brand-book-1-6.pdf

7/27/2019 Brand-book-1-6.pdf

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STONESOFT

BRANDBOOK


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StonesoftBrand

THERE IS A STRONG APPEAL IN

SAMENESS. NOT STANDING OUT

FROM THE CROWD. REPEATING THE

SAME LINES. ABOUT THE EMPERORS

NEW CLOTHES. WE REJECT THAT.

-STONESOFT BRAND STORY

Stonesoft Brand BookStonesoft Brand Book


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BrandEssence

THE STONESOFT BRAND IS A UNIQUE,STRONG AND LIVING ENTITY. IT ISEXPRESSED THROUGH OUR ACTIONS

AS INDIVIDUALS AND AS A COMPANY.THE ESSENCE OF OUR BRAND IS ALSOREFLECTED IN ALL ELEMENTS OF OURVISUAL IDENTITY.

LOVE INTEGRITY

DISRUPTION



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Fundamentals

Imagery

ExamplesA C

B

BRAND IDENTITY CONCEPT. THE WHY ANDTHE HOW. WHAT TO APPLY AND WHEREEACH BUILDING BLOCK COMES.

EXAMPLES AND BEST PRACTICES OF OURIDENTITY IN USE.

ILLUSTRATIONS, PHOTOGRAPHY,VISUALIZING INFORMATION.

Concept

Colours

ShapesTypography

Brochures & collateral

Spatial

Pattern

Photography

Illustration

Information graphics



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LogotypeTONESOFT LOGOTYPEUR LOGOTYPE IS OUR MOSTRESTIGIOUS ITEM OF IDENTITY. ITSPLAYS OUR NAME IN CONFIDENT

ETTERS. COMMONLY REFERRED TOS THE LOGO IT IDENTIFIES ANDETS US APART FROM ALL OTHERRGANIZATIONS.

THE LOGOTYPE PRIMARILY APPEARS infull color Stonesoft dark blue (Pantone

548 / CMYK 100, 24, 0, 64).

A negative version (reversed out of white)is used in executions where the blue full

color logotype would not offer enoughcontrast to the background on which it is

placed.

A monocolor black version exists for use

in purely black & white printing where it is

used instead of the full color logotype.

THE EXCLUSION ZONE is the area

surrounding the logotype, where NO other

elements are to be included. Pleaserespect the exclusion zone at all times.

The size of the area is defined by theheight of the stylized letter S of thelogotype (1x in all directions).

NEVER USE an outdated

version of the logotype.Always refer to the Stonesoftmedia bank for the latest,

approved version of the

logotype.

NOTE! The previously usedbrandmark (also know as

corporate logo and logo

with tagline) has beendiscontinued, and can no

longer be used.

NEVER USE the old, bright

blue logotype(blue shade PMS 294,

CMYK 100/75/0/30)

NEVER USE the old logotype

with the Network Security

strapline.

Colours Exclusion zone

Expiredlogotypes

Expresslyforbidden

LEASE NOTE:HEN USING THE LOGOTYPE,AKE SURE YOU DOWNLOAD THE

ATEST VERSION(S) FROM THEEDIA BANK



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Brand Hierarchy

& Feature BrandsTONESOFT IS THE SINGLE BRAND

RAND HIERARCHY CONSOLIDATIONO FULLY LEVERAGE THE POWER OFUR REVITALIZED BRAND, WE ARE ALSORINGING OUR FEATURE BRANDS INO OUR MAIN BRAND. AS THE FIRSTTEP, BEGINNING 1 SEPTEMBER 2011,NLY THE STONESOFT BRAND EXISTS OUTGOING MARKETING AND SALESATERIALS.

T THE SAME TIME THE FEATURERANDS WILL CEASE TO EXIST ASEPARATE ENTITIES.

THE STONEGATE feature brand has nowbeen incorporated into the Stonesoft

mother brand and will not be referred

to in any new outgoing materials after 1

September 2011.

While the name Stonegate will stillappear in previously produced collateral,

from brochures to PowerPoints, the

StoneGate brand and name will becompletely phased out by

the end of 2012.

NAMING All products under the

StoneGate name will be referred to asStonesoft products. E.g. StoneGate

FW105 becomes Stonesoft FW105.

NO LOGOTYPE StoneGate logotype no

longer exists. Forany materials currently_in production_ the logotype must be

removed.

REFERRING TO STONEGATE The name

StoneGate may still be referred to in COPY

TEXTm especially in materials that referto further, older materials. When possible,

avoid using the name StoneGate inheadlines, as the products are becomingStonesoft branded products.

