BRAND AND INSTORE

COMMUNICATION

Advertisement of

Product and a Service brand

Submitted To

Ms. Priti Gadhavi

Submitted By

Jayesh Verma

Kanika Motwani

Monalisa Trivedi

Poonam Martolia

PRODUCT BRAND

NICOTINAMIDE

NICOTINE CHEWING GUM

Advertising Strategy: For NICOTINAMIDE

BRAND LOGO

Media Type

Place

Newspapers/ Magazines

Lifestyle Pages, Healthcare pages

Hoardings

Hoardings On The Roadsides

E-marketing

E-shopping Sites, Blogs, Portals

T.V. Commercials

Advertisements On Television

Collaborations

Hospitals, Clinics, Doctors, Health Care

Programs

Budgeting Of A Product Advertisement

Newspapers

Size

1/8 Part Of A Page

Cost Rs. 5000

Frequency

Twice In A Week

No. Of Newspapers

3

Total Monthly Cost

Rs.120,000

Magazines

Size

¼ Portion Of A Page

Monthly Cost

Rs.50,000

No. Of Magazines

3

Total Cost

Rs.1,50,000

Hoardings

Size (In Sq. Ft.)

96

No Of Hoardings

10

Cost For A Hoarding

(Including Advertisement Area)

Rs.10000/Month

Total Monthly Cost

Rs.100000

Budget- T.V. Commercials

No. Of Advertisements

1

Frequency (Per T.V. Channel)

5 Times Per Day

No. Of Channels

5

Cost Of Advertisement Telecast

Rs. 100000

Total Cost

Rs. 2500000

Collaboration and e-marketing

• Monthly Promotional Charges for collaborations (including product cost) –

Rs.2,00,000

• E-marketing (payments to websites) Rs. 100000

Print Advertisement of NICOTINAMIDE

What Is Nicotinamide?

And How it works?

It works on the process of NICOTIN REPLASEMENT THERAPY

Nicotine replacement therapy (NRT) is the name given to stop-smoking medicines

that release nicotine into the bloodstream to help counter cravings and reduce other

physical withdrawal symptoms when you quit (nausea, headaches, irritability,

dizziness).

NRT products still contain nicotine, which is harmful and addictive, but they

deliver smaller amounts than cigarettes and without many of the other harmful

substances in tobacco, such as tar and carbon monoxide.

Nicotinamide chewing gums are used when you would normally reach for a

cigarette. The gum needs to be chewed in the special way described in the pack.

You should also avoid drinking coffee, soft drinks and fruit juice 15 minutes

before each gum, because they can reduce the amount of nicotine absorbed.

Side-effects

As with all medicines, nicotine products may cause side-effects. Common side

effects with all products are: headache, nausea and dizziness.

In addition patches can cause skin rashes and irritation and the nasal spray can

cause sneezing, sore throat, runny nose and eyes.

Can you become dependent on NRT?

Because nicotine is the addictive substance in tobacco, there is a risk you may

become dependent on the nicotine replacement products. But the risk of this is

small compared to the much greater risks of continuing to smoke.

This is why it's important to follow the instructions on the products and gradually

reduce the amount of NRT you use after 8 to 12 weeks.

There is a lower chance of becoming dependent on nicotine patches, because these

products release nicotine slowly and constantly through the skin, so there is less

fluctuation in nicotine levels in your blood.

Service Brand

WHIRPOOL WASH-E-TERIA-

Tagline: foreign Style Dhobhighat

Whirlpool Washeteria is a launderette which is a self service laundry facility

where clothes are washed & dried..The concept of launderettes is common in

countries like USA, UK, Canada,& this concept has not been introduced in india

yet. With increase in the number of busy professionals, students & senior citizen in

india, & keeping in mind the people who cannot maintain or afford buying a

washing machine whirlpool has launched the convenient service of launderettes in

India which will meet the basic washing requirements of people at a reasonable

price & with cloth sensitive machines providing better & cleaner washing. Keeping

in mind the need for the same whirlpool being a major player in manufacturing

home appliances has planned to introduce “WHIRLPOOL WASH-A-TERIAS” in

Delhi.

