brand and soul
TRANSCRIPT
Presentation from Brand+Soulto Bournemouth & Poole College1 March 2016
Helen NoelCreative Director
• 25 year’s experience in design & communications• Background in corporate branding, working on national
and international client accounts including Scholl, Biffa, Severn Trent Plc, Novartis Pharma and WPP Group plc
• Founded Perfect World Communications in 2001, later rebranding as Brand+Soul in 2014
• Would liked to have been an actress if the design sector hadn’t called
• Known by many as ‘Hels’ – married to James, and have two children, Em (14) and Bill (12)
2
3
6
• Brand strategy• Brand identity• Brand engagement
The role of design
The role of design
I am confident
I am sexy
I am a goddess …
… I can afford these
12
13
14
14
14
15
18
PurposeRevolutionary, quick setting, versatile, pure air lime
which is non-hydraulic, 100% recyclable and contains no admixture, cement or gypsum
PromiseWhere tradition meets innovation
PersonalityIntuitive, Confident, Traditional, Pioneering, Maverick
ValuesInnovation, Altruism, Determination, Historic Integrity
VisionSpeed of setting, quality of finish, effective insulation,
improved humidity control, with no negative impact
19
20
21
22
24
25
28
29
30
31
32
33
38
39
40
41
43