THE NTIEVASION feature brand has

existed as a completely separate entity

from rest of Stonesoft since August 2010and the launch of our antievasion.com

site in October 2010.

Beginning 1 September 2011, we are

bringing the Antievasion brand closer to

the Stonesoft main brand.

The main difference is that we will refer

to Antievasion, Antievasion ReadinessTest, and Antievasion Ready products as

Stonesoft solutions and products openly.

StoneGate Antievasion

R E A D I N E S S T E S T

ProtectedagainstAdvancedEvasionTechniques?

Antievasion

SMCSMC



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ColoursTONESOFT BRAND IDENTITY COMPRISESF FOUR MAIN COLOURS: DARK BLUE,GHT BLUE, ORANGE AND RHODAMINE.HESE ARE SUPPORTED BY THEIR FOURUPPORTING COLOUR COUNTERPARTS:AND, ALUMINIUM MANGO AND PUTTY,ESPECTIVELY.

PPOSITE: GENERALIZED

ISUALIZATION OF THE RELATIONF THE BRAND COLOURS.

Dark Blue

Sand Light blue

Aluminium Cement/PuttyMango

Rhodamine

Orange

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1/6 1/12

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1/8

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Stonesoft Brand Book


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DARK BLUE

SAND ALUMINIUM MANGO PUTTY

ORANGE RHODAMINELIGHT BLUE

Pantone 548

Pantone Warm Gray 3 Pantone Cool Gray 2 Pantone 129 Pantone 614

#004366

#dfd9d1 #ededed #ffd64d #f7f3cf

#b5ddf7 #f28c00 #e63e97

Pa nt on e O ran ge 021 P an to ne Rh oda mi ne Re dPantone 291

C M Y K

100 24 0 64

C M Y K

0 4 8 17

C M Y K

0 0 0 10

C M Y K

0 16 77 0

C M Y K

0 0 20 4

R G B

0 67 102

R G B

223 217 209

R G B

237 237 237

R G B

255 214 77

R G B

247 243 207

C M Y K

0 55 100 0

C M Y K

5 90 0 0

R G B

242 140 0

R G B

231 62 151

C M Y K

38 4 0 0

R G B

181 221 247

SandLight blue Orange RhodamineDark blue

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Aluminium Cement/Putty Mango



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TONESOFT VISUAL LOOK AND FEELELIES HEAVILY ON BOLD USE OFYPOGRAPHY.

Typo-graphy

THIS IS ONE VARIANT OF THE ITC FRANKLINGOTHIC TYPEFACE. IT IS USED MAINLYFOR BIGGER BLOCKS OF TEXTS AND TOESTABLISH BALANCE IN PLACES WHERELUBALIN GRAPH WOULD NOT WORK.

This is the main headlinetypeface for bigheadlines; ITC Lubalingraph. It is a geometricalSlab Serif, meaning that

its letterforms derive frompure geometrical shapes,e.g. the circle. Geometrybenets from repetition,that is why we havechosen the to repeatthese geometric shapes.



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ABCDEFGHIabcdefghijkl

1234567890!@$&%.,

LUBALIN GRAPH DEMI

BALIN GRAPH is a g eometric slab-rif designed by Herb Lubalin one of

e most prominent American graphic

signers of the last century. Confidence,aveness and open for experimentation

what describes this typeface. Designed

the 1970s it is characterized by itsge x-height and its purely geometrical

apes. Perfect for headlines and modular

outs it creates acts as a cornerstonebuilding a unique look & feel for

oneGate.

USE FOR

Big, bold headings

Quotations

Bold and visible subheadings

ABCDabcde12345

@$&

ABCDabcde12345@$&

ABCDabcde12345

@$&

ABCDEabcde12345@$&

ITC FRANKLIN GOTHIC

HEAVY DEMI MEDIUM BOOK

FRANKLIN GOTHIC is an early 20th

century sans-serif typeface designed byMorris Fuller Benton in 1902. Originally

designed for use in headlines and

newspapers, it has later gained popularitythrough added weights (bolder and lighter

weights ) as an all-round text-typeface

suitable for both titling and longer textmasses. Chracterized by its condensed,

yet spacious look it conveys modern

professionalism and precision.

USE FOR

All-round text

Smaller subheadings

CaptionsIngresses

Numbers



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ABCDEFGabcdefghi12345678@$&%

ABCDEFabcdefgh1234567@$&%

AL

LD REGULAR

AL typeface was designed in 1982

10-person team, led by Robinholas and Patricia Saunders, for

otype Typography. Contemporary

s serif design, Arial contains moremanist characteristics than many of its

decessors and as such is more in tune

the mood of the last decades of thentieth century. Arial is an extremely

atile family of typefaces which can be

d with equal success for text settingports, presentations, magazines

and for display use in newspapers,ertising and promotions.