About WHIRLPOOL

Whirlpool is the most recognized brand in home appliances in India & holds a

market of over 25%. The companies brand & image speaks of its commitment to

the homemaker from every aspect of its functioning. It has derived its functioning

principles out of an undaunted partnership with the home maker & thus a slogan of

“one & whirlpool, the world’s best homemaker “dots its promotional campaign.

The product range is designed in a way that it employ unique technology & offers

consumer relevant solution.

Product range-

Washing machine

Refrigerators

Air conditioners

Micro wave

Water prufier

Whirlpool washing machines- for a 100 years now,whirpool has synonymous with

excellence in fabric cleaning & care.whirpool in India is on as aggressive grouth

path & has set impressive targets. Its target customer is contempory woman

professionals who are also home makers. Bollywood actor Ajay devgan & Kajol

endorse the brand.

Whirpool washing machine range-

Fully automatic

Semi-automatic

Front- loading washer

Top loading washer

Whirpools means quality-

Whirlpool washing machine are engineered to suit the requirement to suit the

requirement of smart, confident, & in control home maker who knows what she

wants with various features such as stain wash, 6th

sense is women’s intuition,

smart sensors whirpool washing machine make the tedious job of washing clothes

more easy & interesting.

So many models to choose from-

Whirpool has a wide variety of models to choose from examples steam washing

machine machines, top loading washing machines etc.

High efficiency machines-

Whirlpool machines are high efficiency washing machines. these washing

ymachines use less water & detergent , but still get the clothes so neat clean high

efficiency can definitely cutdown on the amount of electricity & water that one

uses & save money in long run.

Price-

Whirlpool washing machine price range starts from 12000rs (basic ones) & goes

upto 75000 rs.

Target customer of Whirlpool Washeteria-

India is a fast developing country & is proving to be a major challenge already.

This industry expects to grow by 60% & this area needs to be regularly updated

with new technologies.

The target customer are the contemporary women professionals who are home

maker. The companies brand & image speaks of its commitment to the homemaker

from every aspects of its functioning. there is a segment of people which include

Working couples

Single working individuals.

Students.

Senior citizens.

Tourists. they cannot afford or maintain a washing machine. This segment of

market is always avoided & Who don’t have access to a washing machine or dryer

just because they cannot afford or maintain a washing machine. This segment of

market is always avoided & neglected. To serve this particular segment.

WHIRLPOOL HAS INTRODUCED A NEW SERVICE

“WHIRPOOL WASH- E –TERIAS”

WITH THE TAGLINE “DHOBIGHAAT FOREIGN STYLE)

Details of the service-

Service name- “WHIRPOOL WASH-A-TERIA”

Tag line- DHOBIGHAAT FOREIGN STYLE.

The name is self explanatory & easy to memorize. The first half of the name ie

WHIRLPOOL (the name of the company) with which majority of the Indians can

relate to &WASH-A-TERIA” which also means launderettes adds the freshness to

the name & makes it sound very classy.

A wash-e-teria is a commercial grade, self service laundry equipment placed in to

service in a retail space on a long- term use (10-25 years). The store will occupy

4000-5000 square feet of retail space business hours typically running from 6.00

am to 10.00 pm. With 3-4 employee attendents.

Features-

Self service laundry equipment (washing & drying)

Comfortable & convenient washing.

Bright environment

Cloth sensitive & better technology machines

Neat & clean & hygienic environment.

Target areas-

The concept of Wash-E-Teria will be first introduced in Delhi & N.C.R targeting

the areas where there is a good number of students & single working force & the

population is more concentrated. Whirlpool will be setting its service centers in 10

major areas in Delhi.

List of areas-

North Campus

South Campus

Qutub Institutional Area.

Gurgaon.

Noida.

Rajouri Garden.

Chandni Chock.

Greater kailash.

Cannaught place

Lajpat nagar

Pricing-

The prices for the services would be minimal &basic.following is the list of

merchandise along with the rates.

