kalim Khan By, By, Jayant Jayant Joshi Joshi

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  • Brand EquitySUBMITTED TO Prof. Kalim Khan By, Jayant Joshi Roll No:107

  • A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product,service, or concept.

  • Nokia: The KingNo.1 brand of 2008 in India.

    No.71 in 2005.

    Company investing since 1996.Importance Of Indian Market.

    Strategy: Position yourself as the Best in each Class.

    Ability to appeal to all kinds of Consumers.

    Most trusted brand in all income groups.

    Product innovation, marketing & distribution.

  • Nokias rankings across categories

  • Hindustan UnileverPepsodent, Ponds, Lux & Lifebouy in the Top 10.

    Pepsodent New Variants: Complete & Kids.

    Ponds: Flawless White & Age Miracle.

    Liril Hamam & Breeze the biggest Losers.

  • Rankings of HUL brands over the past 5 years

  • Research By E.T.Survey by AC Nielson. Listed around 300 brands(219 Consumer products & 81 Service Brands)41 new brands were introduced these year.4 yrs before Service brands were introduced and in 2007 Retail and Low cost Airlines came into Picture.Total of 8,157 interviews were taken CWEs: 1988 Housewives: 1.962 Young Adult Male: 2,148 Young Adult Females: 2,059 AttributesQuality.Worth the price.Consider that particular brand.Popular Brand for many years.Something Different.Feeling of Confidence & Pride.Special Brand with unique feelings associated with it.

  • Top 20 Brands Metro Class1 Class2

    1.NOKIA2.PONDS3.FAIR & LOVELY4.LUX5.TATA SALT6.LIFEBOUY7.BRITANNIA8.TATA TEA9.VICKS10.COLGATE11.DETTOL12.HORLICKS13.PEPSODENT14.SBI15.LIC16.CLOSE-UP17.GLUCON D18.RIN19.IODEX20.CLINIC PLUS

  • RISE OF TELECOM MARKETIncrease in the number of handset buyers.

    In 2007 total revenue generated from telecom services (including handset, airtime & value added service)$25 billion.

    2008 Expected to reach 20% more than previous year.

  • TOP 10 GAINERS & LOOSERS

  • Service Sector.LIC at no.1 Reasons Efficient Service Quick response Best Claim Settlement Ratio

    200 million customers, 10lakh agents, receives 45,000 claims on every working day. Introduction of programs Like Bima Gram & Bima School.

    SBI at no.3 in service sector. Reasons 10,000 plus branches Highest no. of ATM centres.

    Ranks 28 in the top 50 brand.

  • PSU BANKS PRIVATE BANKS FOREIGN BANKS1.State Bank Of India 1. ICICI 1. CITI Bank2. Bank Of India 2. HDFC 2. Standard Chartered 3. Indian Bank 3. UTI 3. HSBC4. Central Bank Of India 4. Kotak Mahindra 4. ABN-AMRO 5. Bank Of Baroda 5. American Express6. Punjab National Bank 6. Deutsche Bank

    CHOCLATES FOOD PRODUCTS AUTOMOTIVE1. Dairy Milk 1. Tata Salt 1. HH Splendor2. 5-Star 2. Britannia 2. HH Passion3. Kit Kat 3. Parle Biscuits 3. TVS Scooty4. Hajmola 4. Maggi 4. Bajaj Pulsar5. Cadbury Gems 5. Dabur Foods 5. Tata Sumo6. Perk 6. Amul 6. TVS Victor7. Nestle Munch 7. Lehar Kurkure 7. HH Glamour8. Mint-O- Fresh 8. Sunfeast 8. HH Pleasure9. Big Babol 9. Uncle Chips 9. Tata Indica10. Centre Fresh 10. Priya Gold 10. Maruti 800

  • INSURANCE APPAREL 1. LIC 1. Raymond 2. ICICI Prudential Life 2. Vimal 3. SBI Life 3. Peter England 4. HDFC Standard life 4. Reid & Taylor 5. Bajaj Allianz Life 5. Allen Solly 6. Birla sun Life 7. Max New York Life

    FOOD SERVICES ORAL CARE 1. Pizza Hut 1. Colgate 2. Caf Coffee Day 2. Pepsodent 3. Mc Donalds 3. Close-Up 4. Dominos 4.Vicco 5. Barista 5. Anchor Toothpaste

  • BEVERAGES MUTUAL FUNDS AIRLINES 1. Pepsi 1. Reliance 1. Indian Airlines 2. Tata Tea 2. SBI 2. Kingfisher Airlines 3. Glucon-D 3. HDFC 3. Jet Airways 4. Horlicks 4. ICICI Prudential 4. Air Sahara 5. Bournvita 5. UTI 5. Spice Jet 6. Thumps Up 6. Tata 6. Air Deccan 7. Frooti 7. Birla SunLife 7. Go Air 8. Coca-Cola 8. Kotak Mahindra 9. Complan 9. Standard Chartered 10. Maaza 10. Franklin Templeton

  • Role of AdvertisementAdvertising agencies play an important role in brand building.Brand being consistently visible.

    Top 10 Brands and their agencies


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