USE FOR

Websites

Email

MS Office documents which must besent outside Stonesoft



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HYPHENATING big headings do not look

confident nor does it emphasize writing

short and concise, bold statements.

CONFIDENCE is something the StoneGateCampaign identity is defined by. Be clear

and confident in your sayings.

MULTILINE headlines are ok to use

and we emphasize this style of writing

headlines. This is naturally possible

when you make sure you work with a gridpermitting assymmetrical layouts as well

as whitespace and contrast through big vs.small.

Avoid hyph-

enating

Simplycondent

Manylines aretotallyOK.

ETTING MAIN HEADLINES

nesoft main headlines are short andThey are generally set in large Lubalin

ph.

WHENEVER POSSIBLE make use of bigtypographic headings with short, good

looking words.

WHITESPACE The assymmetrical grid

permitting it, use whitespace and create

dynamic layouts by taking advantage of

increased contrast derived from big vssmall, tight vs. spacious.

Makeit big.

UsespaceThe assymmetrical

grid permitting it, use

whitespace and create

dynamic layouts by

taking advantage of

increased contrast and

whitespace.

4

5



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ETTING BODY TEXT

JUSTIFY VS ALIGNED text depends fullyon intended use, size and media. Aligned

text (especially not hyphenated) do look

a lot more breathing and is appropriatefor shorters blocks of text (eg. ingress or

quotes), whereas justified text in narrow

columns create structure and show g oodsense of style. Never use justified text on

shorter blocks of text. Only in longer text in

narrow columns.

Justified text looks betterin narrow columns Ebis

dolupturem simpelit ut

etus et que sequis ea vo-lupti aut volupid quamus

el ilia veniae cullection

ped ut doluptia sumet,issit que pra dolor as vel-

ignatur aborporem eaquo

dolo quoditaeste sunt,volorro eum que cus do-

luptas magniendi cullo

bla doluptatatem rese-quat.

SIZE & WEIGHT CONSISTENCY in same

shorter block of text (eg ingress or

captions). Use appropriate spacing, legiblesizes and do not vary type size when not

needed. Instead use capitalization in

subheadings, underlines and vertical spaceto differentiate different typographical

elements.

This is OK (bold in beginning), but betternot to use extensively in shorter blocks

of text. The typographical texture will

get messy and it is not confident use ofStonesoft TYPOGRAPHY.

THIS IS BETTER, calmer and moreconfident. The typographical texture will

not get as messy. A good rule of thumb

would be to use only two different types

on emphasis (capitalization and italic) if itis needed in shorter blocks of text. This isconfident use oftypography.

THIS IS BETTER, CALMER AND MORE

CONFIDENT. THE TYPOGRAPHICAL

TEXTUREWILL NOT GET AS MESSY. A

GOOD RULE OF THUMB WOULD BE TO

USE ONLY TWO DIFFERENT TYPES ON

EMPHASIS (CAPITALIZATION AND ITALIC)

IF IT IS NEEDED IN SHORTER BLOCKS

OF TEXT. THIS IS CONFIDENT USE OF

TYPOGRAPHY.

3

Do not justify shorter

blocks of text that are not

inside a narrow column.

Instead do it like this.

Looks a lot better and

less boxier.

SUBHEADING AND TYPOGRAPHICALELEMENT CONSISTENCY relative to

the surrounding typography. Attention-

seeking typography and more than threestyles on one spreads do not feel overtly

confident. Avoid extensive variation in

subheadings. This is naturally according tomedia and different requirements. Design

good looking, consistent typography that

demands attention but demonstrates good

sense of style and vision.

This is a subheading

Justified text looks better in narrow columnsEbis dolupturem simpelit ut etus et que se-

quis ea volupti aut volupid quamus el ilia

veniae cullection ped ut doluptia sumet, is-sit que pra dolor as velignatur aborporem

eaquo dolo quoditaeste sunt, volorro eum

que cus doluptas magniendi cullo bla dolup-tatatem resequat.

THIS IS ALSO ASUBHEADINGJustified text looks better in narrow

columns Ebis dolupturem simpelit

ut etus et que sequis ea volupti aut

volupid quamus el ilia veniae cullection

ped ut doluptia sumet, issit que pra

dolor as velignatur aborporem.