MERCHANDISE RATES

Normal basic t.shirt .99 Rs

Basic formal shirt 1.50 Rs

1 pair of trouser 2.50 Rs

1 pair of denim jeans 3.00 Rs

Ladies suit 4.00 RS

Kurti 2.00 Rs

Saree 3.00-5.00 (depending on the stuff)

Towels/bed sheets(including two

pillow covers)

5.00 Rs

Inner wear .50 paise(each)

Kurta pyizama(basic)/night suit 3.00 Rs

Kids wear (except jeans) 1.00 (each)

NOTE- if the number of merchandise is less than 6 then the customer will be

charged an entry fee between (10-15 Rs).

Promotion schemes-

Since the concept of wash-e-teria is new & fresh whirpool wash-e-teria will have

to promote this concept in order to attract more number of footfalls in the service

station . following as the promotional practices that whirlpool can adopt to mak the

whole service more attractive.

Providing free surf (whirlpool can tic up with any major surf brand sponsor

free surf for the initial three months).

Introducing snacks war & cafeterias, giving away coffee.

Building kids centre.

Variety of membership schemes & special discount.

Sweet & friendly helpers.

Videogames & television screens.

Novels & magazine section.

3 months calendar planning of print advertisement-

Weekend adds for three months in –

Hindustan times

Times of India

Nav Bharat Times.

Hoardings / Banneres at premium locations for three months.

Every weekend day fliers in the news paper.

Pamphlets distribution in every Thursday, Saturday, & Sunday( gyms,

corporate house).

Standy’s at coffee shop & in front of departmental stores.

Flex board on street lights, road side areas).

Magazines –(Weekly issued magazines)

general awareness magazines-for collage going students.

Bussiness magazines- weekly issued, for students as well as corporate(single

as well as married).

Life style magazines –femina,this is for young girls & middle age women

Greh shobha ,sarita for middle age women majorly house wife’s.

THE BUDGET PLAN FOR PRINT ADVERTISEMENT

ADDVERTISEMET DAYS/

DURATION

OF

ADVERTISE

MENT

COLOU

RED

/BLACK

&

WHITE

SIZE RATE POSITION

Display advertisement in

news paper

Times of India,

Hindustan Times,

Navbharat Times

Weekends

(Friday,

Saturday,

Sunday)

coloured In

square

inches

4/5

inches

45,000 (TOI)(For

one month)

43000 (HT)

35000(NT)

Front page,

right hand

bottom.

Femina , Grehshobha,

Sarita

Magazines(lifestyle)

monthly coloured 2 to 3/4

inch*9

to 7/8

inches

12000(Femina),

3000(GrehShobha)

, 2500 (Sarita)(for

one month)

Vertical right

page

General Awareness &

Business

Magazines(Issued weekly)

Twice a month Coloured 2 to 3/4

inch*9

to 7/8

inches

2600*8(4

magazines *2

issues)

Last Page

Full page

Flex advertisements 14 weeks coloured 30”

square

3/4

square

iron

frame

with

3/4th

aluminu

m

beading.

400 for one(for 30

Advertisement’s)

Strea light,

road side.

Hoardings Monthly coloured 110

inches

square

60,000 *2 Streat light,

road side

areas.

Standy banners Monthly coloured 20” by

25”

square

300 * 30 Coffee shops,

departmental

stores.

Fliers

Weekly Coloured A4 size 15,000 newspapers.

Pamphlets weekdays Coloured A4 size 15,000 Distributors

at redlights,

infront of

corporates,

colleges,

Gymnasiums

The total budget for wash-e-teria service print advertisement is 3,32,300 Rs.

Why to go to a Dhobi Ghat

when the DHOBI is using a

WASH-E-TERIA

Whirlpool wash-e-teria is a self service laundry which provide the facility of

comfortable and convenient washing in a neat, clean hygienic & bright

environment .the inspiration of the advertisement are the busy professionals

students, & senior citizen for whom whirlpool wash-e-teria will be the once stop

service station. The advertisements shows a corporate man washing his expensive

clothes in a dhobi ghat in the highly unhygienic & dingy conditions, there by

indirectly effecting the environment & adding to the water pollution as well as the

deterioting the quality of the clothes, on the contrary the dhobi opting for wash-e-

teria over a dhobi ghat there by maintaining the quality of his customers clothes by

washing them in sophisticated washing machines & hygienic environment. With

this advertisement we aim to show that wash-e-teria is open for all & every one.it

meeting the basic washing requirements at a reasonable price.