brand activation series: what is brand activation?
DESCRIPTION
What is Brand Activation? How can it help FMCG marketers boost campaign interaction & product purchase? 'Brand Activation' can make all the difference between a low-performing digital campaign, and a high-performing campaign with plenty of consumer interaction (email opens, registrations, 'Likes', competition entries...) and in-store product purchase. We explain what Brand Activation is, why it is so important and how to do it.TRANSCRIPT
Brand ActivationBoosting Interaction & Purchase
Put Simply, Brand Activation Is About:
Building consumer engagement1
Activating sales2
Getting Brand Activation Right Can Be The Key Difference Between High-performing Campaigns…
Engagement Response Purchase
And Low-Performing Activity That
Leaves You Questioning.
So Why Is Activation So Important?
“Activation is about creating consumer engagement along
the path-to-purchase in order to activate a sale”
The Direct Marketing Association (DMA)
Remember The AIDA Marketing Model?
It Explains Activation Very Well
So Now Lets Consider Your FMCG Marketing Campaigns.
Your Agencies Develop Creative Ideas That Succeed In…
Building Brand Awareness…
1. Awareness
Generating Interest…
1. Awareness
2. Interest
And Generating Desire…
3. Desire
1. Awareness
2. Interest
But Do They Do Enough To…
3. Desire
1. Awareness
2. Interest
Convert Your Creative Work…
3. Desire
1. Awareness
2. Interest
Into ‘Action’?
4. Action
3. Desire
1. Awareness
2. Interest
A Simple Activation Button Can Make A Big Difference
Creating A Powerful Call To Action
Such As Engage & Interact
Watch video >
But Most Importantly…
Watch video >
Actions That Drive Sales.
Claim Free Sample > Get Your Coupon > Save £1.00 off >
So How Can I Activate My FMCG Campaign?
Coupons Make Great Activation Buttons!
ActivationButton
Just Add An Activation Button With A Coupon Behind It
ActivationButton
Coupon
And It Creates Increased Engagement
ActivationButton
Coupon
IncreasedEngagement
And Increased Sales.
ActivationButton
Coupon
Increased Sales
IncreasedEngagement
Digital Printable Coupons
The Basics
Coupons easily integrated within digital campaigns
Helps ‘activate’ actual product purchases
Flexible integration supports various campaigns / objectives
Enhances campaign & media performance
More buying & trying of your products!
Digital Printable Coupons
At A Glance
Consumers print coupons and then redeem in-store (offline)
Performance tracked through to redemption (purchase)
Industry-leading FMCG printable coupon platform
Highest level of security & control
Discover How Coupons Can Help Activate Your Digital Campaigns
To discuss your brand campaign:
T: 0208 865 1999 E: [email protected]