AS WELL AS THIS

JUSTIFIED TEXT LOOKS BETTER IN NARROW COL-

UMNS EBIS DOLUPTUREM SIMPELIT UT ETUS ET

QUE SEQUIS EA VOLUPTI AUT VOLUPID QUAMUS

EL ILIA VENIAE CULLECTION PED UT DOLUPTIA

SUMET, ISSIT QUE PRA DOLOR AS VELIGNATUR

ABORPOREM EAQUO DOLO QUODITAESTE SUNT,

VOLORRO EUM QUE CUS DOLUPTAS MAGNIENDI

CULLO BLA DOLUPTATATEM RESEQUAT.

As well as thisJustied text looks better in narrow columns

Ebis dolupturem simpelit ut etus et que seq-

uis ea volupti aut volupid quamus el ilia ve-

niae cullection ped ut doluptia sumet, is

Conventional

Brave

Confident

Legible



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ShapesTONESOFTS IDENTITY IS DEFINED INART BY ITS GEOMETRIC SHAPES. THERCLE IS THE MOST PROMINENT, BUTOTH THE TRIANGLE AND RECTANGLELAY IMPORTANT ROLES IN ROUNDINGUT OUR VISUAL IDENTITY.

o o o o o o o o o o o

o o o o o o o o o o o

o o o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o o

o o o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o o

PLEASE NOTE:THIS DOES NOT ILLUSTRATE

INTENDED USE. IT IS MERELY AVISUALISATION OF MODULARITY,AN ILLUSTRATION OF WHATCAN BE ACHIEVED THROUGHMULTIPLYING THE BASIC ELEMENTSTO ACHIEVE A TEXTURE, ORDER,OR PATTERN.



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USE PHOTOGRAPHY EXTENSIVELY.PHOTOGRAPHY SHOULD EVOKE FEELINGS.LET THE EMOTIONAL ELEMENT SHOWTHROUGH

Photo-graphy


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NATURE PHOTOGRAPHY shows our

dic roots, and sets a strong contrast totraditional security industry imagery.

made constructions interact with

adapt to the surrounding nature.like Stonesoft products adapt to the

ounding world. Nature photography

show rocks, stones or formationstones, but the use of stones in

otograph can never be done in a

ish way. Use sound design judgmentn making a selection outside the

blished brand photography.

MORE BRAND IMAGES FROM HQ MARKETING TEAM.

Nature



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USE PHOTOGRAPHY EXTENSIVELY.PHOTOGRAPHY SHOULD EVOKE FEELINGS.EMOTIONAL.

Illustration



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ass Securityustration

cloudustration

Campaign themellustrations

Technicalillustrations

MobileUser

Internet

Headquarters

CRM WEB

Interface

ERP WEBInterface

WEB

Interface

Subcontractor

RemoteUser

Remote DMZ

Data

Partner

LOW LEVEL OF TRUST HIGH LEVEL OF TRUST

SSLVPN

SSLVPN

NGN

FWIPS IPS

VPN

VPN

VPN

SMC

ERP

CRM

PDM

FW



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Informationgraphics

GROWTH BY MARKET

50M

40M

30M

20M

10M

PHYSICAL

VIRTUAL

STONESOFTMANAGEMENTCENTER

NETWORK SECURITY SERVICES PLATFORM

IPS

FW/VPN 3RD PARTY

SSL/VPN

Network Security Services Platform

Antievasion readyContext and situation awareAdaptive to physical, virtual and hybridDynamicEasy to manage



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Examples

C



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ORPORATE WEBSITE LAYOUT CAMPAIGN WEBSITE LAYOUT



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Makeit big.

Makeitbig.

Make it big.

A WEB BANNER LAYOUTN EMAIL LAYOUT



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SuitabilitySTONESOFT MASS SECURITY

Distributedbusiness, secure

connectivity

Convenience storesRural governmental servicesMunicipal services

HealtcareLaw enforcementUnattended locationsSOHOsMulti-location businesses

SecureConnectivityPRESENTING THE STONESOFTMASS SECURITY SOLUTION FORMULTI-LOCATION BUSINESSES

PRESENTATION LAYOUT

Mass SecurityFOR MULTI-LOCATIONBUSINESSES

Presenter NameDate, Location



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PROMO VIDEO LAYOUT PRODUCT IMAGES IN POWERPOINT PRESENTATION



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WALL DESIGN



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A QR CODE POSTERPOSTER

Secure 1000+branches from

1 HQ in seconds?Mass Security

www.stonesoft.com

MoreaboutMassSecuritymasssecurity.stonesoft.com

Mass Security Video



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WHITEPAPER LAYOUT

3WhitepaperCombining Modern Authentication Needs with Identity and Access Management

Recent trends such as cloud computing and virtualization have dened new

challenges for CIOs and CISOs. What was once the denite perimeter for corporate

IT became a thin, vague boundary, often extending outwards to include partners and

even service providers zones.

A pressing demand exists to precisely o utline the separation of duties and privileges,

the visibility of applications to users and the verication of security postures. A need

that goes beyond the mere validation of credentials.

Infrastructural technologies have already helped IT managers to connect and interconnect

different physical, virtual and hybrid environments into what is known as the cloud.

Clouds, both private to a company or publicly offered by a service provider, can be considered

a) autonomous yet b) interoperable computing environments.

Users connect to the cloud(s) using a huge variety of client devices immediately opening

the need for universal access on different client platforms, where the only common

denominator is the strength of the authentication process.

Cloud computing is subtly bringing uniformity and standardization to the way that

applications behave and to the way that different cloud environments interoperate with one

another. Naturally, the private and corporate nature of certain clouds mandates access to

legacy applications, with the effect of slowing down this uniformity of presentation, which is a

common feature of clouds managed by service providers.

Where standardization is pervading quite consistently is in the role that a cloud plays in

IT, since users are connecting/using the clouds mainly for two reasons: verication of

credentials and access to applications.

These usage patterns have created mixed environments where a cloud can play the role of

Identity Provider (IdP if the purpose is to validate user credentials) or a Service Provider

(SP if the purpose is to give access to applications). SP and IdP roles can coexist in the

same cloud. Interoperability between an IdP and an SP is normally de ned as a Federated

Authentication scenario.

Introduction



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DATASHEET LAYOUT

Stonesoft Authentication Server Specications

SPECIFICATIONS

Max number of Authentica-tion Server clusters per SMC

1

Max number of named users 100000

A ut hent icat ion p ro tocol Rad i us

FEATURES

Cluster cong ur at io n Th e s ys te m c an be co ngured in mir-rored pair to provide high availabilitywith synchronization of authentica-tion information.

Automatic User L ink ing In case of exist ing user repositories,users can be automatically linkedand congured with appropriateauthentication methods.

Transparent integration withbackend user databases

StoneGate Authentication Serverintegrates transparently with userdatabases such as MS ActiveDirectory, Novell eDirectory or otherLDAP V3 compliant systems to allowmanual or automatic user linking

Authentication Methodsincluded

StoneGate Password StoneGateMobileID Synchronized StoneGateMobileID Challenge StoneGateMobile Text

Fe de ra te d I D S to ne Ga te Au th en ti ca ti on Se rv ercan be congured as Identity Provid-er (IdP) in a Federated ID scenariobased on SAML or ADFS protocols

Notication cha nne ls Notication of information suchas One Time Password (OTP) andseeds for MobileID authenticationmethods can be sent via mail or textmessage gateways

SUPPORT

Premium 24/7 support. Web, email andphone. Full call logging. Two hour re-sponse time. Full software updates.

Basic 8/5 support web, email and phone.Full call logging.

PRODUCT CODES

L IC -SG- AUTH -SRV S toneG at e A ut hen ti ca ti on Ser verbase license. Includes 25 namedusers and 5 radius clients

LIC-SG-AUTH-SRV-X(replaceX with 25-100-1000-10000)

Additional X named users for Ston-eGate Authentication Server

LIC-SG-AUTH-SRV-RAD-100 Additional 100 Radius client forStoneGate Authentication Server

F P- AU TH -F ED ID F ea tu re p ac k f or F ed er at io n I D

L IC -SG- AUTH -SRV -H A Second node o f a m ir ro red pai r

Easily and ergonomically congure multiple authenticationmethods. StoneGate Authentication provides exible andrapid deployment in both new and current environments.

Easily see each authentication event with just a few clicks.Dynamic log ltering and browsing allows you to easily drilldown to nd what you need.

Powerful, geotagged reporting shows you the where, what andhow of Authentication requests and results.

StonesoftCorporation International Headquarters

Itlahdenkatu 22A FI-00210Helsinki,Finlandtel.+3589476711| fax.+3589 47671349

www.stonesoft.com

StonesoftInc Americas Headquarters

1050Crown Pointe Parkway,Suite 900Atlanta,GA 30338,USAtel.+18668694075| fax.+17706681131



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MASS SECURITY INSTALLATION SCHEME

MASS SECURITY TUNING SCHEME

TCO CALCULATOR



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